{"id":50856,"date":"2020-06-30T11:25:22","date_gmt":"2020-06-30T09:25:22","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=50856"},"modified":"2022-09-07T10:28:02","modified_gmt":"2022-09-07T08:28:02","slug":"adscore-et-digiscore-lensemble-des-solutions-de-mesure-defficacite-iligo-certifiees-par-le-cesp","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/adscore-et-digiscore-lensemble-des-solutions-de-mesure-defficacite-iligo-certifiees-par-le-cesp\/","title":{"rendered":"AdScore et DigiScore : L\u2019ensemble des solutions de mesure d\u2019efficacit\u00e9 iligo certifi\u00e9es par le CESP"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>Une nouvelle vague de certification CESP int\u00e9grant 7 outils et \u00e9tudes a \u00e9t\u00e9 annonc\u00e9e le 23 juin 2020\u00a0: 2 nouveaux visas attribu\u00e9s aux solutions AdScore et DigiScore d\u2019iligo s\u2019ajoutent au visa pr\u00e9c\u00e9demment acquis par iligo.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Apr\u00e8s la certification du CESP obtenu pour le compte de notre client Clear Channel France, deux nouveaux visas (accord\u00e9s \u00e0 nos clients Phenix Groupe et Mediatransports) viennent appuyer la fiabilit\u00e9 de nos solutions d\u2019efficacit\u00e9 publicitaire Adscore et Digiscore.<\/p>\n<p>\u00ab Les principaux crit\u00e8res du Visa portent sur la m\u00e9thodologie d\u2019enqu\u00eate, la repr\u00e9sentativit\u00e9 de l\u2019\u00e9chantillon, la d\u00e9finition des indicateurs d\u2019efficacit\u00e9, la pr\u00e9cision des r\u00e9sultats partag\u00e9s, et la pertinence de l\u2019utilisation de donn\u00e9es externes et exog\u00e8nes.\u00a0\u00bb (Union des marques, juin 2020)<\/p>\n<p>Ces 3 certifications CESP valident ainsi la rigueur et la fiabilit\u00e9 des protocoles de mesure d\u2019efficacit\u00e9 publicitaires men\u00e9s par iligo pour ses clients.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pour savoir plus\u00a0:<\/strong><\/p>\n<p>Clear Channel France : <a href=\"https:\/\/www.clearchannel.fr\/insights\/la-mesure-de-l-efficacite-par-clear-channel-france\">https:\/\/www.clearchannel.fr\/insights\/la-mesure-de-l-efficacite-par-clear-channel-france<\/a><\/p>\n<p>Phenix Groupe\u00a0: <a href=\"https:\/\/www.phenixgroupe.com\/news\/les-outils-adscore-et-digiscore-de-phenix-groupe-obtiennent-le-visa-efficacite-du-cesp-et-integrent-le-referentiel-de-lunion-des-marques\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.phenixgroupe.com\/news\/les-outils-adscore-et-digiscore-de-phenix-groupe-obtiennent-le-visa-efficacite-du-cesp-et-integrent-le-referentiel-de-lunion-des-marques<\/a><\/p>\n<p>Mediatransports\u00a0: <a href=\"http:\/\/www.mediatransports.com\/mediatransports-une-expertise-de-longue-date-dans-la-mesure-defficacite-des-campagnes\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.mediatransports.com\/mediatransports-une-expertise-de-longue-date-dans-la-mesure-defficacite-des-campagnes\/<\/a><\/p>\n<p>Communiqu\u00e9 de l\u2019Union des marques\u00a0: <a href=\"https:\/\/uniondesmarques.fr\/nos-services\/actualit%C3%A9s\/article\/2020\/06\/23\/Le-R%C3%A9f%C3%A9rentiel--7-nouvelles-solutions-certifi%C3%A9es-Visa-Efficacit%C3%A9-du-CESP\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/uniondesmarques.fr\/nos-services\/actualit%C3%A9s\/article\/2020\/06\/23\/Le-R%C3%A9f%C3%A9rentiel&#8211;7-nouvelles-solutions-certifi%C3%A9es-Visa-Efficacit%C3%A9-du-CESP<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Une nouvelle vague de certification CESP int\u00e9grant 7 outils et \u00e9tudes a \u00e9t\u00e9 annonc\u00e9e le 23 juin 2020 : 2 nouveaux visas attribu\u00e9s aux solutions AdScore et DigiScore d\u2019iligo s\u2019ajoutent au visa pr\u00e9c\u00e9demment acquis par iligo.<\/p>","protected":false},"author":1,"featured_media":49851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400,2888],"tags":[],"class_list":["post-50856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | AdScore et DigiScore : L\u2019ensemble des solutions de mesure d\u2019efficacit\u00e9 iligo certifi\u00e9es par le CESP<\/title>\n<meta name=\"description\" content=\"Une nouvelle vague de certification CESP int\u00e9grant 7 outils et \u00e9tudes a \u00e9t\u00e9 annonc\u00e9e le 23 juin 2020 : 2 nouveaux visas attribu\u00e9s aux solutions AdScore et DigiScore d\u2019iligo s\u2019ajoutent au visa 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