{"id":53534,"date":"2021-01-26T20:25:06","date_gmt":"2021-01-26T19:25:06","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=53534"},"modified":"2021-05-03T11:34:14","modified_gmt":"2021-05-03T09:34:14","slug":"53-des-professionnels-de-la-communication-prevoient-un-rapprochement-data-et-crea","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/53-des-professionnels-de-la-communication-prevoient-un-rapprochement-data-et-crea\/","title":{"rendered":"53% des professionnels de la communication pr\u00e9voient un rapprochement data et cr\u00e9a"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Depuis 2017, Grand Prix Data &amp; Cr\u00e9ativit\u00e9 r\u00e9compense les <strong>usages cr\u00e9atifs de la data dans le cadre de strat\u00e9gies marketing et de campagnes de communication<\/strong>. A l\u2019occasion de la 4<sup>\u00e8me<\/sup> \u00e9dition de la remise des prix, iligo d\u00e9voile les r\u00e9sultats d\u2019une \u00e9tude men\u00e9e aupr\u00e8s de 96 professionnels du monde de la communication et des m\u00e9dias pour <strong>sonder leurs pratiques et usages cr\u00e9atifs de la data<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Les r\u00e9sultats mettent en \u00e9vidence <strong>une forte anticipation du rapprochement de la data et de la cr\u00e9ativit\u00e9 pour cette ann\u00e9e 2021<\/strong>. Si 11% consid\u00e8rent que le rapprochement de l\u2019univers de la data et de la cr\u00e9ativit\u00e9 est tr\u00e8s important dans les pratiques d\u2019aujourd\u2019hui, 53% jugent qu\u2019il le sera au cours des 12 prochains mois. A l\u2019heure de la <strong>digitalisation accrue de l\u2019\u00e9conomie<\/strong>, utiliser les donn\u00e9es \u00e0 bon escient est plus que jamais une priorit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Les professionnels du monde des m\u00e9dias, de la publicit\u00e9 et de la data soulignent les<strong> b\u00e9n\u00e9fices de l\u2019utilisation des donn\u00e9es dans la gestion du relationnel et du recrutement<\/strong>. L\u2019exp\u00e9rience et la relation clients (90%) ainsi que le recrutement de nouveaux clients ou prospects (76%) b\u00e9n\u00e9ficieraient le plus de l\u2019int\u00e9gration des donn\u00e9es. Suivis dans un second temps d\u2019objectifs de communication, \u00e0 savoir la cr\u00e9ation de la notori\u00e9t\u00e9 (36%) et la diff\u00e9renciation des marques (34%). Des r\u00e9sultats \u00e0 retrouver dans leur int\u00e9gralit\u00e9 ci-dessous.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Quelles utilisations cr\u00e9atives de la data \u00e9mergeront cette ann\u00e9e\u00a0? Chaque semaine vous pouvez <strong>d\u00e9couvrir de nouveaux exemples des meilleures utilisations cr\u00e9atives de la data<\/strong> en suivant <a href=\"https:\/\/www.iligo.fr\/en\/observatoire\/\">L\u2019observatoire Data &amp; Cr\u00e9ativit\u00e9<\/a> aliment\u00e9 par les consultants iligo depuis septembre 2017.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Plus d\u2019informations sur :<\/p>\n<p><a href=\"https:\/\/www.iligo.fr\/en\/observatoire\/\">L\u2019Observatoire<\/a>\u00a0by iligo<\/p>\n<p>Le\u00a0<a href=\"https:\/\/www.dataetcreativite.fr\/palmares-2020\/\">Palmar\u00e8s<\/a>\u00a0de cette 4\u00e8me \u00e9dition<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=B10BXDggNf0\">Revoir l\u2019int\u00e9gralit\u00e9 de la 4<sup>\u00e8me<\/sup> \u00e9dition Grand Prix Data &amp; Cr\u00e9ativit\u00e9<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3>Retrouvez ici les r\u00e9sultats complets de l&rsquo;\u00e9tude<\/h3>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" class=\"vc_single_image-img\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/01\/INFOGRAPHIE-observatoire-iligo-v4-scaled.jpg\" width=\"731\" height=\"2560\" alt=\"INFOGRAPHIE observatoire iligo v4 scaled\" title=\"INFOGRAPHIE observatoire iligo v4 scaled\" loading=\"lazy\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A l\u2019occasion de la 4\u00e8me \u00e9dition du Grand Prix Data &#038; Cr\u00e9ativit\u00e9, iligo d\u00e9voile les r\u00e9sultats d\u2019une \u00e9tude men\u00e9e aupr\u00e8s de 96 professionnels du monde de la communication et des m\u00e9dias pour sonder leurs pratiques et usages cr\u00e9atifs de la data.<\/p>","protected":false},"author":2,"featured_media":44489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663,400],"tags":[],"class_list":["post-53534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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