{"id":54103,"date":"2021-04-12T18:26:01","date_gmt":"2021-04-12T16:26:01","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=54103"},"modified":"2026-10-21T11:56:06","modified_gmt":"2026-10-21T09:56:06","slug":"iligo-mesure-les-emotions-suscitees-par-le-courrier-et-les-reseaux-sociaux-via-lintelligence-artificielle","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-mesure-les-emotions-suscitees-par-le-courrier-et-les-reseaux-sociaux-via-lintelligence-artificielle\/","title":{"rendered":"iligo mesure les \u00e9motions suscit\u00e9es par le courrier et les r\u00e9seaux sociaux via l&rsquo;intelligence artificielle"},"content":{"rendered":"<p>Une nouvelle fois, iligo collabore avec La Poste Solutions Business pour mesurer les \u00e9motions g\u00e9n\u00e9r\u00e9es par le courrier en combinant Eye-tracking et mesure des \u00e9motions gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle.<\/p>\n<p>&nbsp;<\/p>\n<p>Le principe de cette 4\u00e8me \u00e9dition de l&rsquo;\u00e9tude Paper Emotions est de comparer in situ les publicit\u00e9s courrier \u00e0 celles sur les r\u00e9seaux sociaux. Les consultations de supports de communication \u00e9tant suivies d&rsquo;entretiens qualitatifs pour approfondir la perception des deux m\u00e9dias.<\/p>\n<p>&nbsp;<\/p>\n<p>La m\u00e9thodologie permet de d\u00e9passer le d\u00e9claratif en croisant deux mesures de l&rsquo;instantan\u00e9: la vision et les \u00e9motions.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Int\u00e9ress\u00e9(e) ? Pour en savoir plus :<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvez les r\u00e9sultats de l&rsquo;enqu\u00eate <a href=\"https:\/\/www.offremedia.com\/4-fois-plus-demotions-sur-le-media-courrier-que-les-reseaux-sociaux-dapres-une-etude-de-la-poste-et\">here<\/a><\/p>\n<p>Vous pouvez vous inscrire au webinaire qui \u00e9voque l&rsquo;\u00e9tude <a href=\"https:\/\/webikeo.fr\/webinar\/les-emotions-au-coeur-de-l-efficacite-publicitaire-13\">here<\/a>. Il aura lieu le mardi 13 avril de 15h \u00e0 15h45.<\/p>","protected":false},"excerpt":{"rendered":"<p>Une nouvelle fois, iligo collabore avec La Poste Business Intelligence pour mesurer les \u00e9motions g\u00e9n\u00e9r\u00e9es par le courrier en combinant Eye-tracking et mesure des \u00e9motions gr\u00e2ce \u00e0 l&rsquo;intelligence artificielle.<\/p>","protected":false},"author":2,"featured_media":54104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-54103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo mesure les \u00e9motions suscit\u00e9es par le courrier et les r\u00e9seaux sociaux via l&#039;intelligence artificielle | iligo - 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