{"id":54190,"date":"2021-04-26T11:25:56","date_gmt":"2021-04-26T09:25:56","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=54190"},"modified":"2026-10-21T11:56:02","modified_gmt":"2026-10-21T09:56:02","slug":"83-des-francais-souhaitent-partir-en-france-cet-ete-2021","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/83-des-francais-souhaitent-partir-en-france-cet-ete-2021\/","title":{"rendered":"83% des Fran\u00e7ais urbains souhaitent partir en France cet \u00e9t\u00e9 2021 !"},"content":{"rendered":"<p><strong>Iligo, en partenariat avec Clear Chanel France, a sond\u00e9 1 000 fran\u00e7ais urbains pour conna\u00eetre leurs envies pour cet \u00e9t\u00e9 2021. Si le climat est toujours \u00e0 l\u2019incertitude, les Fran\u00e7ais ne manquent pas d\u2019id\u00e9es&nbsp;!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Une envie de changer d\u2019air\u2026 en France<\/strong><\/h4>\n<p>La situation actuelle, avec son lot de restrictions, donne envie de changer d\u2019air, comme le d\u00e9montre <a href=\"https:\/\/www.iligo.fr\/en\/apres-un-an-de-crise-sanitaire-16-enquetes-et-plus-de-12-000-interviews-des-francais-affectes-dans-leurs-relations-sociales\/\">un ensemble d\u2019enqu\u00eates iligo<\/a>. Plus de Fran\u00e7ais urbains ont l\u2019intention de partir en vacances cet \u00e9t\u00e9 qu\u2019en 2018, et ce malgr\u00e9 l\u2019incertitude. 7 urbains sur 10 souhaitent partir cet \u00e9t\u00e9 contre 5 sur 10 en 2018.<\/p>\n<p>&nbsp;<\/p>\n<p>La France appara\u00eet comme une destination de premier choix, privil\u00e9gi\u00e9e par 83% des urbains. Un choix aussi bien de passion que de s\u00e9curit\u00e9. En effet, le taux monte \u00e0 94% dans le cas o\u00f9 les fronti\u00e8res seraient ferm\u00e9es.<\/p>\n<p>&nbsp;<\/p>\n<p>Les Fran\u00e7ais urbains se reportent sur les r\u00e9gions PACA, Occitanie, Bretagne et Nouvelle Aquitaine pour leurs plages et la beaut\u00e9 de leurs paysages, ainsi que sur les r\u00e9gions Auvergne et Rh\u00f4ne-Alpes pour des vacances nature.<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>Une envie d\u2019ext\u00e9rieur<\/strong><\/h4>\n<p>Toujours pour changer d\u2019air, les Fran\u00e7ais urbains envisagent de passer du temps en ext\u00e9rieur. 86% d\u00e9clarent se d\u00e9placer en ext\u00e9rieur pendant l\u2019\u00e9t\u00e9 en g\u00e9n\u00e9ral. Dans le d\u00e9tail, 55% se d\u00e9placent davantage et 31% autant qu\u2019habituellement.<\/p>\n<p>&nbsp;<\/p>\n<p>Les activit\u00e9s en ext\u00e9rieures sont pl\u00e9biscit\u00e9es. En particulier les restaurants, dans lesquels 50% envisagent de rendre. Beaucoup de Fran\u00e7ais urbains comptent \u00e9galement profiter de la p\u00e9riode estivale pour visiter leur propre r\u00e9gion.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019ensemble de ces d\u00e9placements constitue une opportunit\u00e9 pour l\u2019affichage en ext\u00e9rieur, qui, comme de nombreux secteurs, a p\u00e2ti de la crise sanitaire. En plus d\u2019un nombre de Fran\u00e7ais plus importants dans les rues, ceux-ci se d\u00e9clarent plus attentifs \u00e0 la publicit\u00e9 en ext\u00e9rieur. C\u2019est le cas de 45% des 18-34 ans.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Quel que soit leur \u00e2ge, de nombreux fran\u00e7ais aspirent \u00e0 retrouver une forme de l\u00e9g\u00e8ret\u00e9 et comptent bien se faire plaisir. L\u2019affichage ext\u00e9rieur, pr\u00e9sent au plus proche des lieux de consommation, est un m\u00e9dia particuli\u00e8rement adapt\u00e9 \u00e0 la p\u00e9riode estivale.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez l\u2019article LSA conso <a href=\"https:\/\/www.lsa-conso.fr\/ce-que-les-retailers-doivent-savoir-de-la-mobilite-des-francais-cet-ete,379853\">here<\/a><\/p>\n<p>Retrouvez l&rsquo;article Offre M\u00e9dia <a href=\"https:\/\/www.offremedia.com\/clear-channel-deploie-ses-offres-pour-accompagner-les-vacances-francaises-des-urbains\">here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Iligo, en partenariat avec Clear Chanel France, a sond\u00e9 1 000 fran\u00e7ais urbains pour conna\u00eetre leurs envies pour cet \u00e9t\u00e9 2021.<\/p>","protected":false},"author":2,"featured_media":54191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-54190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>83% des Fran\u00e7ais urbains souhaitent partir en France cet \u00e9t\u00e9 2021 ! 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