{"id":54369,"date":"2021-06-01T15:31:03","date_gmt":"2021-06-01T13:31:03","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=54369"},"modified":"2026-10-21T11:56:00","modified_gmt":"2026-10-21T09:56:00","slug":"le-syndicat-national-de-la-publicite-televisee-publie-le-precis-de-television-son-guide-de-la-publicite-en-tv","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/le-syndicat-national-de-la-publicite-televisee-publie-le-precis-de-television-son-guide-de-la-publicite-en-tv\/","title":{"rendered":"Le Syndicat National de la Publicit\u00e9 T\u00e9l\u00e9vis\u00e9e publie le \u00ab Pr\u00e9cis de t\u00e9l\u00e9vision \u00bb, son guide de la publicit\u00e9 en TV"},"content":{"rendered":"<p>Le SNPTV vient de publier le 1<sup>er<\/sup> juin le \u00ab Pr\u00e9cis de T\u00e9l\u00e9vision \u00bb, un guide annuel \u00e9voquant les enjeux actuels de la publicit\u00e9 en t\u00e9l\u00e9vision.<\/p>\n<p>&nbsp;<\/p>\n<p>Apr\u00e8s une introduction sur la mesure des m\u00e9triques en TV et sur la TV segment\u00e9e, le guide nous propose un \u00e9tat des lieux de l\u2019audience, des comportements et des usages, une analyse de la relation de la t\u00e9l\u00e9vision avec internet, de l\u2019efficacit\u00e9 de la publicit\u00e9 en TV, ainsi qu\u2019un compte rendu du march\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>Le guide s\u2019appuie sur des \u00e9tudes publi\u00e9es par des instituts r\u00e9f\u00e9rents nationaux et internationaux.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Pour tout comprendre des enjeux de la t\u00e9l\u00e9vision et de publicit\u00e9 en 2021, retrouvez le guide <a href=\"https:\/\/www.offremedia.com\/le-syndicat-national-de-la-publicite-televisee-snptv-publie-son-guide-annuel\">ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le SNPTV vient de publier le 1er juin le \u00ab Pr\u00e9cis de T\u00e9l\u00e9vision \u00bb, un guide annuel \u00e9voquant les enjeux actuels de la publicit\u00e9 en t\u00e9l\u00e9vision.<\/p>","protected":false},"author":2,"featured_media":54370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663],"tags":[],"class_list":["post-54369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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