{"id":54499,"date":"2021-06-23T16:06:27","date_gmt":"2021-06-23T14:06:27","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=54499"},"modified":"2026-10-21T11:55:55","modified_gmt":"2026-10-21T09:55:55","slug":"a-loccasion-du-brand-content-day-iligo-et-bcma-devoilent-les-enseignements-du-1er-observatoire-du-brand-content","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/a-loccasion-du-brand-content-day-iligo-et-bcma-devoilent-les-enseignements-du-1er-observatoire-du-brand-content\/","title":{"rendered":"At Brand Content Day, iligo and BCMA unveiled the findings of the first Brand Content Observatory."},"content":{"rendered":"<p><strong>La BCMA organise le 29 juin le Brand Content Day, une journ\u00e9e mettant le brand content \u00e0 l\u2019honneur, qui aura lieu en pr\u00e9sentiel \u00e0 la Cigale&nbsp;dans le 18<sup>th<\/sup> arrondissement de Paris.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>De 15h \u00e0 18h, une s\u00e9rie de d\u00e9cideurs et d&rsquo;experts interviendront pour partager leur expertise et leur exp\u00e9rience autour des th\u00e9matiques suivantes :<\/p>\n<ul>\n<li>Le content vu de l\u2019international avec les membres de la BCMA de l\u2019Am\u00e9rique du Sud, de l\u2019Afrique du Sud, de l\u2019Inde, de l\u2019Allemagne et de la Grande-Bretagne<\/li>\n<li>L\u2019\u00e9thique \u00ab\u00a0Good Content\u00a0\u00bb, ou comment s\u2019engager pour une \u00e9conomie responsable en proposant des id\u00e9es \u00e9tonnantes<\/li>\n<li>Le shoppertainment, une table ronde sur les clefs pour une activation de ventes r\u00e9ussies<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Parmi les intervenants, Julie Dardour (Vice-pr\u00e9sidente &#8211; BCMA) et Olivier Goulet (Pr\u00e9sident &#8211; iligo) pr\u00e9senteront les <strong>enseignements<\/strong> de la premi\u00e8re \u00e9dition de l\u2019<strong>observatoire du Brand Content<\/strong>. L\u2019occasion d\u2019\u00e9tablir un <strong>panorama in\u00e9dit<\/strong> du brand content en France en 2021.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Vient ensuite \u00e0 19h le Grand Prix du Brand Content 2021 qui distinguera les meilleurs dispositifs de contenu des marques, suivi d\u2019un cocktail.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour vous inscrire, c\u2019est par <a href=\"https:\/\/www.weezevent.com\/grand-prix-du-brand-content-2021\">here<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Rendez-vous le 29 juin \u00e0 15h \u00e0 la Cigale dans le 18<sup>th<\/sup> arrondissement de Paris&nbsp;!<\/h4>","protected":false},"excerpt":{"rendered":"<p>Le BCMA organise le 29 juin le Brand Content Day, une journ\u00e9e mettant le brand content \u00e0 l\u2019honneur, qui aura lieu en pr\u00e9sentiel \u00e0 la Cigale, dans le 18\u00e8me arrondissement de Paris. iligo et BCMA y pr\u00e9sentent les r\u00e9sultats de la premi\u00e8re \u00e9dition de l&rsquo;Observatoire du Brand Content. <\/p>","protected":false},"author":2,"featured_media":54501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-54499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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