{"id":54542,"date":"2021-06-30T13:00:06","date_gmt":"2021-06-30T11:00:06","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=54542"},"modified":"2026-10-21T11:55:55","modified_gmt":"2026-10-21T09:55:55","slug":"iligo-presente-les-resultats-du-1er-observatoire-du-brand-content","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/","title":{"rendered":"The results of the first Brand Content Observatory have been revealed."},"content":{"rendered":"<p><strong>Le 29 juin avait lieu le Brand Content Day, le premier \u00e9v\u00e8nement consacr\u00e9 exclusivement au Brand Content en France. A cette occasion, Olivier Goulet (pr\u00e9sident d&rsquo;iligo) et Julie Dardour (Vice-Pr\u00e9sidente du BCMA) ont pr\u00e9sent\u00e9 les r\u00e9sultats du 1er Observatoire du Brand Content en France.<\/strong><\/p>\n<p>En 2021, l&rsquo;Observatoire du Brand Content avait interrrog\u00e9 les professionnels du marketing pour sonder leurs pratiques du Brand Content.<\/p>\n<h4>Retour sur la pr\u00e9sentation des enseignements :<\/h4>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 100%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-54542 gallery-columns-1 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a title=\"Photo BCMA 2\"  href='https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/photo-bcma-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"Photo BCMA 2\" aria-describedby=\"gallery-1-54547\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2-700x525.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-54547'>\n\t\t\t\tPhoto BCMA 2\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a title=\"Photo BCMA 5\"  href='https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/photo-bcma-5\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"Photo BCMA 5\" aria-describedby=\"gallery-1-54545\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5-700x525.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-5.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-54545'>\n\t\t\t\tPhoto BCMA 5\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a title=\"Photo BCMA 4\"  href='https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/photo-bcma-4\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"Photo BCMA 4\" aria-describedby=\"gallery-1-54544\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4-700x525.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-4.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-54544'>\n\t\t\t\tPhoto BCMA 4\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a title=\"Photo BCMA 6\"  href='https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/photo-bcma-6\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"Photo BCMA 6\" aria-describedby=\"gallery-1-54546\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6-700x525.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-6.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-54546'>\n\t\t\t\tPhoto BCMA 6\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a title=\"Photo BCMA 3\"  href='https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/photo-bcma-3\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-1024x768.jpg\" class=\"attachment-large size-large\" alt=\"Photo BCMA 3\" aria-describedby=\"gallery-1-54548\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3-700x525.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-3.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-54548'>\n\t\t\t\tPhoto BCMA 3\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a title=\"Photo BCMA PRINCIPALE\"  href='https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/photo-bcma-principale\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE-1024x678.png\" class=\"attachment-large size-large\" alt=\"Photo BCMA PRINCIPALE\" aria-describedby=\"gallery-1-54543\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE-1024x678.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE-300x199.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE-768x508.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE-700x463.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-54543'>\n\t\t\t\tPhoto BCMA PRINCIPALE\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>En 2021, l&rsquo;Observatoire du Brand Content avait interrrog\u00e9 les professionnels du marketing pour sonder leurs pratiques du Brand Content.<\/p>","protected":false},"author":2,"featured_media":54543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-54542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"En 2021, l&#039;Observatoire du Brand Content avait interrrog\u00e9 les professionnels du marketing pour sonder leurs pratiques du Brand Content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s | iligo - Research Agency\" \/>\n<meta property=\"og:description\" content=\"En 2021, l&#039;Observatoire du Brand Content avait interrrog\u00e9 les professionnels du marketing pour sonder leurs pratiques du Brand Content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T11:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s\",\"datePublished\":\"2021-06-30T11:00:06+00:00\",\"dateModified\":\"2026-10-21T09:55:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/\"},\"wordCount\":92,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Photo-BCMA-PRINCIPALE.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Events\",\"iligo\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/\",\"name\":\"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s | iligo - Research Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Photo-BCMA-PRINCIPALE.png\",\"datePublished\":\"2021-06-30T11:00:06+00:00\",\"dateModified\":\"2026-10-21T09:55:55+00:00\",\"description\":\"En 2021, l'Observatoire du Brand Content avait interrrog\u00e9 les professionnels du marketing pour sonder leurs pratiques du Brand Content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Photo-BCMA-PRINCIPALE.png\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Photo-BCMA-PRINCIPALE.png\",\"width\":1100,\"height\":728,\"caption\":\"Photo BCMA PRINCIPALE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s | iligo - Research Agency","description":"In 2021, the Brand Content Observatory surveyed marketing professionals to probe their Brand Content practices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/","og_locale":"en_GB","og_type":"article","og_title":"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s | iligo - Research Agency","og_description":"En 2021, l'Observatoire du Brand Content avait interrrog\u00e9 les professionnels du marketing pour sonder leurs pratiques du Brand Content.","og_url":"https:\/\/www.iligo.fr\/en\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2021-06-30T11:00:06+00:00","article_modified_time":"2026-10-21T09:55:55+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png","type":"image\/png"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s","datePublished":"2021-06-30T11:00:06+00:00","dateModified":"2026-10-21T09:55:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/"},"wordCount":92,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png","articleSection":["Actualit\u00e9s","Events","iligo"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/","url":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/","name":"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s | iligo - Research Agency","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png","datePublished":"2021-06-30T11:00:06+00:00","dateModified":"2026-10-21T09:55:55+00:00","description":"In 2021, the Brand Content Observatory surveyed marketing professionals to probe their Brand Content practices.","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/06\/Photo-BCMA-PRINCIPALE.png","width":1100,"height":728,"caption":"Photo BCMA PRINCIPALE"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/iligo-presente-les-resultats-du-1er-observatoire-du-brand-content\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"Les r\u00e9sultats du 1er Observatoire du Brand Content d\u00e9voil\u00e9s"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Market research and consulting agency","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":1612,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/54542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=54542"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/54542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/54543"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=54542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=54542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=54542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}