{"id":55152,"date":"2021-09-10T09:57:21","date_gmt":"2021-09-10T07:57:21","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=55152"},"modified":"2026-10-21T11:55:55","modified_gmt":"2026-10-21T09:55:55","slug":"inside-home-une-etude-hybride-sur-lhabitat-des-francais-en-2021","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/inside-home-une-etude-hybride-sur-lhabitat-des-francais-en-2021\/","title":{"rendered":"Inside Home, une \u00e9tude hybride sur l\u2019habitat des Fran\u00e7ais en 2021"},"content":{"rendered":"<p><strong>Home, sweet home. Depuis de longues ann\u00e9es, le domicile occupe une place centrale dans la vie des Fran\u00e7ais. En mars 2020, ils s\u2019y sont subitement retrouv\u00e9s enferm\u00e9s. Le domicile n\u2019a pas \u00e9chapp\u00e9 \u00e0 l\u2019acc\u00e9l\u00e9rateur de tendances qu\u2019a \u00e9t\u00e9 la pand\u00e9mie. Si de nombreuses secousses ne resteront comprises qu\u2019avec un n\u00e9cessaire recul, l\u2019importance prise par le domicile modifie le rapport \u00e0 la consommation, avec des cons\u00e9quences potentiellement fortes pour les marques. <\/strong><\/p>\n<p>iligo, avec La Poste Solutions Business, a construit une m\u00e9thodologie hybride pour comprendre le r\u00f4le du domicile \u00e0 diff\u00e9rents niveaux : individuel, foyer et au niveau du \u00ab foyer \u00e9largi \u00bb ; en investiguant les cons\u00e9quences d\u2019un point de vue soci\u00e9tal et pour les marques. Les principaux axes de recherche ont port\u00e9 sur la mani\u00e8re dont naissent les projets, et comment ils se discutent au sein du foyer et au-del\u00e0.<\/p>\n<h4><strong>Une communaut\u00e9 en ligne de 100 foyers pan\u00e9lis\u00e9s en permanence<\/strong><\/h4>\n<p>Une communaut\u00e9 en ligne de 100 foyers a \u00e9clair\u00e9 le r\u00f4le du domicile dans leur vie et la mani\u00e8re dont ils construisent leurs projets. L\u2019exploration portait sur leurs projets r\u00e9cemment r\u00e9alis\u00e9s, leurs projets actuels et leurs projets pass\u00e9s.<\/p>\n<p>Des focus group et des entretiens individuels ont compl\u00e9t\u00e9 la d\u00e9marche pour approfondir ces probl\u00e9matiques. L\u2019ensemble a permis d\u2019\u00e9tablir des typologies de gestion des projets au sein du foyer.<\/p>\n<h4><strong>L\u2019interrogation de 2 000 responsables des achats \u00ab projets \u00bb<\/strong><\/h4>\n<p>Une enqu\u00eate quantitative sur 2 000 responsables des achats sur les projets du domicile est venue quantifier l\u2019ensemble des enseignements recueillis lors de la phase pr\u00e9c\u00e9dente : combien de projets ont \u00e9t\u00e9 r\u00e9alis\u00e9s par foyers ? Quels types de projets sont les plus importants ? Et que repr\u00e9sentent les diff\u00e9rentes typologies dans l\u2019ensemble de la population Fran\u00e7aise ?<\/p>\n<h4><strong>Une investigation de long-terme<\/strong><\/h4>\n<p>L\u2019investigation se poursuit par la constitution de communaut\u00e9s pour approfondir la r\u00e9alisation des projets selon des th\u00e9matiques particuli\u00e8res : types de projet, m\u00e9thodes d\u2019achat\u2026<\/p>\n<p>D\u00e9couvrez l&rsquo;article d&rsquo;Offre M\u00e9dia <a href=\"https:\/\/www.offremedia.com\/la-poste-lance-inside-home-une-palette-dactivation-qui-part-du-domicile\">ici<\/a> pour en savoir plus au sujet d&rsquo;Inside Home.<\/p>","protected":false},"excerpt":{"rendered":"<p>iligo, avec La Poste Solutions Business, a construit une m\u00e9thodologie hybride pour comprendre le r\u00f4le du domicile \u00e0 diff\u00e9rents niveaux : individuel, foyer et au niveau du \u00ab foyer \u00e9largi \u00bb.<\/p>","protected":false},"author":2,"featured_media":55153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-55152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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