{"id":55159,"date":"2021-09-10T10:45:37","date_gmt":"2021-09-10T08:45:37","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=55159"},"modified":"2026-10-21T11:55:52","modified_gmt":"2026-10-21T09:55:52","slug":"avec-drive-to-responsibility-optimiser-ses-actions-de-communication-rse","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/avec-drive-to-responsibility-optimiser-ses-actions-de-communication-rse\/","title":{"rendered":"Avec Drive to Responsibility, optimiser ses actions de communication RSE"},"content":{"rendered":"<p><strong>Depuis quelques ann\u00e9es, les communications responsables fleurissent. De l\u00e0 vient cette impression que toutes les entreprises parlent de sujets RSE. Loin d\u2019\u00eatre anodin, communiquer sur la RSE est une d\u00e9cision structurante pour la strat\u00e9gie de communication sur le temps long. Comment alors s\u2019assurer que les communications responsables sont pertinentes et efficaces&nbsp;? Pour les optimiser, 4 leviers peuvent \u00eatre actionn\u00e9s : le choix des valeurs, des canaux, des messages, sans oublier de mesurer l\u2019efficacit\u00e9 des campagnes sur l\u2019image de marque.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>&nbsp;Un accompagnement croissant des clients sur des probl\u00e9matiques RSE<\/strong><\/h4>\n<p>Depuis 2020, iligo accompagne de mani\u00e8re croissante des acteurs importants du monde de la communication sur diverses probl\u00e9matiques de communication responsable. L\u2019ensemble de ces \u00e9tudes RSE constitue <strong>Drive to Responsibilty<\/strong>, r\u00e9compens\u00e9 par le<em> prix Argent aux Troph\u00e9es Etudes et Innovation<\/em> dans la cat\u00e9gorie \u00ab&nbsp;<em>Brand Purpose<\/em>&nbsp;\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Des solutions \u00e0 diff\u00e9rents maillons de la cha\u00eene de transmission des valeurs<\/strong><\/h4>\n<p>Cette exp\u00e9rience permet de proposer des solutions \u00e0 diff\u00e9rents maillons de la cha\u00eene de transmission des valeurs&nbsp;:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Les <strong>valeurs<\/strong> font partie int\u00e9grante de l\u2019ADN des organisations. Une communication responsable est l\u2019occasion de transmettre les valeurs d\u2019une entreprise au public concern\u00e9. Iligo s\u2019est inspir\u00e9 des travaux de Schwartz &amp; Rokeach en psychosociologie pour \u00e9tudier les valeurs per\u00e7ues des entreprises.<\/li>\n<\/ul>\n<ul>\n<li>Quels <strong>points de contacts<\/strong> choisir pour informer les consommateurs ? Pour susciter la confiance&nbsp;? Et pour forger des convictions&nbsp;? Et d\u2019ailleurs, comment les Fran\u00e7ais per\u00e7oivent-ils les diff\u00e9rents <strong>supports de communication<\/strong>dans le cadre de communications responsables ? <a href=\"https:\/\/www.iligo.fr\/en\/drive-to-responsibility-quels-canaux-choisir\/\"><u>Cliquez ici pour plus de d\u00e9tails<\/u><\/a><\/li>\n<\/ul>\n<ul>\n<li>Le <strong>message<\/strong> est-il cr\u00e9dible ? Donne-t \u2019il envie d\u2019en parler autour de soi ? Comment le pr\u00e9senter pour maximiser l\u2019impact ? <a href=\"https:\/\/www.iligo.fr\/en\/drive-to-responsibility-comment-presenter-les-messages-engages\/\"><u>Cliquez ici pour plus de d\u00e9tails<\/u><\/a><\/li>\n<\/ul>\n<ul>\n<li>Enfin, comment l\u2019<strong>image de marque<\/strong> progresse t\u2019elle suite \u00e0 une campagne responsable&nbsp;? Et comment communiquer <strong>efficacement<\/strong> pour faire progresser l\u2019image responsable d\u2019une marque ? <a href=\"https:\/\/www.iligo.fr\/en\/drive-to-responsibility-quelle-efficacite-des-campagnes-rse\/\"><u>Cliquez ici pour plus de d\u00e9tails<\/u><\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>iligo continue cette ann\u00e9e d\u2019investiguer les probl\u00e9matiques RSE en mettant en place une communaut\u00e9 d\u2019impliqu\u00e9s dans des probl\u00e9matiques RSE, destin\u00e9e \u00e0 recueillir leurs avis sur les communications responsables. Et ce, toujours dans une volont\u00e9 d\u2019accompagner les annonceurs dans l\u2019optimisation de leurs communications responsables.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Vid\u00e9o de pr\u00e9sentation du Prix Argent re\u00e7u aux Troph\u00e9es Etudes et Innovation pour Drive to Responsibility :<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Ob8tPs37piM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Depuis 2020, iligo accompagne de mani\u00e8re croissante des acteurs du monde de la communication sur diverses probl\u00e9matiques de communication responsable<\/p>","protected":false},"author":2,"featured_media":55161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[2556,2554,2550],"class_list":["post-55159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","tag-communications-responsables","tag-drive-to-responsibility","tag-rse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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