{"id":55286,"date":"2021-09-20T10:22:22","date_gmt":"2021-09-20T08:22:22","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=55286"},"modified":"2026-10-21T11:55:48","modified_gmt":"2026-10-21T09:55:48","slug":"avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/","title":{"rendered":"Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire"},"content":{"rendered":"<p><strong>Comment juge-t-on une campagne de communication RSE selon que l\u2019on est plus ou moins impliqu\u00e9 ou engag\u00e9 dans des causes environnementales et\/ou soci\u00e9tales ? En int\u00e9grant le ciblage des \u00ab&nbsp;impliqu\u00e9s&nbsp;\u00bb \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire, iligo investit cette probl\u00e9matique.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Apr\u00e8s le d\u00e9veloppement de Drive to Purpose en 2020 et le Troph\u00e9e re\u00e7u pour Drive to Responsibility aux Troph\u00e9es Etudes et Innovation, iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE.<\/p>\n<p>&nbsp;<\/p>\n<p>La nouveaut\u00e9 r\u00e9side dans le ciblage des \u00ab impliqu\u00e9s \u00bb dans des probl\u00e9matiques RSE au travers de <strong>6 attributs attitudinaux<\/strong>, <strong>9 comportementaux<\/strong> et <strong>1 en mati\u00e8re d\u2019engagement personnel<\/strong>. Le ciblage couvre l\u2019ensemble des piliers de la RSE : la cause environnementale, l\u2019engagement soci\u00e9tal et la responsabilit\u00e9 \u00e9conomique.<\/p>\n<p>&nbsp;<\/p>\n<p>Selon Olivier Goulet, pr\u00e9sident d\u2019iligo, cette mesure s\u2019inscrit dans un enrichissement permanent des protocoles de mesure propos\u00e9s par l\u2019institut d\u2019\u00e9tudes. \u00ab<em> Nous avons enregistr\u00e9 depuis plusieurs ann\u00e9es une demande croissante d\u2019une partie de la population pour des marques engag\u00e9es, soci\u00e9talement et environnementalement. Cette demande s\u2019est encore acc\u00e9l\u00e9r\u00e9e depuis le d\u00e9but de la p\u00e9riode de crise sanitaire. Notre mesure d\u2019efficacit\u00e9 AdScore int\u00e8gre donc dor\u00e9navant naturellement cette dimension de ciblage engag\u00e9 via AdScore Green\u2026afin de comprendre l\u2019\u00e9volution des indicateurs de marque suivant que les individus sont plus ou moins engag\u00e9s dans ces probl\u00e9matiques responsables.\u202f<\/em>\u00bb<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez l\u2019article d\u2019Offrem\u00e9dia <a href=\"https:\/\/www.offremedia.com\/clear-channel-et-iligo-lancent-une-solution-de-scoring-pour-accompagner-les-marques-dans-leur\">ici<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE<\/p>","protected":false},"author":2,"featured_media":55287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400],"tags":[2556,2550],"class_list":["post-55286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo","tag-communications-responsables","tag-rse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire<\/title>\n<meta name=\"description\" content=\"iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire\" \/>\n<meta property=\"og:description\" content=\"iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-20T08:22:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:55:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/09\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire\",\"datePublished\":\"2021-09-20T08:22:22+00:00\",\"dateModified\":\"2026-10-21T09:55:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/\"},\"wordCount\":279,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg\",\"keywords\":[\"Communications responsables\",\"RSE\"],\"articleSection\":[\"Actualit\u00e9s\",\"iligo\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/\",\"name\":\"iligo - Research Agency | Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg\",\"datePublished\":\"2021-09-20T08:22:22+00:00\",\"dateModified\":\"2026-10-21T09:55:48+00:00\",\"description\":\"iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/09\\\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg\",\"width\":1100,\"height\":728,\"caption\":\"youssef naddam iJ2IG8ckCpA unsplash 1100 x 728\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iligo - Research Agency | Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire","description":"iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/","og_locale":"en_GB","og_type":"article","og_title":"iligo - Research Agency | Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire","og_description":"iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE","og_url":"https:\/\/www.iligo.fr\/en\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2021-09-20T08:22:22+00:00","article_modified_time":"2026-10-21T09:55:48+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/09\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg","type":"image\/jpeg"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire","datePublished":"2021-09-20T08:22:22+00:00","dateModified":"2026-10-21T09:55:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/"},"wordCount":279,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/09\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg","keywords":["Communications responsables","RSE"],"articleSection":["Actualit\u00e9s","iligo"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/","url":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/","name":"iligo - Research Agency | Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/09\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg","datePublished":"2021-09-20T08:22:22+00:00","dateModified":"2026-10-21T09:55:48+00:00","description":"iligo enrichi son offre de mesure sur des probl\u00e9matiques RSE en ciblant les impliqu\u00e9s RSE","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/09\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/09\/youssef-naddam-iJ2IG8ckCpA-unsplash-1100-x-728.jpg","width":1100,"height":728,"caption":"youssef naddam iJ2IG8ckCpA unsplash 1100 x 728"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/avec-adscore-green-iligo-integre-un-ciblage-sur-les-impliques-rse-a-la-mesure-de-lefficacite-publicitaire\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"Avec AdScore Green, iligo int\u00e8gre un ciblage sur les impliqu\u00e9s RSE \u00e0 la mesure de l\u2019efficacit\u00e9 publicitaire"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Agence d&#039;\u00e9tudes et conseil marketing","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":1259,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/55286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=55286"}],"version-history":[{"count":1,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/55286\/revisions"}],"predecessor-version":[{"id":85623,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/55286\/revisions\/85623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/55287"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=55286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=55286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=55286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}