{"id":55913,"date":"2021-11-29T17:19:01","date_gmt":"2021-11-29T16:19:01","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=55913"},"modified":"2026-10-21T11:55:45","modified_gmt":"2026-10-21T09:55:45","slug":"isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\/","title":{"rendered":"Isoskele pr\u00e9sente l&rsquo;\u00e9tude durabilit\u00e9 au forum IREP \u00ab\u00a0le long terme, une priorit\u00e9\u00a0\u00bb ?"},"content":{"rendered":"<p>Vendredi dernier avait lieu le forum IREP d\u00e9di\u00e9 \u00e0 la prise en compte des enjeux de long terme dans les m\u00e9tiers de la communication. A cette occasion, Katrine Vincent, Directrice Etudes Data Mining et Planning Strat\u00e9gique chez Isoskele a pr\u00e9sent\u00e9 l&rsquo;\u00e9tude \u00a0\u00bb <strong>durabilit\u00e9<\/strong>\u00a0\u00bb r\u00e9alis\u00e9e depuis 2 ans en collaboration avec iligo.<\/p>\n<p>&nbsp;<\/p>\n<p>Le but de cette \u00e9tude ? Montrer la mani\u00e8re dont les effets d&rsquo;une communication subsistent dans le temps sur trois indicateurs cl\u00e9 : la <strong>m\u00e9morisation<\/strong>, <strong>l&rsquo;agr\u00e9ment<\/strong> et les <strong>intentions<\/strong>. En somme,<strong> \u00e9tudier la durabilit\u00e9 des effets sur le cognitif, l&rsquo;affectif et le conatif.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Vendredi dernier avait lieu le forum IREP d\u00e9di\u00e9 \u00e0 la prise en compte des enjeux de long terme dans les m\u00e9tiers de la communication. A cette occasion, Katrine Vincent, Directrice Etudes Data Mining et Planning Strat\u00e9gique chez Isoskele a pr\u00e9sent\u00e9 l&rsquo;\u00e9tude \u00a0\u00bb durabilit\u00e9\u00a0\u00bb r\u00e9alis\u00e9e depuis plusieurs ann\u00e9es en collaboration avec iligo.<\/p>","protected":false},"author":2,"featured_media":55915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663],"tags":[],"class_list":["post-55913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Isoskele pr\u00e9sente l&#039;\u00e9tude durabilit\u00e9 au forum IREP &quot;le long terme, une priorit\u00e9&quot; ?<\/title>\n<meta name=\"description\" content=\"Vendredi dernier avait lieu le forum IREP d\u00e9di\u00e9 \u00e0 la prise en compte des enjeux de long terme dans les m\u00e9tiers de la communication. A cette occasion, Katrine Vincent, Directrice Etudes Data Mining et Planning Strat\u00e9gique chez Isoskele a pr\u00e9sent\u00e9 l&#039;\u00e9tude &quot; durabilit\u00e9&quot; r\u00e9alis\u00e9e depuis plusieurs ann\u00e9es en collaboration avec iligo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | Isoskele pr\u00e9sente l&#039;\u00e9tude durabilit\u00e9 au forum IREP &quot;le long terme, une priorit\u00e9&quot; ?\" \/>\n<meta property=\"og:description\" content=\"Vendredi dernier avait lieu le forum IREP d\u00e9di\u00e9 \u00e0 la prise en compte des enjeux de long terme dans les m\u00e9tiers de la communication. A cette occasion, Katrine Vincent, Directrice Etudes Data Mining et Planning Strat\u00e9gique chez Isoskele a pr\u00e9sent\u00e9 l&#039;\u00e9tude &quot; durabilit\u00e9&quot; r\u00e9alis\u00e9e depuis plusieurs ann\u00e9es en collaboration avec iligo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-29T16:19:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:55:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2021\/11\/Communication-IREP-Durabilite-1100-x-728.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"Isoskele pr\u00e9sente l&rsquo;\u00e9tude durabilit\u00e9 au forum IREP \u00ab\u00a0le long terme, une priorit\u00e9\u00a0\u00bb ?\",\"datePublished\":\"2021-11-29T16:19:01+00:00\",\"dateModified\":\"2026-10-21T09:55:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/\"},\"wordCount\":117,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Communication-IREP-Durabilite-1100-x-728.png\",\"articleSection\":[\"Actualit\u00e9s\",\"\u00c9tudes\",\"Events\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/\",\"name\":\"iligo - Research Agency | Isoskele pr\u00e9sente l'\u00e9tude durabilit\u00e9 au forum IREP \\\"le long terme, une priorit\u00e9\\\" ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/isoskele-presente-letude-durabilite-au-forum-irep-le-long-terme-une-priorite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Communication-IREP-Durabilite-1100-x-728.png\",\"datePublished\":\"2021-11-29T16:19:01+00:00\",\"dateModified\":\"2026-10-21T09:55:45+00:00\",\"description\":\"Vendredi dernier avait lieu le forum IREP d\u00e9di\u00e9 \u00e0 la prise en compte des enjeux de long terme dans les m\u00e9tiers de la communication. 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