{"id":56375,"date":"2022-01-07T11:15:41","date_gmt":"2022-01-07T10:15:41","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=56375"},"modified":"2026-10-21T11:55:43","modified_gmt":"2026-10-21T09:55:43","slug":"olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/","title":{"rendered":"Olivier Goulet discusses measuring the effectiveness of responsible communications in Influencia"},"content":{"rendered":"<p><strong>Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Quelques extraits&nbsp;:<\/p>\n<h4>Au sujet de la suite d\u2019\u00e9tudes Drive to Responsibility<\/h4>\n<blockquote><p>\u00ab M\u00eame si le secteur de la RSE se d\u00e9veloppe \u00e9norm\u00e9ment, il manque un peu de rationnel. Parfois, la communication est mise en premier avant m\u00eame de faire des choses concr\u00e8tes. Nous avons essay\u00e9 de remettre l\u2019\u00e9glise au milieu du village en b\u00e2tissant un protocole qui va de la r\u00e9flexion sur les valeurs de la marque, de l\u2019entreprise, de l\u2019institution, aux points de contact \u00e0 investir, en passant par les messages \u00e0 adresser et jusqu\u2019\u00e0 la mesure ensuite des effets des actions. \u00bb<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4>De l\u2019importance d\u2019ancrer les communications responsables dans le temps long<\/h4>\n<blockquote><p>\u00ab&nbsp;Les valeurs RSE sont aussi pour les marques l\u2019occasion de retrouver du temps un peu plus long. On ne construit pas un positionnement de ce type en quelques semaines, ni quelques mois. Il faut de la pers\u00e9v\u00e9rance, et prendre le temps de mesurer intelligemment les \u00e9volutions. C\u2019est notre ambition.&nbsp;\u00bb<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><strong>Un entretien complet \u00e0 retrouver <a href=\"https:\/\/www.influencia.net\/olivier-goulet-iligo-faire-des-sondages-qualitatifs-est-pour-ainsi-dire-un-acte-politique\/\">here<\/a><\/strong><\/p>\n<p><strong>Plus de d\u00e9tails sur la suite d&rsquo;\u00e9tudes Drive to Responsibility <a href=\"https:\/\/www.iligo.fr\/en\/avec-drive-to-responsibility-optimiser-ses-actions-de-communication-rse\/\">here<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.<\/p>","protected":false},"author":2,"featured_media":56383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400],"tags":[2556,2554],"class_list":["post-56375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo","tag-communications-responsables","tag-drive-to-responsibility"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia | iligo - Research Agency\" \/>\n<meta property=\"og:description\" content=\"Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-07T10:15:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:55:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/01\/Communication-entretien-OG-Influencia-min-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"@iligo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"@iligo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/\"},\"author\":{\"name\":\"@iligo\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\"},\"headline\":\"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia\",\"datePublished\":\"2022-01-07T10:15:41+00:00\",\"dateModified\":\"2026-10-21T09:55:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Communication-entretien-OG-Influencia-min-1.png\",\"keywords\":[\"Communications responsables\",\"Drive to Responsibility\"],\"articleSection\":[\"Actualit\u00e9s\",\"iligo\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/\",\"name\":\"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia | iligo - Research Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Communication-entretien-OG-Influencia-min-1.png\",\"datePublished\":\"2022-01-07T10:15:41+00:00\",\"dateModified\":\"2026-10-21T09:55:43+00:00\",\"description\":\"Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Communication-entretien-OG-Influencia-min-1.png\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Communication-entretien-OG-Influencia-min-1.png\",\"width\":1100,\"height\":728,\"caption\":\"Communication entretien OG Influencia min 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/15710ad6e15f8bbfa558e3495d48625f\",\"name\":\"@iligo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g\",\"caption\":\"@iligo\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/iligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia | iligo - Research Agency","description":"Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/","og_locale":"en_GB","og_type":"article","og_title":"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia | iligo - Research Agency","og_description":"Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.","og_url":"https:\/\/www.iligo.fr\/en\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2022-01-07T10:15:41+00:00","article_modified_time":"2026-10-21T09:55:43+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/01\/Communication-entretien-OG-Influencia-min-1.png","type":"image\/png"}],"author":"@iligo","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"@iligo","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/"},"author":{"name":"@iligo","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f"},"headline":"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia","datePublished":"2022-01-07T10:15:41+00:00","dateModified":"2026-10-21T09:55:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/"},"wordCount":243,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/01\/Communication-entretien-OG-Influencia-min-1.png","keywords":["Communications responsables","Drive to Responsibility"],"articleSection":["Actualit\u00e9s","iligo"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/","url":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/","name":"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia | iligo - Research Agency","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/01\/Communication-entretien-OG-Influencia-min-1.png","datePublished":"2022-01-07T10:15:41+00:00","dateModified":"2026-10-21T09:55:43+00:00","description":"Pr\u00e9sident fondateur d\u2019iligo, Olivier Goulet s\u2019exprime dans Influencia pour exposer sa vision de la communication responsable, suite \u00e0 la r\u00e9compense aux Troph\u00e9e Etudes et Innovation pour la suite d\u2019\u00e9tudes Drive to Responsibility.","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/01\/Communication-entretien-OG-Influencia-min-1.png","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/01\/Communication-entretien-OG-Influencia-min-1.png","width":1100,"height":728,"caption":"Communication entretien OG Influencia min 1"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/olivier-goulet-sexprime-sur-la-mesure-de-lefficacite-des-communications-responsables-dans-influencia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"Olivier Goulet s\u2019exprime sur la mesure de l\u2019efficacit\u00e9 des communications responsables dans Influencia"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Market research and consulting agency","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/15710ad6e15f8bbfa558e3495d48625f","name":"@iligo","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2939571afb5ce007bf0b749fa9db9f78e9f9205de7e6fbb3e8b68473caa13515?s=96&d=mm&r=g","caption":"@iligo"},"url":"https:\/\/www.iligo.fr\/en\/author\/iligo\/"}]}},"views":1444,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/56375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=56375"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/56375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/56383"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=56375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=56375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=56375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}