{"id":56786,"date":"2022-02-02T10:54:44","date_gmt":"2022-02-02T09:54:44","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=56786"},"modified":"2026-10-21T11:55:42","modified_gmt":"2026-10-21T09:55:42","slug":"iligo-devoilera-les-resultats-de-letude-listen-feel-lors-de-levenement-audiomoves-de-nrj-global","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-devoilera-les-resultats-de-letude-listen-feel-lors-de-levenement-audiomoves-de-nrj-global\/","title":{"rendered":"iligo will unveil the results of the Listen &amp; Feel study at NRJ Global&#039;s Audiomoves event"},"content":{"rendered":"<p><strong>Le mardi 15 f\u00e9vrier \u00e0 11h se tiendra l\u2019\u00e9v\u00e8nement Audiomoves sp\u00e9cial \u00ab\u00a0Cr\u00e9ativit\u00e9\u00a0\u00bb organis\u00e9 par NRJ Global. Artistes, cr\u00e9atifs, annonceurs\u2026 les diff\u00e9rents intervenants \u00e9changeront autour des best cases de cr\u00e9ativit\u00e9 dans des spots radiophoniques. A cette occasion, iligo d\u00e9voilera les r\u00e9sultats de l\u2019\u00e9tude Listen &amp; Feel sur les ressorts cr\u00e9atifs et \u00e9motionnels du format audio.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Depuis quelques ann\u00e9es, les usages audios progressent. Alors que l\u2019audio offre de nombreuses opportunit\u00e9s cr\u00e9atives, proposant notamment une diversit\u00e9 de formats, la cr\u00e9ativit\u00e9 inspire moins les annonceurs. La conviction de NRJ Global est que la cr\u00e9ativit\u00e9 est gage d\u2019efficacit\u00e9 gr\u00e2ce \u00e0 la g\u00e9n\u00e9ration d\u2019\u00e9motions.<\/p>\n<p>&nbsp;<\/p>\n<p>Alors, comment la cr\u00e9ativit\u00e9 am\u00e9liore-t \u2019elle l\u2019efficacit\u00e9 publicitaire des spots radio\u00a0? Et comment les \u00e9motions y contribuent-elles ? Pour r\u00e9pondre \u00e0 ces probl\u00e9matiques, iligo a demand\u00e9 \u00e0 des Fran\u00e7ais \u00e9quip\u00e9s de bracelet \u00e9lectrodermaux d\u2019\u00e9couter des spots radio, et a men\u00e9 en parall\u00e8le des interrogations quantitatives.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Rendez-vous le mardi 15 f\u00e9vrier \u00e0 11h pour d\u00e9couvrir les r\u00e9sultats\u00a0!<\/strong><\/h4>\n<p>Int\u00e9ress\u00e9(e) par l\u2019\u00e9v\u00e8nement ? N\u2019h\u00e9sitez pas \u00e0 vous inscrire <a href=\"https:\/\/www.linkedin.com\/events\/audiomoves-ditioncr-ativit6891319720109563904\/\">here<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On Tuesday, February 15th at 11am, the Audiomoves special &quot;Creativity&quot; event, organized by NRJ Global, will take place.<\/p>","protected":false},"author":2,"featured_media":56787,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[430,520,355],"class_list":["post-56786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo","tag-communication","tag-creativite","tag-emotions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo d\u00e9voilera les r\u00e9sultats de l\u2019\u00e9tude Listen &amp; Feel lors de l\u2019\u00e9v\u00e8nement Audiomoves de NRJ Global | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Le mardi 15 f\u00e9vrier \u00e0 11h se tiendra l\u2019\u00e9v\u00e8nement Audiomoves sp\u00e9cial \u00ab\u00a0Cr\u00e9ativit\u00e9\u00a0\u00bb organis\u00e9 par NRJ Global\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-devoilera-les-resultats-de-letude-listen-feel-lors-de-levenement-audiomoves-de-nrj-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo d\u00e9voilera les r\u00e9sultats de l\u2019\u00e9tude Listen &amp; 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