{"id":56976,"date":"2022-02-14T09:55:24","date_gmt":"2022-02-14T08:55:24","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=56976"},"modified":"2022-02-14T09:55:24","modified_gmt":"2022-02-14T08:55:24","slug":"pour-la-saint-valentin-2022-des-achats-qui-hybrident-les-canaux-physiques-et-online","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/pour-la-saint-valentin-2022-des-achats-qui-hybrident-les-canaux-physiques-et-online\/","title":{"rendered":"Pour la Saint-Valentin 2022, des achats qui hybrident les canaux physiques et online"},"content":{"rendered":"<p><strong>Les Fran\u00e7ais et l\u2019amour\u2026 une grande histoire. En d\u00e9cembre 2021, iligo et Clear Chanel ont sond\u00e9 1 000 urbains sur leurs intentions d\u2019achats pour la Saint-Valentin. Les r\u00e9sultats s\u2019inscrivent dans une tendance renforc\u00e9e par la crise sanitaire : le mix des canaux physiques et digitaux dans le processus d\u2019achat.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>En effet, 86% des Fran\u00e7ais urbains avaient d\u00e9clar\u00e9 vouloir acheter \u00e0 la fois en physique et sur internet\u00a0! Les 14% restant avaient d\u00e9clar\u00e9 souhaiter acheter en ligne uniquement.<\/p>\n<p>&nbsp;<\/p>\n<p>Les centres commerciaux occupent une place de choix dans ces achats, puisque 57% des Fran\u00e7ais urbains d\u00e9claraient compter les privil\u00e9gier, au coude \u00e0 coude avec internet.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour cette f\u00eate romantique, les amoureux prennent soin de la beaut\u00e9 de leur bienaim\u00e9(e). Les Fran\u00e7ais urbains nous ont confi\u00e9 vouloir offrir en priorit\u00e9 des produits de beaut\u00e9 et des soins, suivis des bijoux et des articles de mode.\u00a0 Plus du tiers avait un budget de plus de 100\u20ac.<\/p>\n<p>&nbsp;<\/p>\n<p>En pr\u00e9vision de la Saint Valentin de l\u2019an prochain &#8211; et des autres f\u00eates c\u00e9l\u00e9br\u00e9es tout au long de l\u2019ann\u00e9e -, il est fort \u00e0 parier que l\u2019hybridation des achats physiques\/online perdurera.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrez le communiqu\u00e9 de presse de Clear Chanel France <a href=\"https:\/\/www.clearchannel.fr\/communique-de-presse\/saint-valentin-2022-une-edition-qui-profitera-autant-aux-centres-commerciaux-qu-aux-ventes-en-ligne\">ici<\/a>, et l\u2019article publi\u00e9 dans Offre M\u00e9dia <a href=\"https:\/\/www.offremedia.com\/saint-valentin-les-centres-commerciaux-et-le-digital-en-1ere-ligne-pour-les-urbains-dapres-une-etude\">ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Les Fran\u00e7ais et l\u2019amour\u2026 une grande histoire. En d\u00e9cembre 2021, iligo et Clear Chanel ont sond\u00e9 1 000 urbains sur leurs intentions d\u2019achats pour la Saint-Valentin.<\/p>","protected":false},"author":2,"featured_media":56977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-56976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Pour la Saint-Valentin 2022, des achats qui hybrident les canaux physiques et online<\/title>\n<meta name=\"description\" content=\"Les Fran\u00e7ais et l\u2019amour\u2026 une grande histoire. 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