{"id":57376,"date":"2022-03-14T15:27:15","date_gmt":"2022-03-14T14:27:15","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=57376"},"modified":"2026-10-21T11:55:37","modified_gmt":"2026-10-21T09:55:37","slug":"gpce-le-public-choisit-la-solidarite","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/gpce-le-public-choisit-la-solidarite\/","title":{"rendered":"Grand Prix de la Communication Ext\u00e9rieure : le public choisit la solidarit\u00e9"},"content":{"rendered":"<p><strong>Apr\u00e8s 2 ans d\u2019absence, le Grand Prix de la Communication Ext\u00e9rieure a fait son grand retour pour la 47<sup>\u00e8me<\/sup> \u00e9dition. Du 10 au 12 mars 2022, \u00e0 Rotterdam, le jury a r\u00e9compens\u00e9 les meilleures campagnes d\u2019affichage des ann\u00e9es 2020 et 2021. Iligo a sond\u00e9 son panel propri\u00e9taire pour d\u00e9cerner le Grand Prix du Public. 683 r\u00e9pondants, repr\u00e9sentatifs selon l&rsquo;\u00e2ge, le sexe, la CSP et la r\u00e9gion d&rsquo;habitation ont r\u00e9pondu pr\u00e9sent.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Pour la troisi\u00e8me \u00e9dition cons\u00e9cutive, les Fran\u00e7ais ont choisi la solidarit\u00e9. Ils ont r\u00e9compens\u00e9 la campagne DOOH \u00ab\u00a0Seul Ensemble\u00a0\u00bb de la Fondation Abb\u00e9 Pierre, r\u00e9alis\u00e9e par l\u2019agence Altman + Parceau.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/686890298?h=53e8483d63\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Sans injonction ni culpabilisation, la campagne montre l\u2019importance des dons. Seul, on peut aider une personne sans-abri \u00e0 son niveau. Ensemble, cette personne ne dort plus dans la rue\u00a0gr\u00e2ce \u00e0 l\u2019action collective : elle est sauv\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>Ce troisi\u00e8me Prix du Public cons\u00e9cutif pour la Fondation Abb\u00e9 Pierre souligne l\u2019importance accord\u00e9e par les non-professionnels de la communication \u00e0 la fonction soci\u00e9tale de l\u2019affichage ext\u00e9rieur \u2013 et de la communication en g\u00e9n\u00e9ral. Une communication ext\u00e9rieure est d\u2019autant plus appr\u00e9ci\u00e9e qu\u2019elle contribue \u00e0 \u00ab bonifier \u00bb la soci\u00e9t\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez le palmar\u00e8s complet <a href=\"https:\/\/www.offremedia.com\/grand-prix-de-la-communication-exterieure-2022-pour-le-parcours-dorelsan-programme-de-prime-video\">ici<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Iligo a sond\u00e9 son panel propri\u00e9taire pour d\u00e9cerner le Grand Prix du Public<\/p>","protected":false},"author":2,"featured_media":57377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[202,449],"class_list":["post-57376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo","tag-affichage","tag-gpce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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