{"id":57591,"date":"2022-04-01T12:01:27","date_gmt":"2022-04-01T10:01:27","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=57591"},"modified":"2026-10-21T11:55:37","modified_gmt":"2026-10-21T09:55:37","slug":"seconde-main-des-motivations-plus-economiques-quecologiques","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/seconde-main-des-motivations-plus-economiques-quecologiques\/","title":{"rendered":"Second-hand: more economic than ecological motivations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>La seconde main, pratique ancienne, a tout pour revenir dans l\u2019air du temps. Economie circulaire, gains de pouvoir d\u2019achat, espace int\u00e9rieur retrouv\u00e9 ; \u00e0 priori, les avantages sont pl\u00e9thores. Si les discours sur la RSE et l\u2019\u00e9conomie circulaire ont le vent en poupe, quelle est aujourd\u2019hui la pratique r\u00e9elle de la seconde main chez les Fran\u00e7ais ? Quels sont leurs motivations ? Comment ont-ils \u00e9volu\u00e9 en 1 an ? Dans le cadre du cycle d&rsquo;\u00e9tudes Regards sur le Consommateur Contemporain, nous avons interrog\u00e9 2 245 Fran\u00e7ais r\u00e9partis en 2 vagues, en 2021 et en 2022, sur leurs pratiques et leurs motivations.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>76% des Fran\u00e7ais ach\u00e8tent ou vendent des produits de seconde main<\/strong><\/h4>\n<p>Chiner sur internet, aller \u00e0 une brocante ou \u00e0 un vide grenier\u2026 la seconde main est aujourd\u2019hui une pratique r\u00e9pandue parmi les Fran\u00e7ais, \u00e0 hauteur de 76% (-2 pts vs 2021). Ils sont m\u00eame 56% (-2 pts) \u00e0 la fois \u00e0 vendre et \u00e0 acheter.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Des motivations d\u2019abord \u00e9conomiques et pratiques, puis \u00e9cologiques<\/strong><\/h4>\n<p>Les acheteurs et les vendeurs s\u2019int\u00e9ressent en premier lieu aux int\u00e9r\u00eats \u00e9conomique de cette pratique. Aussi bien parmi les acheteurs que parmi les vendeurs de produits de seconde main, cette motivation arrive en premi\u00e8re position. Il s\u2019agit de gains d\u2019argent pour les vendeurs (79%, +12 pts) et de consommation maline pour les acheteurs (85%, &#8211; 5 pts), par exemple l\u2019achat de v\u00eatements de luxe vintage \u00e0 prix cass\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>La seconde motivation des vendeurs est d\u2019ordre pratique. Pour 76% (-6 pts) d\u2019entre eux, il vaut mieux vendre que jeter. Ce qui s\u2019accompagne parfois d\u2019une envie de d\u00e9stocker pour retrouver de l\u2019espace.<\/p>\n<p>&nbsp;<\/p>\n<p>Les acheteurs font ensuite attention au recyclage, \u00e0 l\u2019\u00e9conomie circulaire, etc. 59% (-5 pts) d\u2019entre eux sont motiv\u00e9s par les aspects \u00e9cologiques. La proportion est \u00e9quivalente chez les acheteurs.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans un contexte d\u2019inflation et de tension sur les prix de l\u2019\u00e9nergie, les motivations pour les achats et la vente de produits de seconde main sont globalement en baisse. A l\u2019exception des vendeurs, port\u00e9s par une forte dynamique en faveur du pouvoir d\u2019achat (+12 points vs 2021).<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Les produits de seconde main les plus achet\u00e9s\u00a0: les v\u00eatements, les biens culturels, le mobilier<\/strong><\/h4>\n<p>Des motivations bien repr\u00e9sent\u00e9es par l\u2019objet le plus achet\u00e9, symbole de la soci\u00e9t\u00e9 de consommation. Ce sont les v\u00eatements, que se procurent 73% des acheteurs, en progression de 3 points vs 2021. Soit des produits que l\u2019on change r\u00e9guli\u00e8rement pour rester \u00e0 la page et qui remplissent les armoires des Fran\u00e7ais.<\/p>\n<p>&nbsp;<\/p>\n<p>Livres, jeux vid\u00e9o \u00e0 prix cass\u00e9, produits rares\u2026 les biens culturels de seconde main sont davantage des achats d\u2019opportunit\u00e9. 61% (=) des acheteurs en ont achet\u00e9, en deuxi\u00e8me position.<\/p>\n<p>&nbsp;<\/p>\n<p>Viennent ensuite les meubles, que se sont procur\u00e9s 52% (-2 pts) des acheteurs. Les scores \u00e9lev\u00e9s, pour des biens qui sont achet\u00e9s et vendus occasionnellement, en font des produits propices \u00e0 la seconde main.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Internet, un canal aujourd\u2019hui indispensable<\/strong><\/h4>\n<p>Les v\u00eatements et les meubles sont des biens qu\u2019il est ais\u00e9 d\u2019acheter sur internet. Quand on leur demande ce que leur \u00e9voque la seconde main, de tr\u00e8s nombreux r\u00e9pondants \u00e9voquent spontan\u00e9ment Le Bon Coin ou Vinted, qui se sont impos\u00e9s comme des indispensables. En effet, internet est aujourd\u2019hui un canal incontournable pour les \u00e9changes de produits d\u2019occasion. 88% (+2 pts) des acheteurs y ont fait leurs achats, loin devant les march\u00e9s, soit les brocantes, les vide-greniers etc. (58%, -2 pts) et les magasins sp\u00e9cialis\u00e9s (31%, -1 pt).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Plus que jamais, internet appara\u00eet comme un facilitateur pour mettre en relation les individus et \u00e9changer des produits de seconde main. Dans le flot des discours business pro-environnement, il est ais\u00e9 de penser que la tendance va s\u2019\u00e9tendre. Qu\u2019en sera-t-il r\u00e9ellement\u00a0?<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Methodology<\/strong><\/p>\n<p>Enqu\u00eate en ligne aupr\u00e8s de Fran\u00e7ais 18 \u00e0 69 ans repr\u00e9sentatifs de la population Fran\u00e7aise\u00a0:<\/p>\n<ul>\n<li>Vague 1\u00a0: 1\u00a0402 r\u00e9pondants du 14 au 21 juin 2021<\/li>\n<li>Vague 2\u00a0: 843 r\u00e9pondants du 21 f\u00e9vrier au 1er mars 2022<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Si les discours sur la RSE et l\u2019\u00e9conomie circulaire ont le vent en poupe, quelle est la pratique r\u00e9elle de la seconde main\u00a0?<\/p>","protected":false},"author":2,"featured_media":57592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[288],"class_list":["post-57591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","tag-comportement-consommation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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