{"id":58821,"date":"2022-06-01T12:50:02","date_gmt":"2022-06-01T10:50:02","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=58821"},"modified":"2026-10-21T11:55:29","modified_gmt":"2026-10-21T09:55:29","slug":"recrutement-charge-webmarketing-developpement-panel-e-3","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/recrutement-charge-webmarketing-developpement-panel-e-3\/","title":{"rendered":"Recruitment: Web Marketing\/Panel Development Manager"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><\/h3>\n<p>Au sein d\u2019iligo, research agency bas\u00e9e \u00e0 Paris (vers Op\u00e9ra), vous serez charg\u00e9.e de la strat\u00e9gie et de la mise en place des actions op\u00e9rationnelles du panel consommateur de l\u2019agence.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous participerez au d\u00e9ploiement et \u00e0 l\u2019optimisation des campagnes de recrutement des pan\u00e9listes, \u00e0 l\u2019animation du panel, adapterez les outils de suivi. En compl\u00e9ment, vous serez amen\u00e9.e \u00e0 travailler avec les \u00e9quipes sur des \u00e9tudes consommateurs.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>iligo, research agency<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>iligo est une agence d&rsquo;\u00e9tude d\u00e9di\u00e9e \u00e0 la compr\u00e9hension des comportements de consommation et \u00e0 la mesure des leviers marketing. Cr\u00e9e en 2010, iligo est un des instituts les plus prim\u00e9s pour ses \u00e9tudes et son innovation (Syntec\/Troph\u00e9es Etudes &amp; innovation 2016-2022), fait partie des 500 entreprises les plus dynamiques de la french tech et dispose d\u2019une charte RSE.<\/p>\n<p>&nbsp;<\/p>\n<p>Ses clients sont des marques, agences ou institutions. Parmi elles : Google, Microsoft, Twitter, TF1, France T\u00e9l\u00e9visions, Luko, Allianz, La Poste, Engie, C\u00e9lio, Lapeyre, Renault, Danone, Nespresso, Materne, Publicis\u2026<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>Vos principales missions<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>D\u00e9finition de la strat\u00e9gie de d\u00e9veloppement du panel : <\/strong><\/li>\n<\/ul>\n<p>Identification des objectifs en collaboration avec les \u00e9quipes et la direction<\/p>\n<p>Mise en place d\u2019un plan d\u2019action m\u00e9dia similaire \u00e0 une campagne media digitale<\/p>\n<p>Relations commerciales avec les partenaires<\/p>\n<p>Identification et tests de nouvelles sources (m\u00e9dias\/fournisseurs)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Gestion du recrutement du panel<\/strong><\/li>\n<\/ul>\n<p>Planification\/pr\u00e9paration\/r\u00e9alisation des campagnes de recrutement<\/p>\n<p>Suivi Budg\u00e9taire (CPI, CPL\u2026)<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Analyse de la performance des actions men\u00e9es<\/strong><\/li>\n<\/ul>\n<p>Mesure de l\u2019efficacit\u00e9 des campagnes et suivi des performances\/de la bonne repr\u00e9sentativit\u00e9 du panel<\/p>\n<p>Mise en \u0153uvre de plans d\u2019am\u00e9lioration en continu des performances et des taux d\u2019activit\u00e9 des pan\u00e9listes<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Reporting aupr\u00e8s des \u00e9quipes<\/strong><\/li>\n<\/ul>\n<p>Mise \u00e0 jour des informations\u00a0: r\u00e9daction de rapports et suivi des campagnes<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Community management \/ Webmastering<\/strong><\/li>\n<\/ul>\n<p>Animation du panel<\/p>\n<p>Conception avec une agence digitale de pages web, emailings, vid\u00e9os\u2026<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>En compl\u00e9ment, participation aux \u00e9tudes consommateur de l\u2019agence (Scripting, traitements statistiques, analyse\u2026) \u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>Profil recherch\u00e9 :\u00a0Vous\u2026<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Vous \u00eates une personne <strong>curieuse, autonome, dynamique, polyvalente<\/strong> avec un <strong>esprit logique<\/strong>, issu.e d\u2019une formation <strong>minimum Bac+2<\/strong> en <strong>statistique\/marketing\/commerce<\/strong>. Une pr\u00e9c\u00e9dente exp\u00e9rience en gestion de panel ou web marketing est un plus.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous disposez imp\u00e9rativement d\u2019une <strong>culture digitale<\/strong>, un go\u00fbt prononc\u00e9 pour la mise en place d\u2019actions de lead generation et la volont\u00e9 de valoriser les communaut\u00e9s \/ les individus.<\/p>\n<p>&nbsp;<\/p>\n<p>Vous ma\u00eetrisez les<strong> outils du marketing digital<\/strong> et la <strong>suite office<\/strong> (notamment Excel). Une connaissance de la solution Are You Net ou d\u2019outils de traitements statistiques sont des plus.<\/p>\n<p>&nbsp;<\/p>\n<p>Alors&#8230; rencontrons-nous !<\/p>\n<p>&nbsp;<\/p>\n<p>CDI &#8211; R\u00e9mun\u00e9ration selon exp\u00e9rience<br \/>\nBas\u00e9 \u00e0 Paris (75001) \u2013 T\u00e9l\u00e9travail partiel si souhait\u00e9<\/p>\n<p>Pour toute information : <a href=\"mailto:recrutement@iligo.fr\">recrutement@iligo.fr<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/06\/220602-Poste-Charge.e-de-webmarketing-developpement-panel.pdf\" target=\"_blank\" style=\"font-weight: 100\" class=\"edgtf-btn edgtf-btn-medium edgtf-btn-solid\"  >\n    <span class=\"edgtf-btn-text\">T\u00c9L\u00c9CHARGER L&#039;OFFRE EN PDF<\/span>\n    <\/a><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<a class=\"\" data-lightbox=\"lightbox[rel-58821-2771318760]\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/DSC09117-1024x681.jpg\" target=\"_self\" class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/DSC09117-1024x681.jpg\" class=\"vc_single_image-img attachment-large\" alt=\"DSC09117\" title=\"DSC09117\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/DSC09117-1024x681.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/DSC09117-300x200.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/DSC09117-768x511.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2017\/11\/DSC09117-700x466.jpg 700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>iligo recherche un.e charg\u00e9.e de webmarketing \/ d\u00e9veloppement panel  charg\u00e9.e de la strat\u00e9gie et de la mise en place des actions op\u00e9rationnelles du panel consommateur de l\u2019agence.<\/p>","protected":false},"author":6,"featured_media":58822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2516],"tags":[512,1310,235,1312,2777],"class_list":["post-58821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recrutement","tag-emploi","tag-offre-de-poste","tag-panel","tag-recrutement","tag-webmarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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