{"id":60852,"date":"2022-08-29T18:33:51","date_gmt":"2022-08-29T16:33:51","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=60852"},"modified":"2026-10-21T11:55:22","modified_gmt":"2026-10-21T09:55:22","slug":"fast-tv-mode-visionnage-bien-accueilli-francais-2","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/fast-tv-mode-visionnage-bien-accueilli-francais-2\/","title":{"rendered":"La FAST TV : un mode de visionnage bien accueilli par les Fran\u00e7ais"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>La FAST TV (Free Ad Supported Television) correspond \u00e0 des plateformes qui proposent gratuitement, contre la pr\u00e9sence de publicit\u00e9s, des cha\u00eenes th\u00e9matis\u00e9es en ligne, par exemple sur Friends ou les Simpson\u2026. Ce service de vid\u00e9os en ligne est en plein d\u00e9veloppement, renforc\u00e9 par l\u2019essor des TV connect\u00e9es. Selon Amagi, la nombre d&rsquo;heures vues en FAST TV dans le monde a augment\u00e9 de 103% de d\u00e9cembre 2020 \u00e0 d\u00e9cembre 2021. Les principaux acteurs en France sont Rakuten TV, qui propose par exemple une cha\u00eene sur les films d\u2019action, Molotov TV avec ses cha\u00eenes Mango ou encore Pluto TV avec des cha\u00eenes sur MacGyver ou sur les films thrillers. Alors, que pensent les Fran\u00e7ais de la Fast TV ? Dans le cadre du cycle d\u2019\u00e9tudes Regards sur le Consommateur Contemporain, nous avons interrog\u00e9 les Fran\u00e7ais sur la Fast TV.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>71% des Fran\u00e7ais appr\u00e9cient le concept de la FAST TV<\/strong><\/h4>\n<p>Plus de 7 Fran\u00e7ais sur 10 appr\u00e9cient le concept de la FAST TV. Par ailleurs, bien que les plus jeunes soient moins tourn\u00e9s vers la t\u00e9l\u00e9vision, ce sont pourtant eux qui seraient davantage sensibles \u00e0 la Fast TV (80% pour les 18-34 ans et 81% pour les 35-49 ans) vs. les 50-69 ans (56%).<\/p>\n<p>&nbsp;<\/p>\n<p>De m\u00eame, pr\u00e8s des trois quarts des Fran\u00e7ais trouvent qu\u2019il s\u2019agit d\u2019une bonne id\u00e9e. L\u00e0 aussi, l\u2019opinion diverge en fonction de la tranche d\u2019\u00e2ge (82% chez les 18-34 ans vs. 64% chez les 50-69 ans). S\u2019ils approuvent le concept, les 50-69 ans, plus habitu\u00e9s \u00e0 la TV, sont moins enclins \u00e0 percevoir son utilit\u00e9.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Une image innovante, pertinente et originale<\/strong><\/h4>\n<p>Pour les Fran\u00e7ais, cette nouvelle mani\u00e8re de regarder la t\u00e9l\u00e9vision se pr\u00e9sente comme innovante pour 78% d\u2019entre eux mais aussi pertinente (77%) et originale (76%). D\u2019ailleurs, pour 6 personnes sur 10, il s\u2019agirait d\u2019un moyen de d\u00e9couvrir des contenus qu\u2019elles n\u2019auraient pas d\u00e9couvert autrement.<\/p>\n<p>&nbsp;<\/p>\n<p>Non loin derri\u00e8re, 59% des Fran\u00e7ais estiment que la FAST TV leur permettrait d\u2019\u00e9conomiser du temps quant au choix des contenus. Un point important lorsque nous voyons le temps que nous pouvons prendre \u00e0 choisir un film ou une s\u00e9rie \u00e0 regarder. Enfin, le service correspondrait aux attentes de 56% de la population.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Une meilleure image aupr\u00e8s des 18-49 ans, plus susceptibles d\u2019utiliser la FAST TV<\/strong><\/h4>\n<p>Ce mode de communication entre particuli\u00e8rement en r\u00e9sonnance avec les tranches de la population les plus habitu\u00e9es \u00e0 utiliser les outils num\u00e9riques au quotidien, \u00e0 savoir les 18-49 ans. Ils sont respectivement 83% (18-34 ans) et 84% (35-49 ans) \u00e0 le trouver pertinent vs 66% pour les 50-69 ans. La FAST TV correspond par ailleurs aux attentes de 65% des 18-34 ans et de 62% des 35-49 ans (vs 43% des 50-69 ans).<\/p>\n<p>&nbsp;<\/p>\n<p>Les 18-49 ans per\u00e7oivent notamment deux avantages. Ils reconnaissent davantage l\u2019int\u00e9r\u00eat de la d\u00e9couverte de contenus.\u00a0 68% des 18-34 ans et 67% des 35-49 ans le pensent contre 48% des 50-69 ans. Au m\u00eame niveau, 67% des 18-34 ans et des 35-49 ans (contre 46% des 50-69 ans) louent le temps \u00e9conomis\u00e9 \u00e0 chercher des contenus \u00e0 regarder.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019autre atout de la FAST TV est de proposer des contenus gratuits dans un contexte d\u2019inflation et de baisse de pouvoir d\u2019achat. D\u2019ailleurs, depuis l\u2019essor de cette nouvelle mani\u00e8re de consommer de la vid\u00e9o en ligne, des plateformes de SVOD ont annonc\u00e9 qu\u2019elles allaient int\u00e9grer de la publicit\u00e9 pour faire baisser le prix de l\u2019abonnement. Comment les Fran\u00e7ais per\u00e7oivent-ils cette nouvelle formule\u00a0?\u00a0 R\u00e9ponses dans le prochain volet du cycle d\u2019\u00e9tudes Regard sur le consommateur contemporain.<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez l&rsquo;article de CBNews <a href=\"https:\/\/www.cbnews.fr\/etudes\/image-fast-tv-seduit-francais-70964\">here<\/a><\/p>\n<p>Retroucez l&rsquo;article d&rsquo;Offre Media <a href=\"https:\/\/www.offremedia.com\/71-des-francais-apprecient-le-concept-de-la-fast-tv\">here<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre du cycle d\u2019\u00e9tudes Regards sur le Consommateur Contemporain, iligo a interrog\u00e9 les Fran\u00e7ais sur la FAST TV<\/p>","protected":false},"author":6,"featured_media":60874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[292,333,2878],"class_list":["post-60852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","tag-innovation","tag-tv","tag-vod"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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