{"id":61612,"date":"2022-09-27T11:09:13","date_gmt":"2022-09-27T09:09:13","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=61612"},"modified":"2026-10-21T11:55:19","modified_gmt":"2026-10-21T09:55:19","slug":"des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/","title":{"rendered":"Podcast listeners who are eclectic in their choices and tolerant of advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<ul>\n<li><em>L\u2019actualit\u00e9\u00a0: premier th\u00e8me \u00e9cout\u00e9, par 40% des auditeurs<\/em><\/li>\n<li><em>Une fr\u00e9quence d\u2019\u00e9coute mod\u00e9r\u00e9e\u00a0: 31% en \u00e9coutent tous les jours ou presque <\/em><\/li>\n<li><em>Une publicit\u00e9 accept\u00e9e\u00a0: 77% des auditeurs consid\u00e8rent la publicit\u00e9 acceptable pour pouvoir \u00e9couter leur contenu gratuitement<\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Depuis quelques ann\u00e9es, l\u2019audio est en pleine effervescence. L\u2019une des derni\u00e8res tendances en date concerne les podcasts. Il en existe pl\u00e9thore, et pour tous les go\u00fbts\u00a0: de la philosophie \u00e0 la politique, en passant par la musique, les sciences, et bien d\u2019autres. C\u2019est aussi l\u2019occasion de communiquer sur des marques, biens et services via la publicit\u00e9 audio. Que pensent les Fran\u00e7ais des podcasts\u00a0? Quels sont leurs usages des podcasts\u00a0? Quelle est la place de la publicit\u00e9 ? Dans le cadre du cycle d\u2019\u00e9tudes Regards sur le Consommateur Contemporain, iligo a interrog\u00e9 les Fran\u00e7ais sur ce sujet.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Des avantages multiples per\u00e7us dans l\u2019\u00e9coute de podcasts<\/strong><\/h4>\n<p>Quels sont les avantages du format audio par rapport \u00e0 l\u2019audiovisuel\u00a0? Bien que chaque format ait ses propres forces, les auditeurs de podcasts sont quasi unanimes \u00e0 percevoir des avantages cons\u00e9quents du format audio par rapport \u00e0 l\u2019audiovisuel, ce qui peut en expliquer la popularit\u00e9. Pr\u00e8s de 9 auditeurs sur 10 estiment que l\u2019audio, en particulier le podcast, leur permet d\u2019effectuer plusieurs t\u00e2ches en m\u00eame temps (91%), d\u2019avoir une \u00e9coute plus attentive (89%), et de d\u00e9velopper leur imagination et leur cr\u00e9ativit\u00e9 (88%).<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"1160\" height=\"375\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcats-avantages-ecoute.png\" class=\"vc_single_image-img attachment-full\" alt=\"Com Podcats avantages ecoute\" title=\"Com Podcats avantages ecoute\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcats-avantages-ecoute.png 1160w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcats-avantages-ecoute-300x97.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcats-avantages-ecoute-1024x331.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcats-avantages-ecoute-768x248.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcats-avantages-ecoute-700x226.png 700w\" sizes=\"(max-width: 1160px) 100vw, 1160px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h4><strong>Une fr\u00e9quence d\u2019\u00e9coute encore mod\u00e9r\u00e9e<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Si les avantages per\u00e7us par les auditeurs sont quasi unanimes, la fr\u00e9quence d\u2019\u00e9coute est encore mod\u00e9r\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fr\u00e9quence d\u2019\u00e9coute des auditeurs de podcasts\u00a0: <\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"703\" height=\"489\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcast-frequence-ecoute.png\" class=\"vc_single_image-img attachment-large\" alt=\"Com Podcast frequence ecoute\" title=\"Com Podcast frequence ecoute\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcast-frequence-ecoute.png 703w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcast-frequence-ecoute-300x209.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-Podcast-frequence-ecoute-700x487.png 700w\" sizes=\"(max-width: 703px) 100vw, 703px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Les auditeurs sont partag\u00e9s en trois groupes de taille relativement proches. Le tiers en \u00e9coutent tous les jours ou presque. 29% en \u00e9coutent 1 \u00e0 deux fois par semaine, et 39% en \u00e9coutent moins souvent. Les 18-34 ans et les CSP+ sont plus nombreux \u00e0 en \u00e9couter tous les jours ou presque, alors que les 35-49 ans ont plus tendance \u00e0 consommer des podcasts 1 \u00e0 deux fois par semaine.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Les sites de radio et les plateformes de streaming musical sont privil\u00e9gi\u00e9s par les auditeurs<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Trois sortes d\u2019acteurs composent le\u00a0march\u00e9 de l\u2019\u00e9coute de podcasts. D\u2019abord les radios, qui ont une forte l\u00e9gitimit\u00e9 de par leur m\u00e9tier, \u00e0 savoir cr\u00e9er du contenu audio. Nombre d\u2019entre elles ont \u00e9galement su s\u2019adapter \u00e0 la nouvelle donne num\u00e9rique.<\/p>\n<p>&nbsp;<\/p>\n<p>Ensuite, les plateformes de streaming sont populaires pour \u00e9couter des podcasts. Elles ont l\u2019avantage d\u2019\u00eatre pr\u00e9sentes au quotidien chez les auditeurs de contenus audios \u2013 en premier lieu pour \u00e9couter de la musique. Ils agissent en tant que hubs de contenus audios.<\/p>\n<p>&nbsp;<\/p>\n<p>Enfin, les applications de Podcasts des GAFAM profitent des avantages de leurs entreprises cr\u00e9atrices. Cela peut \u00eatre la force du r\u00e9f\u00e9rencement ou encore la pr\u00e9sence sur les smartphones des individus et la connexion avec les autres appareils de la m\u00eame marque. A noter \u00e9galement, YouTube est un acteur pr\u00e9pond\u00e9rant pour \u00e9couter des podcasts, bien que ce ne soit pas sa vocation.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Des th\u00e8mes d\u2019\u00e9coute tr\u00e8s vari\u00e9s<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>Les th\u00e8mes pr\u00e9f\u00e9r\u00e9s des auditeurs r\u00e9v\u00e8lent un \u00e9clectisme dans le choix des podcasts. Les auditeurs \u00e9coutent en moyenne 4 th\u00e8mes de podcasts diff\u00e9rents, qui peuvent parfois se croiser. Ce sont les podcasts li\u00e9s \u00e0 l\u2019actualit\u00e9 qui sont les plus \u00e9cout\u00e9s, \u00e0 40%. Tr\u00e8s proche, 38% \u00e9coutent des podcasts au sujet de\u2026 musique. A \u00e9galit\u00e9 sur la troisi\u00e8me marche du podium, 26% des auditeurs \u00e9coutent des podcasts humoristiques ou au sujet de faits divers\/crimes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Th\u00e8mes \u00e9cout\u00e9s par les auditeurs de podcast :<\/strong><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center wpb_content_element\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img decoding=\"async\" width=\"858\" height=\"634\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-themes-ecoutes.png\" class=\"vc_single_image-img attachment-full\" alt=\"Com podcast themes ecoutes\" title=\"Com podcast themes ecoutes\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-themes-ecoutes.png 858w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-themes-ecoutes-300x222.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-themes-ecoutes-768x567.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-themes-ecoutes-700x517.png 700w\" sizes=\"(max-width: 858px) 100vw, 858px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>D\u2019autres th\u00e8mes ressortent, comme l\u2019histoire et la mythologie (24%), les loisirs (23%), ainsi que le style de vie et la t\u00e9l\u00e9vision\/le cin\u00e9ma (22% tous les deux).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Presque 1 minute de publicit\u00e9 acceptable par podcast \u00e9cout\u00e9<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>67% des auditeurs de podcasts ont l\u2019habitude d\u2019entendre des publicit\u00e9s lors de leur \u00e9coute. Et lorsque l\u2019on \u00e9voque les possibles raisons de la pr\u00e9sence de ces publicit\u00e9s, 77% d\u2019entre eux trouvent acceptable la publicit\u00e9 pour permettre aux plateformes\/diffuseurs de proposer gratuitement des podcasts. Non loin derri\u00e8re, 74% acceptent la publicit\u00e9 pour permettre aux cr\u00e9ateurs\/producteurs de contenus de se r\u00e9mun\u00e9rer et 70% pour permettre aux plateformes\/diffuseurs de contenus de proposer un prix d&rsquo;abonnement plus bas.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour chacune de ces raisons, le temps de publicit\u00e9 acceptable est entre 53 \u00e0 56 secondes par podcast \u00e9cout\u00e9. Les temps donn\u00e9s les plus \u00e9lev\u00e9s concernent la pr\u00e9sence de publicit\u00e9s contre la gratuit\u00e9 de l\u2019\u00e9coute ou pour la r\u00e9duction du prix\u00a0de l\u2019abonnement ; et les plus faibles pour permettre aux producteurs de contenus et aux plateformes de se r\u00e9mun\u00e9rer.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Le podcast, pouvant \u00eatre \u00e9cout\u00e9 \u00e0 tout instant et en tout lieu, et permettant de faire plusieurs t\u00e2ches en m\u00eame temps tout en stimulant l\u2019imaginaire, est aujourd\u2019hui adopt\u00e9 par les Fran\u00e7ais, en particulier les jeunes. La publicit\u00e9 appara\u00eet d\u2019autant plus acceptable que les raisons de sa pr\u00e9sence sont tangibles\u00a0: permettre d\u2019\u00e9couter gratuitement le contenu, le financer\u2026 C\u2019est donc un territoire d\u2019avenir pour les marques, plus encore si elles sont capables d\u2019utiliser les leviers du format audio pour g\u00e9n\u00e9rer des \u00e9motions (<a href=\"https:\/\/www.iligo.fr\/en\/iligo-met-en-place-une-mesure-passive-des-emotions-generees-par-les-spots-audios-pour-nrj-global\/\">cf. \u00e9tude \u00ab\u00a0Le pouvoir \u00e9motionnel de l\u2019audio\u00a0\u00bb par iligo et NRJ Global<\/a>).<\/p>\n<p>&nbsp;<\/p>\n<p>Retrouvez ici l&rsquo;article dans CBNews <a href=\"https:\/\/www.cbnews.fr\/etudes\/image-temps-publicite-acceptable-est-entre-53-56-secondes-podcast-ecoute-71620\">here<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What do the French think about podcasts? How do they use podcasts? What role does advertising play?<\/p>","protected":false},"author":6,"featured_media":61616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[2667,2916],"class_list":["post-61612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","tag-audio","tag-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9 | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Que pensent les Fran\u00e7ais des podcasts\u00a0? Quels sont leurs usages des podcasts\u00a0? Quelle est la place de la publicit\u00e9 ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9 | iligo - Research Agency\" \/>\n<meta property=\"og:description\" content=\"Que pensent les Fran\u00e7ais des podcasts\u00a0? Quels sont leurs usages des podcasts\u00a0? Quelle est la place de la publicit\u00e9 ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T09:09:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:55:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-page-accueil.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Communication\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/\"},\"author\":{\"name\":\"Communication\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\"},\"headline\":\"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9\",\"datePublished\":\"2022-09-27T09:09:13+00:00\",\"dateModified\":\"2026-10-21T09:55:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/\"},\"wordCount\":1130,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Com-podcast-page-accueil.png\",\"keywords\":[\"audio\",\"podcasts\"],\"articleSection\":[\"Actualit\u00e9s\",\"\u00c9tudes\",\"iligo\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/\",\"name\":\"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9 | iligo - Research Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Com-podcast-page-accueil.png\",\"datePublished\":\"2022-09-27T09:09:13+00:00\",\"dateModified\":\"2026-10-21T09:55:19+00:00\",\"description\":\"Que pensent les Fran\u00e7ais des podcasts\u00a0? Quels sont leurs usages des podcasts\u00a0? Quelle est la place de la publicit\u00e9 ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Com-podcast-page-accueil.png\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Com-podcast-page-accueil.png\",\"width\":1100,\"height\":728,\"caption\":\"Com podcast page accueil\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\",\"name\":\"Communication\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"caption\":\"Communication\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/comiligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9 | iligo - Research Agency","description":"What do the French think about podcasts? How do they use podcasts? What role does advertising play?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/","og_locale":"en_GB","og_type":"article","og_title":"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9 | iligo - Research Agency","og_description":"Que pensent les Fran\u00e7ais des podcasts\u00a0? Quels sont leurs usages des podcasts\u00a0? Quelle est la place de la publicit\u00e9 ?","og_url":"https:\/\/www.iligo.fr\/en\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2022-09-27T09:09:13+00:00","article_modified_time":"2026-10-21T09:55:19+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-page-accueil.png","type":"image\/png"}],"author":"Communication","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"Communication","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/"},"author":{"name":"Communication","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/da2dff2534c57b6e865a140c3c2e7061"},"headline":"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9","datePublished":"2022-09-27T09:09:13+00:00","dateModified":"2026-10-21T09:55:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/"},"wordCount":1130,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-page-accueil.png","keywords":["audio","podcasts"],"articleSection":["Actualit\u00e9s","\u00c9tudes","iligo"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/","url":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/","name":"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9 | iligo - Research Agency","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-page-accueil.png","datePublished":"2022-09-27T09:09:13+00:00","dateModified":"2026-10-21T09:55:19+00:00","description":"What do the French think about podcasts? How do they use podcasts? What role does advertising play?","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-page-accueil.png","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/09\/Com-podcast-page-accueil.png","width":1100,"height":728,"caption":"Com podcast page accueil"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/des-auditeurs-de-podcasts-eclectiques-dans-leurs-choix-et-tolerant-la-publicite\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"Des auditeurs de podcasts \u00e9clectiques dans leurs choix et tol\u00e9rant la publicit\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Market research and consulting agency","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/da2dff2534c57b6e865a140c3c2e7061","name":"Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","caption":"Communication"},"url":"https:\/\/www.iligo.fr\/en\/author\/comiligo\/"}]}},"views":2418,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/61612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=61612"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/61612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/61616"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=61612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=61612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=61612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}