{"id":62642,"date":"2022-11-23T19:48:19","date_gmt":"2022-11-23T18:48:19","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=62642"},"modified":"2026-10-21T11:55:14","modified_gmt":"2026-10-21T09:55:14","slug":"iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/","title":{"rendered":"iligo wins an award with Twitter at the 2022 Marketing Awards for a holistic, people-centric study"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>iligo received the Silver Award at the 2022 Marketing Awards in the B2C study category. The jury recognized a holistic, people-centered protocol that blends methodologies to understand the cross-use of Twitter and television.<\/p>\n<p>&nbsp;<\/p>\n<p>In detail, iligo has mixed the methods:<\/p>\n<ul>\n<li><strong><span style=\"text-decoration: underline;\">Passives<\/span> <\/strong>: social listening, measuring time spent on each application<\/li>\n<li><strong><span style=\"text-decoration: underline;\">Declarative<\/span> <\/strong>: quantitative survey, online community and individual interviews<\/li>\n<\/ul>\n<p>As an added bonus, AI processing of the verbatim comments.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Here is the presentation video:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-center\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"iligo x Twitter - Marketing Awards 2022\" src=\"https:\/\/player.vimeo.com\/video\/774389103?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>And a second video that presents the methodology used in more detail:<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 16px\"><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\t<div class=\"wpb_video_widget wpb_content_element vc_clearfix   vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t\t<div class=\"wpb_video_wrapper\"><iframe title=\"Presentation of the iligo x Twitter 2022 methodology\" src=\"https:\/\/player.vimeo.com\/video\/774392711?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/div>\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\"   style=\"height: 32px\"><span class=\"vc_empty_space_inner\"><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Furthermore, the iligo teams would like to thank the Twitter teams with whom they collaborated in the first half of 2022.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l&rsquo;usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.<\/p>","protected":false},"author":6,"featured_media":62686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400,2888],"tags":[2502,447],"class_list":["post-62642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","category-references","tag-trophees-marketing","tag-tvxtwitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l&#039;usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus | iligo - Research Agency\" \/>\n<meta property=\"og:description\" content=\"iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l&#039;usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-23T18:48:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T09:55:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/11\/221123-Article-Trophees-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"728\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Communication\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/\"},\"author\":{\"name\":\"Communication\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\"},\"headline\":\"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus\",\"datePublished\":\"2022-11-23T18:48:19+00:00\",\"dateModified\":\"2026-10-21T09:55:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123-Article-Trophees-Marketing.png\",\"keywords\":[\"troph\u00e9es marketing\",\"TVxTwitter\"],\"articleSection\":[\"Actualit\u00e9s\",\"\u00c9tudes\",\"iligo\",\"R\u00e9f\u00e9rences\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/\",\"name\":\"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus | iligo - Research Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123-Article-Trophees-Marketing.png\",\"datePublished\":\"2022-11-23T18:48:19+00:00\",\"dateModified\":\"2026-10-21T09:55:14+00:00\",\"description\":\"iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l'usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123-Article-Trophees-Marketing.png\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123-Article-Trophees-Marketing.png\",\"width\":1100,\"height\":728,\"caption\":\"221123 Article Trophees Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d&#039;\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\",\"name\":\"Communication\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"caption\":\"Communication\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/comiligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus | iligo - Research Agency","description":"iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l'usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/","og_locale":"en_GB","og_type":"article","og_title":"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus | iligo - Research Agency","og_description":"iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l'usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.","og_url":"https:\/\/www.iligo.fr\/en\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2022-11-23T18:48:19+00:00","article_modified_time":"2026-10-21T09:55:14+00:00","og_image":[{"width":1100,"height":728,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/11\/221123-Article-Trophees-Marketing.png","type":"image\/png"}],"author":"Communication","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"Communication","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/"},"author":{"name":"Communication","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/da2dff2534c57b6e865a140c3c2e7061"},"headline":"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus","datePublished":"2022-11-23T18:48:19+00:00","dateModified":"2026-10-21T09:55:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/"},"wordCount":263,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/11\/221123-Article-Trophees-Marketing.png","keywords":["troph\u00e9es marketing","TVxTwitter"],"articleSection":["Actualit\u00e9s","\u00c9tudes","iligo","R\u00e9f\u00e9rences"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/","url":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/","name":"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus | iligo - Research Agency","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/11\/221123-Article-Trophees-Marketing.png","datePublished":"2022-11-23T18:48:19+00:00","dateModified":"2026-10-21T09:55:14+00:00","description":"iligo a re\u00e7u le prix Argent aux Toph\u00e9es Marketing 2022 pour un protocole holistique centr\u00e9 sur les individus, mixant les m\u00e9thodologies pour comprendre l'usage crois\u00e9 de Twitter et de la t\u00e9l\u00e9vision.","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/11\/221123-Article-Trophees-Marketing.png","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/11\/221123-Article-Trophees-Marketing.png","width":1100,"height":728,"caption":"221123 Article Trophees Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/iligo-prime-avec-twitter-aux-trophees-marketing-2022-pour-une-etude-holistique-centree-sur-les-individus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"iligo prim\u00e9 avec Twitter aux Troph\u00e9es Marketing 2022 pour une \u00e9tude holistique centr\u00e9e sur les individus"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Market research and consulting agency","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/da2dff2534c57b6e865a140c3c2e7061","name":"Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","caption":"Communication"},"url":"https:\/\/www.iligo.fr\/en\/author\/comiligo\/"}]}},"views":2062,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/62642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=62642"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/62642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/62686"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=62642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=62642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=62642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}