{"id":63055,"date":"2022-12-09T17:14:42","date_gmt":"2022-12-09T16:14:42","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=63055"},"modified":"2026-10-21T11:55:14","modified_gmt":"2026-10-21T09:55:14","slug":"les-1ers-resultats-de-letude-iligo-sur-la-perception-des-francais-de-la-publicite-devoiles-au-forum-de-larpp","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/les-1ers-resultats-de-letude-iligo-sur-la-perception-des-francais-de-la-publicite-devoiles-au-forum-de-larpp\/","title":{"rendered":"The first results of the iligo study on the French perception of advertising were unveiled at the ARPP forum."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>iligo, en collaboration avec le Fonds de dotation de l\u2019ARPP et en coordination avec l\u2019IREP, a pour la 1<sup>\u00e8re<\/sup> fois pr\u00e9sent\u00e9 les r\u00e9sultats de son \u00e9tude sur le sujet de la <strong>perception des Fran\u00e7ais de la publicit\u00e9 et de la communication<\/strong> lors du Forum de l\u2019ARPP sur le sujet suivant \u00ab\u00a0<em>Encourager la \u00ab\u00a0juste\u00a0\u00bb repr\u00e9sentation de la soci\u00e9t\u00e9 dans la publicit\u00e9 !\u00a0\u00bb.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>3 chiffres principaux sont \u00e0 retenir :<\/p>\n<ul>\n<li>67% des Fran\u00e7ais d\u00e9clarent appr\u00e9cier la communication publicitaire<\/li>\n<li>62% estiment que la communication publicitaire est capable de modifier les comportements des individus<\/li>\n<li>48% estiment que la communication publicitaire transmet des messages utiles pour la soci\u00e9t\u00e9<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour d\u00e9couvrir l\u2019int\u00e9gralit\u00e9 des r\u00e9sultats, n\u2019h\u00e9sitez pas \u00e0 consulter l\u2019article ici : <a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/081222-Fonds-de-dotation-de-lARPP-brochure-IREP-iligo-V4.pdf\">iligo research &#8211; Fonds de dotation de l&rsquo;ARPP brochure IREP iligo V4<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><u>M\u00e9thodologie\u00a0:<\/u><\/p>\n<p>3000 Fran\u00e7ais \u00e2g\u00e9s de 15 ans et plus, repr\u00e9sentatifs de la population fran\u00e7aise<\/p>\n<p>Enqu\u00eate r\u00e9alis\u00e9e en ligne et par t\u00e9l\u00e9phone afin de toucher les Fran\u00e7ais en situation d\u2019illectronisme (ou \u00ab\u00a0<em>exclus du num\u00e9rique<\/em>\u00a0\u00bb)<\/p>\n<p>&nbsp;<\/p>\n<p>Quelques images de la c\u00e9r\u00e9monie :<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_gallery wpb_content_element vc_clearfix wpb_content_element\" ><div class=\"wpb_wrapper\"><div class=\"wpb_gallery_slides wpb_flexslider flexslider_fade flexslider\" data-interval=\"3\" data-flex_fx=\"fade\"><ul class=\"slides\"><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-1024x768.jpg\" data-lightbox=\"lightbox[rel-63055-3115861297]\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-scaled.jpg\" class=\"attachment-full\" alt=\"COM ARPP Portfolio 1 scaled\" title=\"COM ARPP Portfolio 1 scaled\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-scaled.jpg 2560w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-2048x1536.jpg 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Portfolio-1-700x525.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/li><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-1024x768.jpg\" data-lightbox=\"lightbox[rel-63055-3115861297]\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-scaled.jpg\" class=\"attachment-full\" alt=\"COM ARPP Diapo 2 scaled\" title=\"COM ARPP Diapo 2 scaled\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-scaled.jpg 2560w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-2048x1536.jpg 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/COM-ARPP-Diapo-2-700x525.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/li><li><a class=\"\" href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-1024x768.jpg\" data-lightbox=\"lightbox[rel-63055-3115861297]\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-scaled.jpg\" class=\"attachment-full\" alt=\"IMG 20221208 091830 scaled\" title=\"IMG 20221208 091830 scaled\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-scaled.jpg 2560w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-300x225.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-1024x768.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-768x576.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-1536x1152.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-2048x1536.jpg 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-800x600.jpg 800w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2022\/12\/IMG_20221208_091830-700x525.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>iligo a pr\u00e9sent\u00e9 les r\u00e9sultats de son \u00e9tude sur le sujet de la perception des Fran\u00e7ais de la publicit\u00e9 et de la communication lors du Forum de l\u2019ARPP<\/p>","protected":false},"author":6,"featured_media":63070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,663,400],"tags":[408,205],"class_list":["post-63055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-events","category-iligo","tag-arpp","tag-publicite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 1ers r\u00e9sultats de l&#039;\u00e9tude iligo sur la perception des Fran\u00e7ais de la publicit\u00e9 d\u00e9voil\u00e9s au forum de l&#039;ARPP | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"iligo a pr\u00e9sent\u00e9 les r\u00e9sultats de son \u00e9tude sur le sujet de la perception des Fran\u00e7ais de la publicit\u00e9 et de la communication lors du Forum de 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