{"id":63873,"date":"2023-01-24T18:05:30","date_gmt":"2023-01-24T17:05:30","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=63873"},"modified":"2026-10-21T11:54:58","modified_gmt":"2026-10-21T09:54:58","slug":"iligo-temoigne-dans-le-guide-de-ludm-sur-la-communication-responsable","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-temoigne-dans-le-guide-de-ludm-sur-la-communication-responsable\/","title":{"rendered":"iligo t\u00e9moigne dans le guide de l&rsquo;UDM sur la communication responsable"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><em>Comment la communication peut-elle favoriser des comportements \u00e9co-responsables ? Comment peut-elle encourager la repr\u00e9sentation de la diversit\u00e9, quelle qu&rsquo;elle soit ? Et \u00e9galement, comment r\u00e9duire l&#8217;emprunte \u00e9nerg\u00e9tique de actions de communication ?<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Pour r\u00e9pondre \u00e0 l&rsquo;ensemble de ces probl\u00e9matiques autour de l&rsquo;utilit\u00e9 de la communication, l&rsquo;Union des Marques a publi\u00e9 en open source un ensemble de guides de bonnes conduites, \u00e0 retrouver <a href=\"https:\/\/uniondesmarques.fr\/nos-services\/communication-marketing-responsables\/guides-et-outils\/guides-et-outils\">here.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Olivier Goulet, pr\u00e9sident d&rsquo;iligo, a \u00e9t\u00e9 invit\u00e9 \u00e0 t\u00e9moigner dans le guide sur la repr\u00e9sentation des comportements \u00e9co-responsables. Il a comment\u00e9 les r\u00e9sultats de l&rsquo;\u00e9tude d&rsquo;iligo en collaboration avec l&rsquo;<a href=\"https:\/\/www.arpp.org\/\">ARPP<\/a> on <a href=\"https:\/\/www.iligo.fr\/en\/les-1ers-resultats-de-letude-iligo-sur-la-perception-des-francais-de-la-publicite-devoiles-au-forum-de-larpp\/\">la perception de la publicit\u00e9<\/a><a href=\"https:\/\/www.iligo.fr\/en\/les-1ers-resultats-de-letude-iligo-sur-la-perception-des-francais-de-la-publicite-devoiles-au-forum-de-larpp\/\"> et de la communication<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Voici un extrait de l&rsquo;intervention au sujet de la capacit\u00e9 de la communication \u00e0 modifier les comportements :<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid edgtf-section edgtf-content-aligment-left\" style=\"\"><div class=\"clearfix edgtf-full-section-inner\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><p>\n<strong>\u00ab\u00a0Plus de six Fran\u00e7ais sur dix d\u00e9clarent que la communication a le potentiel de modifier les<\/strong><br \/>\n<strong>comportements, ce taux \u00e9tant encore plus important sur les moins de 35 ans. Ils ont donc la<\/strong><br \/>\n<strong>perception que la communication peut \u00eatre utile pour faire \u00e9voluer la soci\u00e9t\u00e9, que ce soit dans des<\/strong><br \/>\n<strong>domaines aussi vari\u00e9s que ceux de la sant\u00e9, des nouvelles mobilit\u00e9s ou encore de l\u2019alimentation.\u00a0\u00bb<\/strong>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Union des Marques a publi\u00e9 des guides au sujet de la communication responsable. Olivier Goulet y participe<\/p>","protected":false},"author":6,"featured_media":63874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[2958,2960],"class_list":["post-63873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","tag-communication-responsable","tag-udm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo t\u00e9moigne dans le guide de l&#039;UDM sur la communication responsable | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"L&#039;Union des Marques a publi\u00e9 des guides au sujet de la communication responsable. 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