{"id":63893,"date":"2023-01-26T12:09:11","date_gmt":"2023-01-26T11:09:11","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=63893"},"modified":"2026-10-21T11:54:56","modified_gmt":"2026-10-21T09:54:56","slug":"mediatransports-devoile-des-resultats-dune-etude-iligo-sur-la-publicite-et-la-transition-ecologique","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/mediatransports-devoile-des-resultats-dune-etude-iligo-sur-la-publicite-et-la-transition-ecologique\/","title":{"rendered":"M\u00e9diatransports unveils results of an iligo study on advertising and the ecological transition"},"content":{"rendered":"<p>Alors que l&rsquo;utilit\u00e9 de la publicit\u00e9 est parfois remise en cause dans le d\u00e9bat publique, notamment sur les questions li\u00e9es \u00e0 la transition \u00e9cologique, M\u00e9diatransports et iligo ont demand\u00e9 aux Franciliens leur avis sur le sujet.<\/p>\n<p>&nbsp;<\/p>\n<p>Une tr\u00e8s forte proportion, 88%, reconna\u00eet \u00e0 la communication un r\u00f4le pour encourager la transition \u00e9cologique. Les 18-24 ans, \u00e0 la pointe de la mobilisation sur les sujets environnementaux, sont quaisment unanimes\u00a0 avec un score de 94%.<\/p>\n<p>&nbsp;<\/p>\n<p>Les Franciliens sont donc ouverts \u00e0 des communications promouvant des comportements \u00e9co-responsables. Aux marques et aux institutions de s&rsquo;en emparer !<\/p>\n<p>&nbsp;<\/p>\n<p>Pour faire le premier pas, l&rsquo;UDM a r\u00e9cemment sortit un ensemble de<a href=\"https:\/\/www.iligo.fr\/en\/iligo-present-dans-le-guide-de-ludm-sur-la-communication-responsable\/\"> guides sur le sujet de la communication responsable<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>A consulter sans mod\u00e9ration !<\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00e9diatransport et iligo ont demand\u00e9 aux Franciliens leurs avis au sujet de l&rsquo;utilit\u00e9 de la publicit\u00e9 et de la transition \u00e9nerg\u00e9tique.<\/p>","protected":false},"author":6,"featured_media":63898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400,1],"tags":[2958,2550],"class_list":["post-63893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","category-non-classe","tag-communication-responsable","tag-rse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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