{"id":64035,"date":"2023-01-31T09:45:36","date_gmt":"2023-01-31T08:45:36","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=64035"},"modified":"2026-10-21T11:54:54","modified_gmt":"2026-10-21T09:54:54","slug":"metavers-une-notoriete-plus-forte-mais-un-interet-toujours-aussi-faible","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/metavers-une-notoriete-plus-forte-mais-un-interet-toujours-aussi-faible\/","title":{"rendered":"M\u00e9tavers : une notori\u00e9t\u00e9 plus forte mais un int\u00e9r\u00eat toujours aussi faible"},"content":{"rendered":"<p>Depuis Octobre 2011, iligo analyse la perception, les usages et l\u2019int\u00e9r\u00eat que portent les Fran\u00e7ais aux nouvelles technologies. Au printemps 2022, un nouveau volet d\u00e9di\u00e9 au M\u00e9tavers et aux autres mondes virtuels a vu le jour. 6 mois apr\u00e8s, iligo a relanc\u00e9 cette enqu\u00eate pour mesurer les \u00e9volutions dans la perception.<\/p>\n<p>&nbsp;<\/p>\n<p>Comment le M\u00e9tavers et autres mondes virtuels sont-ils per\u00e7us par les Fran\u00e7ais ? Quelles sont leurs utilit\u00e9s au quotidien ? Quels seraient les impacts li\u00e9s \u00e0 leur utilisation ? Et que pensent-ils des marques qui se lancent dans ces univers parall\u00e8les ?<\/p>\n<p>&nbsp;<\/p>\n<p>Cette 2\u00e8me \u00e9dition de la perception et de l\u2019int\u00e9r\u00eat des Fran\u00e7ais vis-\u00e0-vis des mondes virtuels et du m\u00e9tavers est l\u2019occasion de mesurer l\u2019\u00e9volution sur un court laps de temps \u2013 entre f\u00e9vrier en octobre 2022.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour d\u00e9couvrir les r\u00e9sultats, vous pouvez consulter notre communiqu\u00e9 de presse :\u00a0<a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2023\/01\/230127-Communique-de-presse-BUM-AdHoc-volet-Metaverse.pdf\">230127 &#8211; Communiqu\u00e9 de presse BUM AdHoc volet M\u00e9taverse<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Cette 2\u00e8me \u00e9dition de la perception et de l\u2019int\u00e9r\u00eat des Fran\u00e7ais vis-\u00e0-vis des mondes virtuels et du m\u00e9tavers est l\u2019occasion de mesurer l\u2019\u00e9volution sur un court laps de temps \u2013 entre f\u00e9vrier en octobre 2022.<\/p>","protected":false},"author":6,"featured_media":64037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,316,400],"tags":[261,2702,265],"class_list":["post-64035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-etudes","category-iligo","tag-bum","tag-metavers","tag-technologie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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