{"id":64929,"date":"2023-04-07T12:22:09","date_gmt":"2023-04-07T10:22:09","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=64929"},"modified":"2026-10-21T11:54:27","modified_gmt":"2026-10-21T09:54:27","slug":"fnac-darty-et-google-remportent-de-nouveaux-prix-pour-leur-campagne-omnicanale-retail-media","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/fnac-darty-et-google-remportent-de-nouveaux-prix-pour-leur-campagne-omnicanale-retail-media\/","title":{"rendered":"Fnac Darty et Google remportent de nouveaux prix pour leur campagne omnicanale Retail M\u00e9dia"},"content":{"rendered":"<p>iligo tient \u00e0 adresser ses f\u00e9licitations \u00e0 <a href=\"https:\/\/retailink.fr\/\">Retailink (Fnac Darty)<\/a> et Google pour les 3 nouveaux prix gagn\u00e9s aux <a href=\"https:\/\/www.lescasdor-digitalretail.com\/\">Mobiles d&rsquo;Or et Cas d&rsquo;Or Retail M\u00e9dia<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Le jury a choisi de r\u00e9compenser le dispositif omnicanal de la campagne de lancement du Google Pixel Pro 7. Elle comprenant du DOOH dans les rayons et en vitrine des magasins Fnac Darty, ainsi que des vid\u00e9os et banni\u00e8res diffus\u00e9es sur les sites de retailers et d&rsquo;autres sites sp\u00e9cialis\u00e9s en technologie.<\/p>\n<p>&nbsp;<\/p>\n<p>L&rsquo;efficacit\u00e9 de la campagne a \u00e9t\u00e9 mesur\u00e9e par iligo gr\u00e2ce \u00e0 une m\u00e9thodologie cross-m\u00e9dia pour \u00e9valuer la compl\u00e9mentarit\u00e9, et notamment les synergies entre les m\u00e9dias.<\/p>\n<p>&nbsp;<\/p>\n<p>Le duo a remport\u00e9 des prix dans les 3 cat\u00e9gories suivantes :<\/p>\n<ul>\n<li>Lancement de produits<\/li>\n<li>Retail M\u00e9dia<\/li>\n<li>Digital Retail<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>iligo tient \u00e0 adresser ses f\u00e9licitations \u00e0 Retailink (Fnac Darty) et Google pour les 3 nouveaux prix gagn\u00e9s aux Mobiles d&rsquo;Or et Cas d&rsquo;Or Retail M\u00e9dia.<\/p>","protected":false},"author":6,"featured_media":64930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[3029,291,2980],"class_list":["post-64929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo","tag-fnac-darty","tag-google","tag-retail-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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