{"id":65001,"date":"2023-04-12T18:57:24","date_gmt":"2023-04-12T16:57:24","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=65001"},"modified":"2026-10-21T11:54:25","modified_gmt":"2026-10-21T09:54:25","slug":"avod-2eme-edition-lage-influence-lacceptabilite-de-la-publicite","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/avod-2eme-edition-lage-influence-lacceptabilite-de-la-publicite\/","title":{"rendered":"AVOD 2nd edition: Age influences the acceptability of advertising"},"content":{"rendered":"<p><strong>Depuis novembre 2022, Netflix a cr\u00e9\u00e9 une nouvelle offre proposant la r\u00e9duction du prix de l\u2019abonnement contre la pr\u00e9sence de publicit\u00e9s. En juillet 2022, avant ce changement, iligo avait demand\u00e9 aux Fran\u00e7ais leurs pr\u00e9f\u00e9rences entre diff\u00e9rents mod\u00e8les de financement de la VOD. En janvier 2023, soit 2 mois apr\u00e8s le lancement de l\u2019offre, iligo s\u2019est une nouvelle fois pench\u00e9 sur le sujet pour d\u00e9terminer si cette nouveaut\u00e9 a modifi\u00e9 la pr\u00e9f\u00e9rence des Fran\u00e7ais. Les offres mixant abonnement et publicit\u00e9 sont-elles bien accueillies\u00a0? Dans quelle(s) population(s) sont-elles plus accept\u00e9es ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Voici trois enseignements cl\u00e9\u00a0:<\/p>\n<ul>\n<li>68% des Fran\u00e7ais appr\u00e9cient le mod\u00e8le hybride publicit\u00e9 \/ abonnement, soit la m\u00eame proportion qu\u2019en juillet 2022.<\/li>\n<li>Le lancement de l\u2019offre Netflix avec publicit\u00e9 n\u2019a pas suscit\u00e9 d\u2019engouement pour ce mod\u00e8le<\/li>\n<li>L\u2019\u00e2ge est un facteur d\u00e9terminant concernant l\u2019acceptabilit\u00e9 de la publicit\u00e9<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour en savoir plus, n&rsquo;h\u00e9sitez pas \u00e0 consulter le communiqu\u00e9 de presse :\u00a0<a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2023\/04\/230412-Communique-de-presse-iligo-Les-Francais-lAVOD-juillet-2022-vs-janvier-2023.pdf\">iligo research &#8211; AVOD 2\u00e8me \u00e9dition<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Are VOD offers that combine subscription and advertising well received by the French? In which population groups are they more accepted?<\/p>","protected":false},"author":6,"featured_media":65003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,316,400],"tags":[2893],"class_list":["post-65001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-etudes","category-iligo","tag-avod"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AVOD 2\u00e8me \u00e9dition : l\u2019\u00e2ge influence l\u2019acceptabilit\u00e9 de la publicit\u00e9 | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Les offres VOD mixant abonnement et publicit\u00e9 sont-elles bien accueillies par les Fran\u00e7ais\u00a0? Dans quelle(s) population(s) sont-elles plus accept\u00e9es ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/avod-2eme-edition-lage-influence-lacceptabilite-de-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVOD 2\u00e8me \u00e9dition : l\u2019\u00e2ge influence l\u2019acceptabilit\u00e9 de la publicit\u00e9 | iligo - Research Agency\" \/>\n<meta property=\"og:description\" content=\"Les offres VOD mixant abonnement et publicit\u00e9 sont-elles bien accueillies par les Fran\u00e7ais\u00a0? 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