{"id":68768,"date":"2024-03-08T16:17:57","date_gmt":"2024-03-08T15:17:57","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=68768"},"modified":"2024-03-12T11:46:01","modified_gmt":"2024-03-12T10:46:01","slug":"nouvelle-offre-dediee-au-retail-media-en-video","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/nouvelle-offre-dediee-au-retail-media-en-video\/","title":{"rendered":"Nouvelle offre d\u00e9di\u00e9e au Retail Media en vid\u00e9o"},"content":{"rendered":"<p><strong>Fort de son exp\u00e9rience depuis 2014 dans des tests d\u2019innovation sur le Retail Media, iligo lance en ce d\u00e9but 2024, une offre sp\u00e9cifique permettant aux annonceurs et r\u00e9gies de mesurer les leviers et performances de leurs diff\u00e9rents dispositifs Retail Media.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrez le d\u00e9tail de cette nouvelle offre \u00e0 travers la vid\u00e9o ci-dessous\u00a0:<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-68768-1\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/offre-retail-1.mp4?_=1\" \/><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/offre-retail-1.mp4\">https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/offre-retail-1.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Pour ce lancement, iligo a r\u00e9alis\u00e9 une premi\u00e8re \u00e9tude exclusive aupr\u00e8s de Fran\u00e7ais qui montre que <strong>le Retail Media est devenu incontournable dans le quotidien des Fran\u00e7ais<\/strong>. Nous vous en partageons quelques chiffres en exclusivit\u00e9\u00a0:<\/p>\n<p><strong>Tout d\u2019abord, 75%* des Fran\u00e7ais <\/strong>ont au moins <strong>un contact hebdomadaire avec le Retail Media, 70% en Online et 50% en Offline<\/strong>.<\/p>\n<p>Les urbains sont plus touch\u00e9s (de l\u2019ordre de 20 points) autant en online qu\u2019en offline.<\/p>\n<p>Au d\u00e9tail des points de contacts Retail, c\u2019est un point de contact e-Retail qui est le 1<sup>er<\/sup> point de contact hebdomadaire des Fran\u00e7ais : sites \/applications de e-commerce (ex : Amazon, Fnac, Cdiscount, Leroy Merlin\u2026).<\/p>\n<p>Si le online est (sans surprise) plus vu comme driveur d\u2019achat, les marques faisant du Retail Media offline sont per\u00e7ues comme plus diff\u00e9rentes et originales\u00a0: \u00eatre dans les lieux d\u2019achat physiques est plus disruptif qu\u2019affirmer sa pr\u00e9sence sur les sites de e-commerce.<\/p>\n<p>&nbsp;<\/p>\n<p>En premier lieu, les shoppers pl\u00e9biscitent le Retail Media pour sa capacit\u00e9 \u00e0 <strong>faire d\u00e9couvrir des produits<\/strong> (73% pour le e-Retail Media, 69% pour le Retail Media physique).<\/p>\n<p>&nbsp;<\/p>\n<p>C\u2019est un m\u00e9dia per\u00e7u comme <strong>l\u00e9gitime dans les espaces d\u00e9di\u00e9es au shopping<\/strong> pour plus de <strong>2\/3 des Fran\u00e7ais<\/strong> qui d\u00e9clarent \u00e9galement que c\u2019est un m\u00e9dia qui <strong>attire le regard<\/strong> (online et offline). Les Femmes et les moins de 35 ans sont les cibles les plus r\u00e9ceptives au Retail Media (tant en termes d\u2019impact que d\u2019effets drive to).<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>*Enqu\u00eate Retail Media r\u00e9alis\u00e9e du 16 au 19 Janvier 2024 par iligo aupr\u00e8s de 629 r\u00e9pondants en France de 18 \u00e0 69 ans.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><em>Le Retail Media est d\u00e9fini dans l\u2019enqu\u00eate comme les publicit\u00e9s sur les supports suivants\u00a0: \u00e9crans digitaux\/affiches dans les vitrines de magasins ou \u00e9crans digitaux\/affiches dans les centres commerciaux\/magasins ou site internet\/d\u2019application de e-commerce ou sites internet\/applications d\u2019enseignes de grande distribution.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Pour en savoir plus : <a href=\"https:\/\/www.iligo.fr\/en\/\">https:\/\/www.iligo.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact\u00a0<\/strong><strong><br \/>\n<\/strong><strong>Ho<\/strong><strong>rtense BRIERE<\/strong><\/p>\n<p>01 84 16 09 35<\/p>\n<p><a href=\"mailto:hortense.briere@iligo.fr\">hortense.briere@iligo.fr<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Fort de son exp\u00e9rience depuis 2014 dans des tests d\u2019innovation sur le Retail Media, iligo lance en ce d\u00e9but 2024, une offre sp\u00e9cifique permettant aux annonceurs et r\u00e9gies de mesurer les leviers et performances de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":68834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,316,400],"tags":[],"class_list":["post-68768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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