{"id":68957,"date":"2024-03-14T18:07:20","date_gmt":"2024-03-14T17:07:20","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=68957"},"modified":"2024-04-02T14:54:47","modified_gmt":"2024-04-02T12:54:47","slug":"packimpact-developpe-par-marketingscan-et-iligo-est-le-choix-ideal-pour-sodebo","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/packimpact-developpe-par-marketingscan-et-iligo-est-le-choix-ideal-pour-sodebo\/","title":{"rendered":"PackImpact, d\u00e9velopp\u00e9 par Marketingscan    et iligo, est le choix id\u00e9al pour Sodebo"},"content":{"rendered":"<p>Changement de <strong>packaging<\/strong> :<strong>Pourquoi Sodebo a choisi la solution PackImpact pour identifier la piste du packaging la plus pertinente ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Flexible, r\u00e9actif et offrant des<strong> r\u00e9sultats concrets<\/strong>, le protocole PackImpact (d\u00e9j\u00e0 plus de 100 \u00e9tudes r\u00e9alis\u00e9es), propos\u00e9 conjointement par <a href=\"https:\/\/www.linkedin.com\/company\/2770881\/admin\/feed\/posts\/\"><strong>MarketingScan<\/strong><\/a> et <a href=\"https:\/\/www.linkedin.com\/company\/2770881\/admin\/feed\/posts\/\"><strong>iligo<\/strong><\/a>, pr\u00e9sente un parti pris m\u00e9thodologique fort et in\u00e9dit :<strong> mesurer les performances du nouveau packaging en conditions r\u00e9elles d&rsquo;achat.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Dans de vrais magasins<\/li>\n<li>\u00a0Sur le lieu m\u00eame de l\u2019acte d\u2019achat<\/li>\n<li>Aupr\u00e8s de vrais consommateurs et acheteurs de la cat\u00e9gorie<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Concr\u00e8tement, deux groupes sont expos\u00e9s en magasin au packaging :<\/p>\n<ul>\n<li>Un groupe t\u00e9moin au packaging actuel<\/li>\n<li>Un groupe test au nouveau packaging\u00a0 via des prototypes plac\u00e9s en lin\u00e9aire<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Apr\u00e8s exposition, les deux groupes r\u00e9pondent \u00e0 un questionnaire administr\u00e9 in situ et qui vise \u00e0 mesurer une s\u00e9rie de m\u00e9triques cl\u00e9s :<\/p>\n<p>Reconnaissance de la marque, attractivit\u00e9 visuelle, compr\u00e9hension, agr\u00e9ment, diff\u00e9renciation, b\u00e9n\u00e9fices associ\u00e9s, incitation \u00e0 l\u2019achat, persuasion\u2026<\/p>\n<p>&nbsp;<\/p>\n<p>Un outil d\u2019aide \u00e0 la d\u00e9cision qui a offert \u00e0 Sodebo les avantages du r\u00e9el sans les contraintes !<\/p>\n<p>La solution PackImpact a pu \u00eatre activ\u00e9e sans disposer des produits finalis\u00e9s gr\u00e2ce \u00e0 l&rsquo;utilisation de prototypes.<\/p>\n<p>La restitution des r\u00e9sultats, une semaine apr\u00e8s la fin du terrain d&rsquo;enqu\u00eate, a permis \u00e0 Sodebo d&rsquo;opter rapidement pour la piste packaging la plus efficace.<\/p>\n<p>&nbsp;<\/p>\n<p>Merci \u00e0 <a href=\"https:\/\/www.linkedin.com\/company\/2770881\/admin\/feed\/posts\/\"><strong>Sarah Dian\u00e9<\/strong><\/a>\u00a0pour ce retour d&rsquo;exp\u00e9rience !<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/2770881\/admin\/feed\/posts\/\"><strong>OLIVIER GOULET<\/strong><\/a> <a href=\"https:\/\/www.linkedin.com\/company\/2770881\/admin\/feed\/posts\/\"><strong>Hortense Bri\u00e8re<\/strong><\/a> <a href=\"https:\/\/www.linkedin.com\/feed\/\"><strong>C\u00e9line Pasquier<\/strong><\/a> &amp; <a href=\"https:\/\/www.linkedin.com\/company\/2770881\/admin\/feed\/posts\/\"><strong>GREGORY THERON<\/strong><\/a>\u00a0\u00bb<\/p>\n<h6><em>Source : <a href=\"https:\/\/fr.linkedin.com\/posts\/marketingscan_packaging-activity-7173945440617295873-Z8d_\">MarketingScan sur LinkedIn\u00a0: #packaging<\/a><\/em><\/h6>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6><\/h6>","protected":false},"excerpt":{"rendered":"<p>Changement de packaging :Pourquoi Sodebo a choisi la solution PackImpact pour identifier la piste du packaging la plus pertinente ? &nbsp; Flexible, r\u00e9actif et offrant des r\u00e9sultats concrets, le protocole PackImpact (d\u00e9j\u00e0 plus de 100 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":68962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-68957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | PackImpact, d\u00e9velopp\u00e9 par Marketingscan  et iligo, est le choix id\u00e9al pour Sodebo<\/title>\n<meta name=\"description\" content=\"Changement de packaging :Pourquoi Sodebo a choisi la solution PackImpact pour identifier la piste du packaging la plus pertinente ? &nbsp; Flexible,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/packimpact-developpe-par-marketingscan-et-iligo-est-le-choix-ideal-pour-sodebo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | PackImpact, d\u00e9velopp\u00e9 par Marketingscan  et iligo, est le choix id\u00e9al pour Sodebo\" \/>\n<meta property=\"og:description\" content=\"Changement de packaging :Pourquoi Sodebo a choisi la solution PackImpact pour identifier la piste du packaging la plus pertinente ? 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