{"id":68973,"date":"2024-03-15T17:10:23","date_gmt":"2024-03-15T16:10:23","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=68973"},"modified":"2024-03-15T17:42:34","modified_gmt":"2024-03-15T16:42:34","slug":"gpce-une-campagne-coloree-et-fun-est-nommee-prix-du-public","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/gpce-une-campagne-coloree-et-fun-est-nommee-prix-du-public\/","title":{"rendered":"GPCE : UNE CAMPAGNE COLOR\u00c9E ET FUN EST NOMM\u00c9E PRIX DU PUBLIC"},"content":{"rendered":"<p>Du 13 au 15 mars, <strong>l\u2019Union de la Publicit\u00e9 Ext\u00e9rieure<\/strong> a organis\u00e9 la <strong>49<sup>\u00e8me<\/sup> \u00e9dition du Grand Prix de la Communication Ext\u00e9rieure (GPCE)<\/strong>. Le Jury, compos\u00e9 exclusivement d\u2019agences de publicit\u00e9 s\u2019est rassembl\u00e9 \u00e0 Annecy pour pr\u00e9s\u00e9lectionner les meilleures campagnes publicitaires de 2023.<\/p>\n<h3><\/h3>\n<h4><strong>GRAND PRIX DE LA COMMUNICATION EXTERIEURE<\/strong><\/h4>\n<p>Parmi une centaine de campagnes, le jury a attribu\u00e9 le Grand Prix de la Communication Ext\u00e9rieure \u00e0 Celio pour sa campagne \u201cles hommes normaux sont dans la rue\u201d, une campagne qui se veut sans fard ni artifice.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-68980\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-5.jpg\" alt=\"celio affiche\" width=\"625\" height=\"459\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-5.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-5-300x221.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-5-768x565.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/MicrosoftTeams-image-5-700x515.jpg 700w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>PRIX DU PUBLIC<\/strong><\/h4>\n<p>Une short-list avec une trentaine de campagnes a ensuite \u00e9t\u00e9 confi\u00e9e \u00e0 l\u2019institut d\u2019\u00e9tude iligo pour d\u00e9cerner le prix du public.<\/p>\n<p>&nbsp;<\/p>\n<p>Et c\u2019est la campagne publicitaire pour la sortie du film Super Mario Bros qui a atteint la 1<sup>\u00e8re<\/sup> place du classement avec des id\u00e9es cr\u00e9atives tout droit sorties de l\u2019univers embl\u00e9matique des jeux vid\u00e9o Mario.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-68973-1\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/UNIVERSAL_PICTURES_-_SUPER_MARIO_BROS_LE_FILM_00.mp4?_=1\" \/><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/UNIVERSAL_PICTURES_-_SUPER_MARIO_BROS_LE_FILM_00.mp4\">https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/UNIVERSAL_PICTURES_-_SUPER_MARIO_BROS_LE_FILM_00.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>Pour plus d\u2019information sur cette 49<sup>\u00e8me<\/sup> \u00e9dition, cliquez <a href=\"https:\/\/www.cbnews.fr\/creation\/image-celio-buzzman-remportent-49e-grand-prix-communication-exterieure-83027\">ici !<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Du 13 au 15 mars, l\u2019Union de la Publicit\u00e9 Ext\u00e9rieure a organis\u00e9 la 49\u00e8me \u00e9dition du Grand Prix de la Communication Ext\u00e9rieure (GPCE). Le Jury, compos\u00e9 exclusivement d\u2019agences de publicit\u00e9 s\u2019est rassembl\u00e9 \u00e0 Annecy pour [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":68974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,316,400],"tags":[],"class_list":["post-68973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | GPCE : UNE CAMPAGNE COLOR\u00c9E ET FUN EST NOMM\u00c9E PRIX DU PUBLIC<\/title>\n<meta name=\"description\" content=\"Du 13 au 15 mars, l\u2019Union de la Publicit\u00e9 Ext\u00e9rieure a organis\u00e9 la 49\u00e8me \u00e9dition du Grand Prix de la Communication Ext\u00e9rieure (GPCE). 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