{"id":69087,"date":"2024-03-22T18:18:15","date_gmt":"2024-03-22T17:18:15","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=69087"},"modified":"2024-03-22T18:18:54","modified_gmt":"2024-03-22T17:18:54","slug":"iligo-lance-sa-solution-de-mesure-dediee-aux-activations-locales","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-lance-sa-solution-de-mesure-dediee-aux-activations-locales\/","title":{"rendered":"Iligo lance sa solution de mesure d\u00e9di\u00e9e aux activations locales"},"content":{"rendered":"<p><strong><u>AdScore Local rend possible la mesure des performances et d\u2019efficacit\u00e9 des strat\u00e9gies de communication cibl\u00e9es localement :<\/u><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>TV segment\u00e9e, ciblage digital, distribution de prospectus, OOH, DOOH, sacs \u00e0 pains\u2026 il existe de nombreux moyens de toucher localement une audience.<\/p>\n<p>&nbsp;<\/p>\n<p>Avec sa m\u00e9thodologie AdScore, Iligo mesure depuis 2012 l\u2019efficacit\u00e9 des campagnes publicitaires sur des cibles vari\u00e9es, tant au niveau national qu\u2019au niveau local.<\/p>\n<p>&nbsp;<\/p>\n<p>Aujourd\u2019hui, en d\u00e9ployant la solution AdScore Local, iligo accompagne les agences, r\u00e9gies et annonceurs dans l\u2019\u00e9valuation des prises de parole ultra-cibl\u00e9es aupr\u00e8s de bassins d\u2019individus sp\u00e9cifiques (habitants de certains codes postaux, r\u00e9gions ou agglom\u00e9rations, fr\u00e9quentants de points de vente, centres commerciaux, lieux de proximit\u00e9, auditeurs de radios locales,\u2026). Des cibles g\u00e9olocalis\u00e9es adapt\u00e9es selon les points de contacts activ\u00e9s et pouvant maintenant \u00eatre sollicit\u00e9es de fa\u00e7on isol\u00e9e.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9couvrez vite en vid\u00e9o notre nouvelle solution et pour plus d\u2019informations, n\u2019h\u00e9sitez pas \u00e0 nous contacter :<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 1060px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-69087-1\" width=\"1060\" height=\"596\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/adscore-3.mp4?_=1\" \/><a href=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/adscore-3.mp4\">https:\/\/www.iligo.fr\/wp-content\/uploads\/2024\/03\/adscore-3.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact\u00a0<\/strong><strong><br \/>\n<\/strong><\/p>\n<p><strong>J\u00e9r\u00f4me THELLIER<\/strong><\/p>\n<p>01 83 64 67 66<\/p>\n<p><a href=\"mailto:Jerome.thellier@iligo.fr\">Jerome.thellier@iligo.fr<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>AdScore Local rend possible la mesure des performances et d\u2019efficacit\u00e9 des strat\u00e9gies de communication cibl\u00e9es localement : &nbsp; TV segment\u00e9e, ciblage digital, distribution de prospectus, OOH, DOOH, sacs \u00e0 pains\u2026 il existe de nombreux moyens [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":69133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,400],"tags":[],"class_list":["post-69087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Iligo lance sa solution de mesure d\u00e9di\u00e9e aux activations locales<\/title>\n<meta name=\"description\" content=\"AdScore Local rend possible la mesure des performances et d\u2019efficacit\u00e9 des strat\u00e9gies de communication cibl\u00e9es localement : &nbsp; TV segment\u00e9e, ciblage\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-lance-sa-solution-de-mesure-dediee-aux-activations-locales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | Iligo lance sa solution de mesure d\u00e9di\u00e9e aux activations locales\" \/>\n<meta property=\"og:description\" content=\"AdScore Local rend possible la mesure des performances et d\u2019efficacit\u00e9 des strat\u00e9gies de communication cibl\u00e9es localement : &nbsp; 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