{"id":70274,"date":"2024-06-12T15:27:54","date_gmt":"2024-06-12T13:27:54","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=70274"},"modified":"2026-10-21T11:54:01","modified_gmt":"2026-10-21T09:54:01","slug":"trophees-etudes-et-innovations-2024-iligo-prime-pour-la-8eme-annee-consecutive","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/trophees-etudes-et-innovations-2024-iligo-prime-pour-la-8eme-annee-consecutive\/","title":{"rendered":"TROPH\u00c9ES \u00c9TUDES ET INNOVATIONS 2024 : ILIGO PRIM\u00c9 POUR LA 8\u00e8ME ANN\u00c9E CONS\u00c9CUTIVE"},"content":{"rendered":"

Depuis la cr\u00e9ation des Troph\u00e9es Etudes & Innovations en 2016, iligo est r\u00e9compens\u00e9 chaque ann\u00e9e. \u00a0Cette fois ci, ce n\u2019est pas un mais deux laur\u00e9ats r\u00e9mport\u00e9s pour cette 8\u00e8me \u00e9dition des Troph\u00e9es. \u00a0Le secret de l\u2019innovation ? C\u2019est miser sur le d\u00e9veloppement et l\u2019am\u00e9lioration en continu des solutions d\u00e9j\u00e0 existantes afin de les adapter et de les faire \u00e9voluer pour qu\u2019elles soient au plus proche des probl\u00e9matiques clients.<\/p>\n

 <\/p>\n

Troph\u00e9e pour le pouvoir des signatures sonores de marque :<\/strong><\/h4>\n

Dans la cat\u00e9gorie \u00ab\u00a0efficacit\u00e9 de la communication et de la publicit\u00e9\u00a0\u00bb, le premier prix a \u00e9t\u00e9 remport\u00e9 par l\u2019\u00e9tude sur le pouvoir de l\u2019identit\u00e9 sonore des marques pour NRJ Global.<\/p>\n

Cette \u00e9tude a vu le jour en 2022 et elle investiguait la relation entre ancrage m\u00e9moriel, \u00e9motions et leviers cr\u00e9atifs. NRJ Global et iligo ont renouvel\u00e9 leur partenariat dans le cadre de la 2th<\/sup> \u00e9dition de l\u2019\u00e9v\u00e8nement AudioMoves en remettant au c\u0153ur de l\u2019\u00e9quation l\u2019identit\u00e9 sonore des marques, leur pouvoir et leurs b\u00e9n\u00e9fices.<\/p>\n

Cette \u00e9tude a \u00e9t\u00e9 pr\u00e9sent\u00e9e par Olivier GOULET lors du MIM (Market Intelligence Meeting) organis\u00e9 par l\u2019Egta-Association interests of television and radio sales houses, le 13 mars 2024 \u00e0 Madrid.<\/p>\n

Troph\u00e9e pour la mesure de l\u2019attention dans les r\u00e9seaux de transports franciliens :<\/strong><\/h4>\n

Cette ann\u00e9e, les gagnants de l\u2019ann\u00e9e pr\u00e9c\u00e9dente ont pu s\u2019inscrire dans une cat\u00e9gorie in\u00e9dite\u00a0\u00ab\u00a0Flashback\u00a02023 \u00bb afin de mettre en avant les actions et les r\u00e9sultats op\u00e9rationnels qui ont pu \u00eatre mis en place durant l\u2019ann\u00e9e.<\/p>\n

iligo a pr\u00e9sent\u00e9 l\u2019\u00e9tude avec Mediatransports qui avait remport\u00e9 le prix d\u2019argent en 2023 sur l\u2019\u00e9tude incrustations virtuelles au service de l\u2019optimisation des parcours.<\/p>\n

Afin de proposer les meilleures offres et packages possibles aux marques, M\u00e9diatransports s\u2019est associ\u00e9 \u00e0 iligo pour comparer l\u2019efficacit\u00e9 publicitaire de diff\u00e9rentes combinaisons de formats publicitaires dans le m\u00e9tro, sur les bus et\/ou sur les quais de tramway.<\/p>\n

iligo a propos\u00e9 de tourner, puis de modifier une vid\u00e9o en post-production via les incrustations virtuelles pour comparer de mani\u00e8re identique les diff\u00e9rentes combinaisons publicitaires souhait\u00e9es sur un parcours aupr\u00e8s des fr\u00e9quentant des transports en commun.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Depuis la cr\u00e9ation des Troph\u00e9es Etudes & Innovations en 2016, iligo est r\u00e9compens\u00e9 chaque ann\u00e9e. \u00a0Cette fois ci, ce n\u2019est pas un mais deux laur\u00e9ats r\u00e9mport\u00e9s pour cette 8\u00e8me \u00e9dition des Troph\u00e9es. \u00a0Le secret de […]<\/p>\n","protected":false},"author":6,"featured_media":70281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,400,2888],"tags":[],"class_list":["post-70274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-iligo","category-references"],"yoast_head":"\nTROPH\u00c9ES \u00c9TUDES ET INNOVATIONS 2024 : ILIGO PRIM\u00c9 POUR LA 8\u00e8ME ANN\u00c9E CONS\u00c9CUTIVE | iligo - Research Agency<\/title>\n<meta name=\"description\" content=\"Depuis la cr\u00e9ation des Troph\u00e9es Etudes & Innovations en 2016, iligo est r\u00e9compens\u00e9 chaque ann\u00e9e. \u00a0Cette fois ci, ce n\u2019est pas un mais deux laur\u00e9ats\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/trophees-etudes-et-innovations-2024-iligo-prime-pour-la-8eme-annee-consecutive\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TROPH\u00c9ES \u00c9TUDES ET INNOVATIONS 2024 : ILIGO PRIM\u00c9 POUR LA 8\u00e8ME ANN\u00c9E CONS\u00c9CUTIVE | iligo - 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