{"id":72450,"date":"2024-10-17T15:04:42","date_gmt":"2024-10-17T13:04:42","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=72450"},"modified":"2024-12-18T15:26:26","modified_gmt":"2024-12-18T14:26:26","slug":"irep-2024-values-media-et-iligo-decryptent-lalignement-des-valeurs-medias-et-des-marques-pour-seduire-les-jeunes","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/irep-2024-values-media-et-iligo-decryptent-lalignement-des-valeurs-medias-et-des-marques-pour-seduire-les-jeunes\/","title":{"rendered":"IREP 2024 : Values. Media et iligo d\u00e9cryptent l\u2019alignement des valeurs m\u00e9dias et des marques pour s\u00e9duire les jeunes"},"content":{"rendered":"<p>Ce matin, H\u00e9l\u00e8ne Deriac (Values.media) et J\u00e9r\u00f4me Thellier (iligo) ont particip\u00e9 au forum de l\u2019IREP \u00e0 l\u2019Auditorium Molotov.<\/p>\n<p>&nbsp;<\/p>\n<p>Lors de cet \u00e9v\u00e9nement, leur intervention a mis en lumi\u00e8re une question cl\u00e9 : \u00ab Quelles sont les valeurs ajout\u00e9es des marques m\u00e9dias en phase avec les valeurs recherch\u00e9es par les marques et attendues par les consommateurs, en particulier chez les jeunes g\u00e9n\u00e9rations ? \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Gr\u00e2ce \u00e0 cette intervention, ils ont pu partager leur expertise, ouvrant ainsi la voie \u00e0 de nouvelles r\u00e9flexions sur le r\u00f4le des m\u00e9dias dans la construction de la valeur des marques.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Ce matin, H\u00e9l\u00e8ne Deriac (Values.media) et J\u00e9r\u00f4me Thellier (iligo) ont particip\u00e9 au forum de l\u2019IREP \u00e0 l\u2019Auditorium Molotov. &nbsp; Lors de cet \u00e9v\u00e9nement, leur intervention a mis en lumi\u00e8re une question cl\u00e9 : \u00ab Quelles [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":72451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662],"tags":[],"class_list":["post-72450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | IREP 2024 : Values. 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