{"id":73284,"date":"2024-11-22T15:09:34","date_gmt":"2024-11-22T14:09:34","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=73284"},"modified":"2024-12-18T15:23:27","modified_gmt":"2024-12-18T14:23:27","slug":"lalliance-digitale-x-iligo-le-panorama-de-la-mesure-defficacite-en-tv-digitale","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/lalliance-digitale-x-iligo-le-panorama-de-la-mesure-defficacite-en-tv-digitale\/","title":{"rendered":"L&rsquo;Alliance digitale &#038; iligo : le \u00ab Panorama de la mesure d\u2019efficacit\u00e9 en TV digitale \u00bb"},"content":{"rendered":"<p>En collaboration avec l\u2019Alliance Digitale et le Groupe de Travail TV Digitale, iligo a contribu\u00e9 en octobre dernier \u00e0 l\u2019\u00e9laboration du &lsquo;Panorama de la Mesure d\u2019Efficacit\u00e9 en TV Digitale&rsquo;.<\/p>\n<p>&nbsp;<\/p>\n<p>Mentionn\u00e9e dans la rubrique <em>Brandlift<\/em>, iligo est identifi\u00e9e comme l\u2019un des acteurs cl\u00e9s capables d\u2019\u00e9valuer des KPI tels que la notori\u00e9t\u00e9, l\u2019impact m\u00e9moriel ou encore les retomb\u00e9es sur les attributs de marque au sein des diff\u00e9rents environnements TV Digitale (TV segment\u00e9e, replay, FAST, streaming).<\/p>\n<p>&nbsp;<\/p>\n<p>Une initiative qui souligne l\u2019importance de l\u2019innovation dans les pratiques de mesure et dans l\u2019accompagnement des annonceurs et des agences dans l\u2019\u00e9valuation des campagnes publicitaires dans un \u00e9cosyst\u00e8me TV en constante mutation.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour plus d&rsquo;informations rendez-vous\u00a0 sur le site <a href=\"https:\/\/www.alliancedigitale.org\/4515-2\/\">de l&rsquo;Alliance digitale.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec l\u2019Alliance Digitale et le Groupe de Travail TV Digitale, iligo a contribu\u00e9 en octobre dernier \u00e0 l\u2019\u00e9laboration du &lsquo;Panorama de la Mesure d\u2019Efficacit\u00e9 en TV Digitale&rsquo;. &nbsp; Mentionn\u00e9e dans la rubrique Brandlift, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":73286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400],"tags":[],"class_list":["post-73284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | L&#039;Alliance digitale &amp; iligo : le \u00ab Panorama de la mesure d\u2019efficacit\u00e9 en TV digitale \u00bb<\/title>\n<meta name=\"description\" content=\"En collaboration avec l\u2019Alliance Digitale et le Groupe de Travail TV Digitale, iligo a contribu\u00e9 en octobre dernier \u00e0 l\u2019\u00e9laboration du &#039;Panorama de la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/lalliance-digitale-x-iligo-le-panorama-de-la-mesure-defficacite-en-tv-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | L&#039;Alliance digitale &amp; 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