{"id":73411,"date":"2024-11-27T18:07:58","date_gmt":"2024-11-27T17:07:58","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=73411"},"modified":"2024-12-18T15:23:10","modified_gmt":"2024-12-18T14:23:10","slug":"iligo-intervenant-a-la-nuit-du-retail-media-in-store-organise-par-scala","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-intervenant-a-la-nuit-du-retail-media-in-store-organise-par-scala\/","title":{"rendered":"iligo, intervenant \u00e0 la Nuit du Retail Media in store organis\u00e9 par SCALA"},"content":{"rendered":"<p>iligo \u00e9tait pr\u00e9sent \u00e0 la premi\u00e8re nuit du Retail M\u00e9dia organis\u00e9e par le groupe Stratacache \u00e0 traver sa filiale Scala le 25 novembre \u00e0 Paris<\/p>\n<p>&nbsp;<\/p>\n<p>Une occasion de partager en exclusivit\u00e9 les r\u00e9sultats de l\u2019\u00e9tude sur la perception du DOOH in store dans un environnement FMCG r\u00e9alis\u00e9 pour Scala.<\/p>\n<p>&nbsp;<\/p>\n<p>Une soir\u00e9e qui \u00e9tait anim\u00e9e par Ikram Mniai, directrice commerciale de Scala et qui a permis de nombreux \u00e9changes sur le potentiel et l\u2019avenir du nouveau m\u00e9dia qu\u2019est le retail media in store.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>iligo \u00e9tait pr\u00e9sent \u00e0 la premi\u00e8re nuit du Retail M\u00e9dia organis\u00e9e par le groupe Stratacache \u00e0 traver sa filiale Scala le 25 novembre \u00e0 Paris &nbsp; Une occasion de partager en exclusivit\u00e9 les r\u00e9sultats de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":73415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400],"tags":[],"class_list":["post-73411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo, intervenant \u00e0 la Nuit du Retail Media in store organis\u00e9 par SCALA<\/title>\n<meta name=\"description\" content=\"iligo \u00e9tait pr\u00e9sent \u00e0 la premi\u00e8re nuit du Retail M\u00e9dia organis\u00e9e par le groupe Stratacache \u00e0 traver sa filiale Scala le 25 novembre \u00e0 Paris &nbsp; Une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-intervenant-a-la-nuit-du-retail-media-in-store-organise-par-scala\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo, intervenant \u00e0 la Nuit du Retail Media in store organis\u00e9 par SCALA\" \/>\n<meta property=\"og:description\" content=\"iligo \u00e9tait pr\u00e9sent \u00e0 la premi\u00e8re nuit du Retail M\u00e9dia organis\u00e9e par le groupe Stratacache \u00e0 traver sa filiale Scala le 25 novembre \u00e0 Paris &nbsp; 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