{"id":75281,"date":"2025-01-17T14:55:16","date_gmt":"2025-01-17T13:55:16","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=75281"},"modified":"2025-01-21T10:57:45","modified_gmt":"2025-01-21T09:57:45","slug":"lors-dune-matinee-conference-nrj-global-et-iligo-devoileront-leur-nouvelle-etude-audio-transfer","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/lors-dune-matinee-conference-nrj-global-et-iligo-devoileront-leur-nouvelle-etude-audio-transfer\/","title":{"rendered":"Lors d&rsquo;une matin\u00e9e conf\u00e9rence, NRJ  GLOBAL et iligo d\u00e9voileront leur nouvelle \u00e9tude Audio Transfer"},"content":{"rendered":"<p>Le <strong>23 janvier<\/strong>, retrouvez dans les locaux de NRJ : <strong>C\u00e9cile Chambaudrie<\/strong> (pr\u00e9sidente de NRJ Global) et <strong>Marie-No\u00eblle Le Moal<\/strong> (directrice de la strat\u00e9gie marketing et de l\u2019innovation) <strong>\u00e0 partir de 8H45<\/strong> lors de la matin\u00e9e-conf\u00e9rence d\u00e9di\u00e9e \u00e0 l\u2019audio avant de laisser la place \u00e0 <strong>Nathalie Birrocheau<\/strong> (CEO Ircam Amplify). Et pour conclure, iligo interviendra pour exposer l&rsquo;\u00e9tude connue sous le <strong>nom d&rsquo;Audio Transfer<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour rappel, deux \u00e9tudes ont d\u00e9j\u00e0 \u00e9t\u00e9 men\u00e9es par<strong> iligo<\/strong> pour enrichir le programme de <strong>NJR Global<\/strong> d\u00e9di\u00e9 \u00e0 l\u2019audio :<\/p>\n<ul>\n<li>L&rsquo;\u00e9tude Listen&amp;Feel sur les codes cr\u00e9atifs de l&rsquo;audio<\/li>\n<li>L&rsquo;\u00e9tude sur le pouvoir des signatures sonores<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Olivier Goulet<\/strong> (dirigeant-fondateur d\u2019iligo) et <strong>J\u00e9r\u00f4me Thellier<\/strong> (directeur du p\u00f4le \u00ab Marketing Efficiency \u00bb d\u2019iligo) pr\u00e9senteront donc cette nouvelle \u00e9tude qui se compose de 2 parties distinctes pour \u00e9valuer l&rsquo;effet des cr\u00e9ations publicitaires radio-audio.<\/p>\n<p>&nbsp;<\/p>\n<p>La premi\u00e8re partie consiste \u00e0 mettre en \u00e9vidence l&rsquo;impact \u00e9vocateur des marques sur l&rsquo;imagerie mentale apr\u00e8s avoir \u00e9cout\u00e9 des messages publicitaires en <strong>utilisant un traitement par IA<\/strong>. La deuxi\u00e8me partie met en avant les performances des strat\u00e9gies de communication, en mettant l&rsquo;accent <strong>sur l&rsquo;efficacit\u00e9 des cr\u00e9ations publicitaires radio-audio dans les campagnes vid\u00e9o<\/strong>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/fr.themedialeader.com\/le-23-janvier-nrj-global-presente-sa-nouvelle-etude-audio-transfer\/\"><strong>Retrouvez l\u2019article sur The Media Leader\u00a0!<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le 23 janvier, retrouvez dans les locaux de NRJ : C\u00e9cile Chambaudrie (pr\u00e9sidente de NRJ Global) et Marie-No\u00eblle Le Moal (directrice de la strat\u00e9gie marketing et de l\u2019innovation) \u00e0 partir de 8H45 lors de la [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":75285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,400],"tags":[],"class_list":["post-75281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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