{"id":77049,"date":"2025-04-10T17:31:32","date_gmt":"2025-04-10T15:31:32","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=77049"},"modified":"2025-04-10T18:21:29","modified_gmt":"2025-04-10T16:21:29","slug":"collaboration-mediatransports-effimetre","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/collaboration-mediatransports-effimetre\/","title":{"rendered":"Effim\u00e8tre d\u00e9crypte les leviers de performance des campagnes publicitaires dans les transports en commun"},"content":{"rendered":"<h5>Le mercredi 9 avril 2025, <strong>Mediatransports<\/strong>, r\u00e9gie publicitaire sp\u00e9cialis\u00e9 dans l&rsquo;affichage transport a organis\u00e9 une matin\u00e9e pour pr\u00e9senter les <strong>solutions novatrices qui r\u00e9volutionneront la fa\u00e7on d\u2019aider les annonceurs \u00e0 toucher au mieux leurs audiences. <\/strong><\/h5>\n<p><img decoding=\"async\" class=\"wp-image-77050 alignleft\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3.jpeg\" alt=\"collaboration iligo MediaTransports\" width=\"423\" height=\"238\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3.jpeg 1671w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3-300x169.jpeg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3-1024x576.jpeg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3-768x432.jpeg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3-1536x864.jpeg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/04\/shared-image-3-700x394.jpeg 700w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<h5><\/h5>\n<h5><\/h5>\n<h6><\/h6>\n<p>&nbsp;<\/p>\n<h6><strong>Au cours de cette matin\u00e9e, iligo et Mediatransports ont pr\u00e9sent\u00e9 conjointement les r\u00e9sultats d&rsquo;une \u00e9tude sur la compr\u00e9hension des facteurs cl\u00e9s de l\u2019efficacit\u00e9 des campagnes publicitaires DOOH (Digital Out-Of-Home) dans les transports.\u00a0<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><strong>Les 14 ann\u00e9es de collaboration d&rsquo;iligo et Mediatransports<\/strong> n\u2019ont cess\u00e9 de se renforcer gr\u00e2ce \u00e0 l\u2019enrichissement d\u2019une base de donn\u00e9es regroupant <strong>200.000 interviews<\/strong> et environ <strong>30 millions de donn\u00e9es<\/strong> provenant des <strong>\u00e9valuations de campagne DOOH<\/strong>. Ces donn\u00e9es permettent de :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>mesurer l&rsquo;impact des campagnes<\/strong> publicitaires sur les utilisateurs des transports en commun<\/li>\n<li><strong>valoriser la pertinence des supports ou des emplacements<\/strong> (m\u00e9tro, gare)<\/li>\n<li>\u00a0<strong>d\u2019identifier les leviers d\u2019optimisation <\/strong>pour les campagnes \u00e0 venir<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour en savoir plus sur cette base de donn\u00e9es servant \u00e0 alimenter <strong>Effim\u00e8tre, le nouvel outil de MediaTransports<\/strong>, <a href=\"https:\/\/www.cbnews.fr\/digital\/image-mediatransports-accelere-data-au-service-efficacite-92067\">cliquez ici<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Le mercredi 9 avril 2025, Mediatransports, r\u00e9gie publicitaire sp\u00e9cialis\u00e9 dans l&rsquo;affichage transport a organis\u00e9 une matin\u00e9e pour pr\u00e9senter les solutions novatrices qui r\u00e9volutionneront la fa\u00e7on d\u2019aider les annonceurs \u00e0 toucher au mieux leurs audiences. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":77051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-77049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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