{"id":78407,"date":"2025-06-12T16:14:14","date_gmt":"2025-06-12T14:14:14","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=78407"},"modified":"2025-06-12T16:23:51","modified_gmt":"2025-06-12T14:23:51","slug":"oum-2025-ia","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/oum-2025-ia\/","title":{"rendered":"Pour les Fran\u00e7ais, les domaines les plus affect\u00e9s par l\u2019IA dans le futur seront la sant\u00e9 (48%), le travail (45%) et la s\u00e9curit\u00e9 (42%)"},"content":{"rendered":"<p><strong>Dans un contexte o\u00f9 l&rsquo;intelligence artificielle prend de plus en plus d\u2019ampleur dans la vie quotidienne des Fran\u00e7ais, notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le les perceptions, usages et attentes des Fran\u00e7ais vis-\u00e0-vis de cette technologie d\u00e9j\u00e0 r\u00e9volutionnaire.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-78408\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/IA.png\" alt=\"IA \" width=\"350\" height=\"232\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/IA.png 350w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/IA-300x199.png 300w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pour comprendre ce ph\u00e9nom\u00e8ne de soci\u00e9t\u00e9, iligo a interrog\u00e9 1000 Fran\u00e7ais, repr\u00e9sentatif de la population fran\u00e7aise, dans le cadre de son cycle d\u2019\u00e9tude de l\u2019Observatoire des Usages Multi-\u00e9crans afin de d\u00e9celer les derni\u00e8res tendances et la perception des Fran\u00e7ais vis-\u00e0-vis de l\u2019IA. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>1<sup>er<\/sup> constat : Une notori\u00e9t\u00e9 encore partielle, domin\u00e9e par quelques figures embl\u00e9matiques<\/strong><\/h4>\n<p>Aujourd\u2019hui, lorsqu&rsquo;on interroge les Fran\u00e7ais sur les outils ou applications d&rsquo;intelligence artificielle qu&rsquo;ils connaissent, <strong>ChatGPT<\/strong> est sans conteste celui qui s&rsquo;impose en t\u00eate des citations spontan\u00e9es, mentionn\u00e9 par <strong>pr\u00e8s d\u20191 Fran\u00e7ais sur 2<\/strong>. Derri\u00e8re ce g\u00e9ant qui a su s\u2019imposer comme la r\u00e9f\u00e9rence en termes d\u2019IA, d&rsquo;autres noms comme Gemini (21%), Copilot (6%) ou encore Mistral (3%) sont spontan\u00e9ment cit\u00e9s de mani\u00e8re beaucoup plus marginale.<\/p>\n<p>&nbsp;<\/p>\n<p>Cette notori\u00e9t\u00e9 concentr\u00e9e traduit une vision encore <strong>tr\u00e8s op\u00e9rationnelle<\/strong> de l&rsquo;IA, principalement identifi\u00e9e \u00e0 travers les assistants conversationnels ou les outils de g\u00e9n\u00e9ration de contenu. Les dimensions plus syst\u00e9miques de l&rsquo;IA (algorithmes de recommandation, analyse pr\u00e9dictive, automatisation) restent encore peu identifi\u00e9es par le grand public.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>2<sup>\u00e8me<\/sup> constat\u00a0: Des usages personnels encore modestes, mais en forte progression<\/strong><\/h4>\n<p><strong>58% des Fran\u00e7ais (de 18 \u00e0 69 ans) d\u00e9clarent avoir d\u00e9j\u00e0 utilis\u00e9 une intelligence artificielle g\u00e9n\u00e9rative \u00e0 titre personnel<\/strong> (ex. ChatGPT, Midjourney&#8230;). Dans le d\u00e9tail :<\/p>\n<ul>\n<li>7% l&rsquo;utilisent tous les jours<\/li>\n<li>19% l&rsquo;utilisent plusieurs fois par semaine<\/li>\n<li>31% l&rsquo;utilisent plus occasionnellement<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>A contrario, 42% des Fran\u00e7ais n\u2019y ont jamais eu recours\u00a0: 19% aimeraient essayer et <strong>24% ne s&rsquo;y int\u00e9ressent pas<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Des fortes disparit\u00e9s apparaissent selon les profils : les utilisateurs sont significativement plus des jeunes de 18-34 ans (80%), des CSP+ (64%) et des habitants d\u2019IDF (67%).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Jug\u00e9e utile pour plus de 6 personnes sur 10<\/strong>, les usages concernent majoritairement la recherche d&rsquo;information, la r\u00e9daction de contenus, ou encore des fonctions plus ludiques telles que la cr\u00e9ation d&rsquo;images ou de r\u00e9ponses personnalis\u00e9es. On note une forte curiosit\u00e9 vis-\u00e0-vis de ces outils, mais aussi une forme d&rsquo;h\u00e9sitation ou de prudence chez les publics moins technophiles.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>3<sup>\u00e8me<\/sup> constat\u00a0: Une technologie per\u00e7ue comme cl\u00e9 pour l&rsquo;innovation\u2026 mais source d\u2019inqui\u00e9tudes dans le monde du travail<\/strong><\/h4>\n<p>L\u2019IA repr\u00e9sente <strong>un puissant levier d&rsquo;innovation<\/strong> <strong>pour les prochaines ann\u00e9es<\/strong>\u00a0: les Fran\u00e7ais estiment qu\u2019elle va notamment impacter les domaines de la sant\u00e9 (48%), du travail (45%) et de la s\u00e9curit\u00e9 dans le domicile (42%). L\u2019intelligence artificielle est effectivement per\u00e7ue comme un moyen d&rsquo;am\u00e9liorer la performance, la rapidit\u00e9, la productivit\u00e9 ainsi que l&rsquo;accessibilit\u00e9 des services.<\/p>\n<p>&nbsp;<\/p>\n<h4><img decoding=\"async\" class=\"aligncenter wp-image-78409\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Impact-IA-1024x674.png\" alt=\"Impact IA\" width=\"662\" height=\"436\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Impact-IA-1024x674.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Impact-IA-300x197.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Impact-IA-768x505.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Impact-IA-700x461.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Impact-IA.png 1293w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/h4>\n<p>&nbsp;<\/p>\n<p>Dans le monde du travail, plus de 4 actifs sur 10 ont d\u00e9j\u00e0 eu recours \u00e0 l\u2019IA. Cette technologie suscite des inqui\u00e9tudes croissantes : pr\u00e8s d\u20191 actif sur 2 juge que l\u2019IA va remplacer certains emplois et va engendrer des cons\u00e9quences non-n\u00e9gligeables telles que la transformation des comp\u00e9tences attendues ou encore la perte du lien humain dans les interactions au travail.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>4\u00e8me constat : Des attentes fortes en termes de r\u00e9gulation et d&rsquo;\u00e9thique<\/h4>\n<p>Face \u00e0 la mont\u00e9e en puissance de l&rsquo;IA, la majeure partie des Fran\u00e7ais exprime le besoin d&rsquo;un encadrement strict et transparent. Malgr\u00e9 une confiance en hausse par rapport \u00e0 2024 (passant ainsi de 58% \u00e0 62% de confiance positive), 87% souhaitent que des r\u00e8gles soient mises en place et ces derni\u00e8res doivent l\u2019\u00eatre par les pouvoirs publics. Ces r\u00e8gles doivent fixer un cadre clair sur les usages permis, les droits des utilisateurs, la protection des donn\u00e9es personnelles ou encore la lutte contre les biais algorithmiques.<\/p>\n<p>Les domaines les plus sensibles (surveillance, justice, m\u00e9dias, administration publique) suscitent une m\u00e9fiance plus marqu\u00e9e, et les Fran\u00e7ais se montrent tr\u00e8s attentifs aux potentielles d\u00e9rives ou d\u00e9shumanisations.<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>5\u00e8me constat : Des repr\u00e9sentations mentales clivantes<\/h4>\n<p>Verba Vista est l\u2019outil exclusif d\u2019iligo bas\u00e9 sur l\u2019intelligence artificielle, con\u00e7u pour analyser les r\u00e9ponses \u00e0 des questions ouvertes et permettre une repr\u00e9sentation visuelle des opinions et ressentis des consommateurs \u00e0 travers leurs verbatims.<\/p>\n<p>&nbsp;<\/p>\n<p>Cette solution a \u00e9t\u00e9 appliqu\u00e9e \u00e0 la question ouverte suivante : \u00ab Quels sont tous les mots qui vous viennent \u00e0 l\u2019esprit quand vous pensez \u00e0 l\u2019intelligence artificielle ? \u00bb<br \/>\n4 repr\u00e9sentations mentales \u00e9mergent (de gauche \u00e0 droite) :<br \/>\n&#8211; La dimension de praticit\u00e9\/d\u2019aide<br \/>\n&#8211; La perception d\u2019innovation\/de progr\u00e8s<br \/>\n&#8211; Le sentiment d\u2019ins\u00e9curit\u00e9\/d\u2019intrusion<br \/>\n&#8211; La repr\u00e9sentation transhumanisme de l\u2019\u00eatre humain<\/p>\n<h4><img decoding=\"async\" class=\"aligncenter size-large wp-image-78411\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-1024x814.png\" alt=\"Repr\u00e9sentation IA \" width=\"1024\" height=\"814\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-1024x814.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-300x238.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-768x611.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-1536x1221.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-2048x1628.png 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-1-700x556.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-78427\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-1024x787.png\" alt=\"Repr\u00e9sentation IA\" width=\"1024\" height=\"787\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-1024x787.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-300x231.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-768x590.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-1536x1181.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-2048x1575.png 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/06\/Verbatim-IA-2-1-700x538.png 700w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4>M\u00e9thodologie du barom\u00e8tre<\/h4>\n<ul>\n<li>Interviews r\u00e9alis\u00e9es sur CAWI (Computer-Assisted Web Interviewing)<\/li>\n<li>Terrain r\u00e9alis\u00e9 du 7 au 11 avril 2025<\/li>\n<li>1000 r\u00e9pondants de 18 \u00e0 69 ans repr\u00e9sentatifs de la population fran\u00e7aise en termes de sexe, d\u2019\u00e2ge, de CSP et d\u2019UDA5<\/li>\n<\/ul>\n<h4><strong>A propos d\u2019iligo :<\/strong><\/h4>\n<p>iligo is a <strong>research agency<\/strong> dedicated to the <strong>understanding consumer behavior and measuring marketing levers.<\/strong><\/p>\n<ul>\n<li>Agence, car l\u2019<strong>apport en conseil<\/strong>, notamment d&rsquo;un pt de vue strat\u00e9gique, est une composante des missions d\u2019iligo.<\/li>\n<\/ul>\n<ul>\n<li>Etudes, car il s&rsquo;agit de produire des<strong> recommandations op\u00e9rationnelles<\/strong> en s&rsquo;appuyant sur des donn\u00e9es fiables, des observations quantitatives, qualitatives, passives ou hybrides. Mais la donn\u00e9e n\u2019est qu\u2019un moyen pas une fin en soi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>iligo est particuli\u00e8rement reconnue dans le domaine de l\u2019<strong>innovation<\/strong>.<\/p>\n<ul>\n<li>Seule agence d\u2019\u00e9tudes pr\u00e9sente dans le classement des <strong>500 premi\u00e8res entreprises de la Tech fran\u00e7aise<\/strong> (source\u00a0: Frenchweb \u00e9dition 2017)<\/li>\n<li>Agence d\u2019\u00e9tude <strong>la plus prim\u00e9e<\/strong> lors des Troph\u00e9es Etudes &amp; Innovations 2016, 2017, 2018, 2019, 2021, 2022, 2023, 2024 notamment pour des protocoles avec Google, Twitter, Publicis, etc\u2026 (source\u00a0: Offre Media\/Syntec Etudes)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour en savoir plus : <a href=\"https:\/\/www.iligo.fr\/en\/\">https:\/\/www.iligo.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Contact\u00a0<\/strong><strong><br \/>\n<\/strong><\/p>\n<p><strong>H\u00e9lo\u00efse LEVASSEUR<\/strong><\/p>\n<p><a href=\"mailto:heloise.levasseur@iligo.fr\">heloise.levasseur@iligo.fr<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans un contexte o\u00f9 l&rsquo;intelligence artificielle prend de plus en plus d\u2019ampleur dans la vie quotidienne des Fran\u00e7ais, notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le les perceptions, usages et attentes des Fran\u00e7ais vis-\u00e0-vis de cette technologie d\u00e9j\u00e0 r\u00e9volutionnaire. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":78415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,662,316,400],"tags":[],"class_list":["post-78407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-barometres","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | Pour les Fran\u00e7ais, les domaines les plus affect\u00e9s par l\u2019IA dans le futur seront la sant\u00e9 (48%), le travail (45%) et la s\u00e9curit\u00e9 (42%)<\/title>\n<meta name=\"description\" content=\"Dans un contexte o\u00f9 l&#039;intelligence artificielle prend de plus en plus d\u2019ampleur dans la vie quotidienne des Fran\u00e7ais, notre derni\u00e8re \u00e9tude r\u00e9v\u00e8le les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/oum-2025-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - 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