{"id":80798,"date":"2025-09-10T11:00:21","date_gmt":"2025-09-10T09:00:21","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=80798"},"modified":"2025-09-17T15:42:18","modified_gmt":"2025-09-17T13:42:18","slug":"iligo-club-des-directeurs-artistiques-edition56","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-club-des-directeurs-artistiques-edition56\/","title":{"rendered":"iligo invit\u00e9 au Club des D.A."},"content":{"rendered":"<h5><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.connaissancedesarts.com\/wp-content\/thumbnails\/uploads\/2024\/02\/cda24_actu_constellation_pompidou-tt-width-335-height-188-fill-1-crop-0-bgcolor-ffffff.jpg\" alt=\"Fermeture du Centre Pompidou \u00e0 Paris : quelles expositions auront lieu au Grand Palais et au mus\u00e9e du Louvre \u00e0 partir de 2025 ?\" width=\"294\" height=\"165\" \/><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5><\/h5>\n<h5>Le mardi 9 septembre, le Centre Pompidou a \u00e9t\u00e9 le th\u00e9\u00e2tre de la 56\u1d49 c\u00e9r\u00e9monie du Club des D.A. Cette \u00e9dition a distingu\u00e9 276 r\u00e9alisations parmi plus de 1 430 projets soumis, r\u00e9partis entre les quatre grands p\u00f4les de la comp\u00e9tition : Communication \/ Craft, Production, Design et Digital.<\/h5>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Olivier Goulet, fondateur du cabinet d&rsquo;\u00e9tudes iligo et pr\u00e9sident, depuis peu, de l&rsquo;IREP est heureux d&rsquo;avoir particip\u00e9 \u00e0 cette journ\u00e9e mettant en lumi\u00e8re la cr\u00e9ation lors de la conf\u00e9rence \u00ab\u00a0DOOH, alliance de cr\u00e9ativit\u00e9 et d\u2019efficacit\u00e9\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Il est intervenu en tant qu&rsquo;expert, au c\u00f4t\u00e9 de Nicolas Levy, directeur du d\u00e9veloppement du groupe Publicis en France et membre du Collectif du Planning Strat\u00e9gique (CPS) et Eric Merklen, directeur g\u00e9n\u00e9ral en charge du marketing et du patrimoine de Mediatransports, pour transmettre des enseignements sur le ressenti des individus sur la cr\u00e9ativit\u00e9 en affichage digital (sur la base d&rsquo;une tr\u00e8s grande base de donn\u00e9es d interviews r\u00e9alis\u00e9es depuis plus d&rsquo;une d\u00e9cennie).<\/p>\n<h4>Pour aller plus loin<\/h4>\n<p>Retrouvez les actualit\u00e9s d&rsquo;Olivier Goulet, sur LinkedIn en cliquant <a href=\"https:\/\/www.linkedin.com\/in\/olivier-goulet-4013b412\/\">ici.<\/a><\/p>\n<p>Pour en savoir plus sur le Club des D.A. cliquez <a href=\"https:\/\/leclubdesda.org\/\">ici<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Le mardi 9 septembre, le Centre Pompidou a \u00e9t\u00e9 le th\u00e9\u00e2tre de la 56\u1d49 c\u00e9r\u00e9monie du Club des D.A. Cette \u00e9dition a distingu\u00e9 276 r\u00e9alisations parmi plus de 1 430 projets soumis, r\u00e9partis entre les [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":80839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-80798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo invit\u00e9 au Club des D.A.<\/title>\n<meta name=\"description\" content=\"Le mardi 9 septembre, le Centre Pompidou a \u00e9t\u00e9 le th\u00e9\u00e2tre de la 56\u1d49 c\u00e9r\u00e9monie du Club des D.A. 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