{"id":80996,"date":"2025-09-19T12:00:31","date_gmt":"2025-09-19T10:00:31","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=80996"},"modified":"2025-09-23T12:21:53","modified_gmt":"2025-09-23T10:21:53","slug":"best-case-iligo-admtv","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/best-case-iligo-admtv\/","title":{"rendered":"2 \u00e9tudes iligo retenues comme best case par l&rsquo;ADMTV"},"content":{"rendered":"<h5><img decoding=\"async\" class=\"wp-image-80999 alignleft\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/ADMTV2.png\" alt=\"Best case ADMTV\" width=\"430\" height=\"240\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/ADMTV2.png 960w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/ADMTV2-300x168.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/ADMTV2-768x429.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/ADMTV2-700x391.png 700w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/h5>\n<h5>Dans la derni\u00e8re parution du livre blanc \u00ab\u00a0Best Cases Efficacit\u00e9 de la TV segment\u00e9e\u00a0\u00bb, de l&rsquo;Alliance Des M\u00e9dias TV &amp; Vid\u00e9o, parait 2 \u00e9tudes men\u00e9es par l&rsquo;agence d&rsquo;\u00e9tudes iligo. Ces \u00e9tudes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es pour confirmer l&rsquo;importance et la contribution des leviers de notori\u00e9t\u00e9 et de branding dans l&rsquo;efficacit\u00e9 des campagnes publicitaires.<\/h5>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>Quels sont les missions de l&rsquo;ADMTV ?<\/h4>\n<p>L\u2019ADMTV est un syndicat professionnel qui a 4 missions directrices :<\/p>\n<ul>\n<li><strong>la promotion de la publicit\u00e9 TV<\/strong>, y compris au travers le soutien de ses membres aux campagnes d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral,<\/li>\n<li><strong>l\u2019\u00e9tude de la publicit\u00e9 TV et de la permanence de son efficacit\u00e9<\/strong> pour ses annonceurs, conseils en achats m\u00e9dias et agences de publicit\u00e9,<\/li>\n<li><strong>la veille des d\u00e9veloppements de la publicit\u00e9 TV<\/strong>, notamment dans le monde,<\/li>\n<li><strong>la repr\u00e9sentation de ses membres et le dialogue avec les instances<\/strong> repr\u00e9sentatives des acteurs de la publicit\u00e9<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Dans le livre blanc \u00ab\u00a0Best Cases Efficacit\u00e9 TVs\u00a0\u00bb, on y retrouve une compilation et une analyse de 12 campagnes test men\u00e9es par les r\u00e9gies membres de l\u2019ADMTV.<\/p>\n<h4>Les 2 \u00e9tudes iligo paru dans le livre blanc<\/h4>\n<p>La t\u00e9l\u00e9vision segment\u00e9e repr\u00e9sente une solution tr\u00e8s op\u00e9rationnelle pour toucher des populations sp\u00e9cifiques. En effet, la personnalisation des contenus en fonction des profils des individus permet d&rsquo;influencer les habitudes et les comportements des foyers. R\u00e9sultat, ce ciblage plus fin permet d&rsquo;optimiser l&rsquo;efficacit\u00e9 des campagnes en touchant les bonnes personnes au bon moment, tout en renfor\u00e7ant la mesure et le pilotage des performances.<\/p>\n<p>&nbsp;<\/p>\n<h5>Cas n\u00b01 :<\/h5>\n<p>La campagne TVS pour ce cuisiniste a renforc\u00e9 la reconnaissance de la campagne et dynamis\u00e9 l\u2019image de l\u2019enseigne. Le gain obtenu sur l&rsquo;intention d&rsquo;achat montre l&rsquo;impact de la notori\u00e9t\u00e9 et du branding sur la d\u00e9sirabilit\u00e9 de la marque<\/p>\n<h5><img decoding=\"async\" class=\"wp-image-81026 alignnone\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010-1024x576.jpg\" alt=\"best case ADMTV iligo\" width=\"770\" height=\"434\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010-1024x576.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010-300x169.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010-768x432.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010-1536x864.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010-700x394.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0010.jpg 2000w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/h5>\n<h5><\/h5>\n<h5>Cas n\u00b02 :<\/h5>\n<p>Le dispositif de TV segment\u00e9e a permis \u00e0 cette marque francilienne de location de v\u00e9los de booster consid\u00e9rablement des intentions concr\u00e8tes.<\/p>\n<h4><img decoding=\"async\" class=\"wp-image-81028 alignnone\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012-1024x576.jpg\" alt=\"best case ADMTV iligo\" width=\"770\" height=\"434\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012-1024x576.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012-300x169.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012-768x432.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012-1536x864.jpg 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012-700x394.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/09\/LivreBlanc_BestCases-EFFICACITE-TVS-V3-2_page-0012.jpg 2000w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/h4>\n<h4>Pour en savoir plus<\/h4>\n<p>Retrouvez les actualit\u00e9s de l&rsquo;ADMTV en cliquant <a href=\"https:\/\/www.admtv.org\/\">ici<\/a>.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans la derni\u00e8re parution du livre blanc \u00ab\u00a0Best Cases Efficacit\u00e9 de la TV segment\u00e9e\u00a0\u00bb, de l&rsquo;Alliance Des M\u00e9dias TV &amp; Vid\u00e9o, parait 2 \u00e9tudes men\u00e9es par l&rsquo;agence d&rsquo;\u00e9tudes iligo. Ces \u00e9tudes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es pour [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":81025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-80996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | 2 \u00e9tudes iligo retenues comme best case par l&#039;ADMTV<\/title>\n<meta name=\"description\" content=\"Dans la derni\u00e8re parution du livre blanc &quot;Best Cases Efficacit\u00e9 de la TV segment\u00e9e&quot;, de l&#039;Alliance Des M\u00e9dias TV &amp; Vid\u00e9o, parait 2 \u00e9tudes men\u00e9es par\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/best-case-iligo-admtv\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | 2 \u00e9tudes iligo retenues comme best case par l&#039;ADMTV\" \/>\n<meta property=\"og:description\" content=\"Dans la derni\u00e8re parution du livre blanc &quot;Best Cases Efficacit\u00e9 de la TV segment\u00e9e&quot;, de l&#039;Alliance Des M\u00e9dias TV &amp; 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