{"id":81863,"date":"2025-11-05T18:11:40","date_gmt":"2025-11-05T17:11:40","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=81863"},"modified":"2026-02-18T12:55:19","modified_gmt":"2026-02-18T11:55:19","slug":"lalliance-et-iligo-devoilent-une-etude-sur-la-performance-publicitaire-des-environnements-news","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/lalliance-et-iligo-devoilent-une-etude-sur-la-performance-publicitaire-des-environnements-news\/","title":{"rendered":"La performance publicitaire des environnements news"},"content":{"rendered":"<p class=\"x_MsoNormal\"><b>Hier, l\u2019Alliance de la presse d\u2019information g\u00e9n\u00e9rale et iligo pr\u00e9sentaient la premi\u00e8re \u00e9tude fran\u00e7aise sur le potentiel publicitaire dans les environnements news.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p class=\"x_MsoNormal\">A l\u2019occasion d\u2019un \u00e9v\u00e8nement organis\u00e9e par l\u2019Alliance de la presse d\u2019information g\u00e9n\u00e9rale, nous avons eu le plaisir de d\u00e9voiler les r\u00e9sultats de notre derni\u00e8re \u00e9tude consacr\u00e9e \u00e0 la performance publicitaire dans les environnements news.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"x_MsoNormal\">Cette matin\u00e9e d\u2019\u00e9changes a r\u00e9uni de nombreuses agences m\u00e9dias, r\u00e9gies, \u00e9diteurs et annonceurs, venus explorer un enjeu majeur : comment les contextes news influencent-ils la perception des campagnes publicitaires et l\u2019image des marques ?<\/p>\n<p>&nbsp;<\/p>\n<p class=\"x_MsoNormal\"><b>Un grand merci \u00e0 <a href=\"https:\/\/www.linkedin.com\/company\/alliance-de-la-presse-d-information-g%C3%A9n%C3%A9rale\/posts\/?feedView=all\">l\u2019Alliance<\/a> pour cette collaboration, ainsi qu\u2019\u00e0 l\u2019ensemble des participants pour la richesse des \u00e9changes et leur enthousiasme \u00e0 l\u2019\u00e9coute de cette \u00e9tude.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p class=\"x_MsoNormal\">La synth\u00e8se de l\u2019\u00e9tude et le communiqu\u00e9 de presse sont disponibles sur demande en contactant l&rsquo;Alliance ici : <a href=\"https:\/\/www.alliancepresse.fr\/contact\/\">https:\/\/www.alliancepresse.fr\/contact\/<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Hier, l\u2019Alliance de la presse d\u2019information g\u00e9n\u00e9rale et iligo pr\u00e9sentaient la premi\u00e8re \u00e9tude fran\u00e7aise sur le potentiel publicitaire dans les environnements news. &nbsp; A l\u2019occasion d\u2019un \u00e9v\u00e8nement organis\u00e9e par l\u2019Alliance de la presse d\u2019information g\u00e9n\u00e9rale, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":82082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-81863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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