{"id":82061,"date":"2025-11-14T17:19:22","date_gmt":"2025-11-14T16:19:22","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82061"},"modified":"2025-11-14T17:51:37","modified_gmt":"2025-11-14T16:51:37","slug":"focus-sur-lefficacite-cross-canal-a-lirep-forum","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/focus-sur-lefficacite-cross-canal-a-lirep-forum\/","title":{"rendered":"Focus sur l&rsquo;efficacit\u00e9 cross canal \u00e0 l&rsquo;IREP Forum"},"content":{"rendered":"<p><strong>Ce 18 novembre 2025 se tiendra <a href=\"https:\/\/www.linkedin.com\/company\/irepinstitutderecherchesetd'etudespublicitaires\/\" target=\"_blank\" rel=\"noopener\">l&rsquo;IREP<\/a> Forum, une conf\u00e9rence qui r\u00e9unit annonceurs, agences m\u00e9dias et experts pour aborder la th\u00e9matique cruciale de l&rsquo;efficacit\u00e9 cross canal : comment mieux mesurer, orchestrer et optimiser ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Cet \u00e9v\u00e9nement sera l&rsquo;occasion de faire le point sur les enjeux actuels du secteur lors d&rsquo;une Table ronde Marques &amp; Agences M\u00e9dias intitul\u00e9e : \u00ab L&rsquo;efficacit\u00e9 publicitaire en question : attentes, enjeux et perspectives \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>La table ronde sera introduite par <a href=\"https:\/\/www.linkedin.com\/in\/olivier-goulet-4013b412\/\" target=\"_blank\" rel=\"noopener\">Olivier Goulet, <\/a>Pr\u00e9sident de l&rsquo;IREP (et Pr\u00e9sident d&rsquo;iligo) et anim\u00e9e par <strong>\u00c9ric Schnubel<\/strong> (Consultant, Reason Why Conseil).<\/p>\n<p>&nbsp;<\/p>\n<p>Parmi les intervenants qui se partageront la sc\u00e8ne pour cette discussion de 10h :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Elsa Bails<\/strong> (Experte en Efficacit\u00e9 Marketing, Pernod Ricard)<\/li>\n<li><strong>Gabriel Levinas<\/strong> (Expert Efficacit\u00e9 Marketing &amp; Advanced Analytics, Nestl\u00e9)<\/li>\n<li><strong>Maxime Montegrand<\/strong> (Responsable Efficacit\u00e9 Marketing, FDJ UNITED)<\/li>\n<li><strong>Magali Florens<\/strong> (Directrice G\u00e9n\u00e9rale, UDECAM)<\/li>\n<li><strong>Pascale Merzereau<\/strong> (Repr\u00e9sentante AAMI \u2013 DG \u00c9tudes et Data, Mediaplus)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Rendez-vous \u00e0 l&rsquo;Auditorium Publicis Media de 8h30 \u00e0 12h30 pour d\u00e9crypter les tendances et les meilleures strat\u00e9gies pour une efficacit\u00e9 publicitaire optimis\u00e9e.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-82073\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/11\/1762945312697-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/11\/1762945312697-1024x576.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/11\/1762945312697-300x169.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/11\/1762945312697-768x432.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/11\/1762945312697-700x394.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/11\/1762945312697.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Ce 18 novembre 2025 se tiendra l&rsquo;IREP Forum, une conf\u00e9rence qui r\u00e9unit annonceurs, agences m\u00e9dias et experts pour aborder la th\u00e9matique cruciale de l&rsquo;efficacit\u00e9 cross canal : comment mieux mesurer, orchestrer et optimiser ? &nbsp; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":82083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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