{"id":82179,"date":"2025-11-24T14:30:35","date_gmt":"2025-11-24T13:30:35","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82179"},"modified":"2025-11-25T14:31:38","modified_gmt":"2025-11-25T13:31:38","slug":"focus-sur-lefficacite-cross-canal-a-lirep-forum-2","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/focus-sur-lefficacite-cross-canal-a-lirep-forum-2\/","title":{"rendered":"iligo participe \u00e0 l\u2019\u00e9v\u00e9nement IREP : \u00ab L\u2019Essentiel de l\u2019Efficacit\u00e9 Publicitaire \u00bb"},"content":{"rendered":"<h5>L\u2019IREP organise le <strong>jeudi 27 novembre<\/strong>, de <strong>17h \u00e0 18h30<\/strong>, la pr\u00e9sentation en webinaire de sa nouvelle publication \u00ab <strong>L\u2019Essentiel de l\u2019Efficacit\u00e9 Publicitaire<\/strong> \u00bb, fruit de 9 mois d\u2019un travail collectif r\u00e9unissant plus de 50 experts du marketing, des m\u00e9dias et de la communication.<\/h5>\n<p>&nbsp;<\/p>\n<p>Ce rendez-vous permettra de partager une <strong>vision unifi\u00e9e de l\u2019efficacit\u00e9 publicitaire<\/strong>, d\u2019en pr\u00e9ciser le p\u00e9rim\u00e8tre, les indicateurs cl\u00e9s, les m\u00e9thodes de mesure ainsi que les d\u00e9fis \u00e0 venir dans un march\u00e9 en pleine transformation.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c0 cette occasion, <strong>Olivier Goulet, CEO d\u2019iligo et Pr\u00e9sident de l\u2019IREP<\/strong>, interviendra aux c\u00f4t\u00e9s des acteurs ayant contribu\u00e9 \u00e0 cette r\u00e9flexion sectorielle d\u2019envergure.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Les intervenants :<\/strong><\/p>\n<p>\u25cf <strong>Christine Robert<\/strong> \u2013 Directrice D\u00e9l\u00e9gu\u00e9e, IREP<br \/>\n\u25cf <strong>Eric Schnubel<\/strong> \u2013 Consultant, Reason Why Conseil<br \/>\n\u25cf <strong>Didier Beauclair<\/strong> \u2013 Union des marques<br \/>\n\u25cf <strong>H\u00e9l\u00e8ne Chartier<\/strong> \u2013 SRI<br \/>\n\u25cf <strong>Pr\u00e9mila Flanet-Choolun<\/strong> \u2013 JCDecaux France<br \/>\n\u25cf <strong>Olivier Goulet<\/strong> \u2013 iligo \/ IREP<br \/>\n\u25cf <strong>Julie Humeau<\/strong> \u2013 dentsu<br \/>\n\u25cf <strong>Fa\u00efza Rabah<\/strong> \u2013 Omnicom Media Group France<br \/>\n\u25cf <strong>Virginie Robert<\/strong> \u2013 NRJ Global<br \/>\n\u25cf <strong>Maximilien Variot<\/strong> \u2013 Ekimetrics<br \/>\n\u25cf <strong>Fabien Vital<\/strong> \u2013 MarketingScan<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Jeudi 27 novembre 2025 \u2013 17h \u00e0 18h30 <\/strong><\/h5>\n<p><strong>Webinaire gratuit &#8211; <a href=\"https:\/\/pub4.activemailer.pro\/formulaire\/674-MYjv9d5juf\">Incription obligatoire<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Un \u00e9v\u00e9nement \u00e0 ne pas manquer pour celles et ceux qui souhaitent mieux comprendre, mesurer et piloter l\u2019efficacit\u00e9 publicitaire dans un \u00e9cosyst\u00e8me en constante \u00e9volution.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019IREP organise le jeudi 27 novembre, de 17h \u00e0 18h30, la pr\u00e9sentation en webinaire de sa nouvelle publication \u00ab L\u2019Essentiel de l\u2019Efficacit\u00e9 Publicitaire \u00bb, fruit de 9 mois d\u2019un travail collectif r\u00e9unissant plus de 50 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":82180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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