{"id":82258,"date":"2025-12-03T15:08:32","date_gmt":"2025-12-03T14:08:32","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82258"},"modified":"2025-12-11T18:43:20","modified_gmt":"2025-12-11T17:43:20","slug":"iligo-sponsorise-the-media-leader-cafe-2","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-sponsorise-the-media-leader-cafe-2\/","title":{"rendered":"iligo interviendra au \u00ab\u00a0The Media Leader caf\u00e9 &#8211; DOOH \u00e9dition\u00a0\u00bb"},"content":{"rendered":"<h5><strong>The Media Leader organise \u00e0 la Samaritaine, le 11 d\u00e9cembre 2025 \u00e0 partir de 8h30, \u00ab\u00a0The Media Leader Caf\u00e9 \u2013 DOOH Edition\u00a0\u00bb, un \u00e9v\u00e8nement consacr\u00e9 aux enjeux du DOOH et du programmatique.<\/strong><\/h5>\n<p>&nbsp;<\/p>\n<p>Cet \u00e9v\u00e8nement, o\u00f9 iligo interviendra en tant que sponsor, donnera lieu \u00e0 des discussions autour des performances et de l&rsquo;\u00e9volution du DOOH.<\/p>\n<p>&nbsp;<\/p>\n<p>Lors de cette matin\u00e9e, <strong>C\u00e9line Pasquier, CEO de l&rsquo;institut d&rsquo;\u00e9tude iligo<\/strong>, pr\u00e9sentera les enseignements d&rsquo;un projet innovant, initi\u00e9 par M\u00e9diatransports, qui comporte des donn\u00e9es obtenues gr\u00e2ce \u00e0 un proc\u00e9d\u00e9 d&rsquo;eye tracking.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The Media Leader organise \u00e0 la Samaritaine, le 11 d\u00e9cembre 2025 \u00e0 partir de 8h30, \u00ab\u00a0The Media Leader Caf\u00e9 \u2013 DOOH Edition\u00a0\u00bb, un \u00e9v\u00e8nement consacr\u00e9 aux enjeux du DOOH et du programmatique. &nbsp; Cet \u00e9v\u00e8nement, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":82421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo interviendra au &quot;The Media Leader caf\u00e9 - DOOH \u00e9dition&quot;<\/title>\n<meta name=\"description\" content=\"The Media Leader organise \u00e0 la Samaritaine, le 11 d\u00e9cembre 2025 \u00e0 partir de 8h30, &quot;The Media Leader Caf\u00e9 \u2013 DOOH Edition&quot;, un \u00e9v\u00e8nement consacr\u00e9 aux enjeux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-sponsorise-the-media-leader-cafe-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo interviendra au &quot;The Media Leader caf\u00e9 - DOOH \u00e9dition&quot;\" \/>\n<meta property=\"og:description\" content=\"The Media Leader organise \u00e0 la Samaritaine, le 11 d\u00e9cembre 2025 \u00e0 partir de 8h30, &quot;The Media Leader Caf\u00e9 \u2013 DOOH Edition&quot;, un \u00e9v\u00e8nement consacr\u00e9 aux enjeux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/iligo-sponsorise-the-media-leader-cafe-2\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-03T14:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T17:43:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2025\/12\/Bandeau-Annonce-DOOH-Cafe.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Communication\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-sponsorise-the-media-leader-cafe-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-sponsorise-the-media-leader-cafe-2\\\/\"},\"author\":{\"name\":\"Communication\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\"},\"headline\":\"iligo interviendra au \u00ab\u00a0The Media Leader caf\u00e9 &#8211; 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