{"id":82716,"date":"2026-01-15T15:05:45","date_gmt":"2026-01-15T14:05:45","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82716"},"modified":"2026-01-15T16:14:14","modified_gmt":"2026-01-15T15:14:14","slug":"la-mesure-de-lattention-chez-iligo","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/la-mesure-de-lattention-chez-iligo\/","title":{"rendered":"La mesure de l’attention chez iligo"},"content":{"rendered":"
Dans le cadre de son intervention lors de l’\u00e9v\u00e9nement The Media Leader<\/a> Caf\u00e9 – DOOH Edition, C\u00e9line Pasquier<\/a>, Directrice associ\u00e9e chez iligo, a pu \u00e9changer au sujet de l’attention.<\/h6>\n

 <\/p>\n

En effet, depuis plus de dix ans<\/strong>, iligo mesure cet indicateur. Et ce, d\u00e8s 2015 avec Google et YouTube (et d\u00e9j\u00e0 avec de l\u2019eye-tracking), sur la mesure compar\u00e9e de formats vid\u00e9o sur mobile.<\/p>\n

 <\/p>\n

Ainsi, se sont d\u00e9velopp\u00e9s plusieurs protocoles pour les m\u00e9dias (affichage classique et digital, presse, vid\u00e9o, digital), mais aussi pour des lieux de trafic (lieux d\u2019accueil du public ou zones de transports) ou des lieux commerciaux (enseignes de distribution ou centres commerciaux).<\/p>\n

 <\/p>\n

D\u00e9couvrez en plus en visionnant cette vid\u00e9o :<\/strong><\/p>\n

 <\/p>\n

https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/V4-CELINE-PASQUIER.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Merci \u00e0 The Media Leader pour cette interview<\/a>.<\/strong><\/p>\n

 <\/p>\n

Quelques ressources \u00e0 ce propos :<\/p>\n

 <\/p>\n

https:\/\/www.iligo.fr\/ce-quil-faut-retenir-de-notre-intervention-au-media-leader-cafe\/<\/a><\/p>\n

https:\/\/www.iligo.fr\/tribune-comprendre-lattention-pour-mieux-declencher-laction\/<\/a><\/p>\n

https:\/\/www.iligo.fr\/attention-publicitaire-decryptage-iligo\/<\/a><\/p>\n

https:\/\/www.iligo.fr\/iligo-mesure-lattention-des-formats-publicitaire-du-metro-parisien-pour-mediatransports-via-eye-tracking\/<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Dans le cadre de son intervention lors de l’\u00e9v\u00e9nement The Media Leader Caf\u00e9 – DOOH Edition, C\u00e9line Pasquier, Directrice associ\u00e9e chez iligo, a pu \u00e9changer au sujet de l’attention.   En effet, depuis plus de […]<\/p>\n","protected":false},"author":6,"featured_media":82750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"\niligo - Research Agency | La mesure de l'attention chez iligo<\/title>\n<meta name=\"description\" content=\"Dans le cadre de son intervention lors de l'\u00e9v\u00e9nement The Media Leader Caf\u00e9 - DOOH Edition, C\u00e9line Pasquier, Directrice associ\u00e9e chez iligo, a pu \u00e9changer\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/la-mesure-de-lattention-chez-iligo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - 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