{"id":82722,"date":"2026-01-14T18:26:37","date_gmt":"2026-01-14T17:26:37","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82722"},"modified":"2026-02-11T16:46:38","modified_gmt":"2026-02-11T15:46:38","slug":"iligo-et-lalliance-digitale-webinaire-dedie-a-laudio-digital","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-et-lalliance-digitale-webinaire-dedie-a-laudio-digital\/","title":{"rendered":"iligo et l&rsquo;Alliance digitale : webinaire sur l\u2019audio digital"},"content":{"rendered":"<h6>Ce vendredi 16 janvier 2026, de 9h00 \u00e0 10h30, iligo interviendra lors du Webinaire Audio Digital, organis\u00e9 par l&rsquo;Alliance Digitale.<\/h6>\n<p>&nbsp;<\/p>\n<p>\u00c0 l\u2019occasion de la publication de la nouvelle \u00e9tude Brand Lift Audio Digital, iligo participera \u00e0 cet \u00e9change d\u00e9di\u00e9 aux enseignements cl\u00e9s de cette \u00e9tude men\u00e9e en collaboration avec l\u2019Alliance Digitale.<\/p>\n<p>&nbsp;<\/p>\n<p>Bas\u00e9e sur quatre campagnes audio digital r\u00e9alis\u00e9es en 2025 dans des secteurs vari\u00e9s tels que les banques en ligne, l&rsquo;automobile, la grande distribution et les boissons, l\u2019\u00e9tude met en \u00e9vidence l\u2019efficacit\u00e9 de l\u2019audio digital et sa contribution aux objectifs de marque.<\/p>\n<p>&nbsp;<\/p>\n<p>Lors de ce webinaire, <a href=\"https:\/\/www.linkedin.com\/in\/jeromethellier\/\">J\u00e9r\u00f4me Thellier<\/a>, Directeur du p\u00f4le Marketing Efficiency chez iligo, pr\u00e9sentera l\u2019analyse des Brand Lift issus de ces campagnes, et partagera les principaux enseignements sur l\u2019impact de l\u2019audio digital et les enjeux de sa mesure.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Pr\u00e9sentation de l\u2019\u00e9tude Brand Lift Audio Digital et analyse de 4 campagnes (Auto, GMS, Boissons, Banque)<br \/>\nJ\u00e9r\u00f4me Thellier, Directeur du p\u00f4le Marketing Efficiency &#8211; iligo<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Keynote : benchmark de l\u2019audio digital<br \/>\nLaetitia Guillaneuf, Marketing Insight Project Senior &#8211; Happydemics<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Table ronde : les enjeux de la mesure de l\u2019audio digital<br \/>\nAvec C\u00e9cile Bertrand, Directrice Mesures Audio &#8211; M\u00e9diam\u00e9trie, Marie Renoir-Couteau, Pr\u00e9sidente &#8211; Lagard\u00e8re Publicit\u00e9 News &amp; Porte-parole de la commission R\u00e9gies &#8211; l\u2019Alliance de la Radio et Fa\u00efza Rabah, Head of Marketing Science &#8211; Omnicom Media Group France.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour participer, inscrivez vous ici : <a href=\"https:\/\/www.linkedin.com\/events\/7408864755580518400\/\">https:\/\/www.linkedin.com\/events\/7408864755580518400\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Rendez-vous le vendredi 16 janvier, de 9h00 \u00e0 10h30<\/li>\n<li>Webinaire live sur LinkedIn<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-82743 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/alliance-digitale-300x169.jpg\" alt=\"\" width=\"758\" height=\"427\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/alliance-digitale-300x169.jpg 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/alliance-digitale-1024x576.jpg 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/alliance-digitale-768x432.jpg 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/alliance-digitale-700x394.jpg 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/alliance-digitale.jpg 1279w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Ce vendredi 16 janvier 2026, de 9h00 \u00e0 10h30, iligo interviendra lors du Webinaire Audio Digital, organis\u00e9 par l&rsquo;Alliance Digitale. &nbsp; \u00c0 l\u2019occasion de la publication de la nouvelle \u00e9tude Brand Lift Audio Digital, iligo [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":82739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo et l&#039;Alliance digitale : webinaire sur l\u2019audio digital<\/title>\n<meta name=\"description\" content=\"Ce vendredi 16 janvier 2026, de 9h00 \u00e0 10h30, iligo interviendra lors du Webinaire Audio Digital, organis\u00e9 par l&#039;Alliance Digitale. &nbsp; \u00c0 l\u2019occasion de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-et-lalliance-digitale-webinaire-dedie-a-laudio-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo et l&#039;Alliance digitale : webinaire sur l\u2019audio digital\" \/>\n<meta property=\"og:description\" content=\"Ce vendredi 16 janvier 2026, de 9h00 \u00e0 10h30, iligo interviendra lors du Webinaire Audio Digital, organis\u00e9 par l&#039;Alliance Digitale. &nbsp; 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