{"id":82761,"date":"2026-01-16T16:51:59","date_gmt":"2026-01-16T15:51:59","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82761"},"modified":"2026-01-16T16:51:59","modified_gmt":"2026-01-16T15:51:59","slug":"iligo-au-webinaire-de-lalliance-digitale","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-au-webinaire-de-lalliance-digitale\/","title":{"rendered":"iligo au webinaire de l’Alliance Digitale"},"content":{"rendered":"
Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio digital.<\/h6>\n

 <\/p>\n

\u00c0 cette occasion, iligo est revenu sur les principaux enseignements tir\u00e9s de 4 Brand Lift 100% audio-digital et sur les effets g\u00e9n\u00e9r\u00e9s par ce levier sur l’ensemble du funnel, du branding \u00e0 l’activation.<\/p>\n

 <\/p>\n

 <\/p>\n

Les \u00e9changes ont \u00e9galement mis en lumi\u00e8re plusieurs \u00e9l\u00e9ments : un m\u00e9dia massivement consomm\u00e9 mais encore sous-investi, un besoin accru d’indicateurs et de mesures structur\u00e9es, l’ouverture de nouvelles perspectives port\u00e9es par la convergence audio-video\/audio-radio ou encore l’utilisation de l\u2019IA comme outil de valorisation et de diversification.<\/p>\n

 <\/p>\n

Pour lire l’\u00e9tude : https:\/\/www.alliancedigitale.org\/publication\/laudio-digital-confirme-son-efficacite-sur-lensemble-des-etapes-du-funnel\/<\/a><\/p>\n

 <\/p>\n

Lien vers le post LinkedIn de l’Alliance Digitale : https:\/\/www.linkedin.com\/posts\/alliancedigitale_live-mesure-ia-activity-7417892266490363904-BOdS\/?utm_source=share&utm_medium=member_desktop&rcm=ACoAABI2mbIBnP_Dw-i1TiJdXCizD7PTkoxI5hY<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio digital.   \u00c0 cette occasion, iligo est revenu sur les principaux […]<\/p>\n","protected":false},"author":6,"featured_media":82762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"\niligo - Research Agency | iligo au webinaire de l'Alliance Digitale<\/title>\n<meta name=\"description\" content=\"Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-au-webinaire-de-lalliance-digitale\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo au webinaire de l'Alliance Digitale\" \/>\n<meta property=\"og:description\" content=\"Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iligo.fr\/en\/iligo-au-webinaire-de-lalliance-digitale\/\" \/>\n<meta property=\"og:site_name\" content=\"iligo - Research Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iligo.fr\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-16T15:51:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/Bandeau-Audio-Digital-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Communication\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:site\" content=\"@iligo_research\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communication\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/\"},\"author\":{\"name\":\"Communication\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\"},\"headline\":\"iligo au webinaire de l’Alliance Digitale\",\"datePublished\":\"2026-01-16T15:51:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/\"},\"wordCount\":174,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Bandeau-Audio-Digital.png\",\"articleSection\":[\"Actualit\u00e9s\",\"Events\",\"iligo\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/\",\"name\":\"iligo - Research Agency | iligo au webinaire de l'Alliance Digitale\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Bandeau-Audio-Digital.png\",\"datePublished\":\"2026-01-16T15:51:59+00:00\",\"description\":\"Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Bandeau-Audio-Digital.png\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Bandeau-Audio-Digital.png\",\"width\":2048,\"height\":1152,\"caption\":\"Bandeau Audio Digital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/iligo-au-webinaire-de-lalliance-digitale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.iligo.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iligo au webinaire de l’Alliance Digitale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"name\":\"iligo - Research Agency\",\"description\":\"Agence d'\u00e9tudes et conseil marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\"},\"alternateName\":\"Research Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.iligo.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#organization\",\"name\":\"iligo\",\"alternateName\":\"iligo Research Agency\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.iligo.fr\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/iligo-logo.jpg\",\"width\":512,\"height\":512,\"caption\":\"iligo\"},\"image\":{\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iligo.fr\\\/\",\"https:\\\/\\\/x.com\\\/iligo_research\",\"https:\\\/\\\/www.instagram.com\\\/iligo_research\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2473085\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.iligo.fr\\\/#\\\/schema\\\/person\\\/da2dff2534c57b6e865a140c3c2e7061\",\"name\":\"Communication\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g\",\"caption\":\"Communication\"},\"url\":\"https:\\\/\\\/www.iligo.fr\\\/en\\\/author\\\/comiligo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"iligo - Research Agency | iligo au webinaire de l'Alliance Digitale","description":"Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iligo.fr\/en\/iligo-au-webinaire-de-lalliance-digitale\/","og_locale":"en_GB","og_type":"article","og_title":"iligo - Research Agency | iligo au webinaire de l'Alliance Digitale","og_description":"Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio","og_url":"https:\/\/www.iligo.fr\/en\/iligo-au-webinaire-de-lalliance-digitale\/","og_site_name":"iligo - Research Agency","article_publisher":"https:\/\/www.facebook.com\/iligo.fr\/","article_published_time":"2026-01-16T15:51:59+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/Bandeau-Audio-Digital-1024x576.png","type":"image\/png"}],"author":"Communication","twitter_card":"summary_large_image","twitter_creator":"@iligo_research","twitter_site":"@iligo_research","twitter_misc":{"Written by":"Communication","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#article","isPartOf":{"@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/"},"author":{"name":"Communication","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/da2dff2534c57b6e865a140c3c2e7061"},"headline":"iligo au webinaire de l’Alliance Digitale","datePublished":"2026-01-16T15:51:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/"},"wordCount":174,"commentCount":0,"publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/Bandeau-Audio-Digital.png","articleSection":["Actualit\u00e9s","Events","iligo"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/","url":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/","name":"iligo - Research Agency | iligo au webinaire de l'Alliance Digitale","isPartOf":{"@id":"https:\/\/www.iligo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#primaryimage"},"image":{"@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/Bandeau-Audio-Digital.png","datePublished":"2026-01-16T15:51:59+00:00","description":"Ce vendredi 16 janvier, l\u2019Alliance Digitale a donn\u00e9 le coup d\u2019envoi de l\u2019ann\u00e9e avec son tout premier live LinkedIn, consacr\u00e9 aux enjeux de l\u2019audio","breadcrumb":{"@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#primaryimage","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/Bandeau-Audio-Digital.png","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/01\/Bandeau-Audio-Digital.png","width":2048,"height":1152,"caption":"Bandeau Audio Digital"},{"@type":"BreadcrumbList","@id":"https:\/\/www.iligo.fr\/iligo-au-webinaire-de-lalliance-digitale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.iligo.fr\/"},{"@type":"ListItem","position":2,"name":"iligo au webinaire de l’Alliance Digitale"}]},{"@type":"WebSite","@id":"https:\/\/www.iligo.fr\/#website","url":"https:\/\/www.iligo.fr\/","name":"iligo - Research Agency","description":"Agence d'\u00e9tudes et conseil marketing","publisher":{"@id":"https:\/\/www.iligo.fr\/#organization"},"alternateName":"Research Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iligo.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.iligo.fr\/#organization","name":"iligo","alternateName":"iligo Research Agency","url":"https:\/\/www.iligo.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","contentUrl":"https:\/\/www.iligo.fr\/wp-content\/uploads\/2018\/01\/iligo-logo.jpg","width":512,"height":512,"caption":"iligo"},"image":{"@id":"https:\/\/www.iligo.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iligo.fr\/","https:\/\/x.com\/iligo_research","https:\/\/www.instagram.com\/iligo_research\/","https:\/\/www.linkedin.com\/company\/2473085\/"]},{"@type":"Person","@id":"https:\/\/www.iligo.fr\/#\/schema\/person\/da2dff2534c57b6e865a140c3c2e7061","name":"Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edf4ede8d2127a73489be45ed90d082de9ed1a26ecd949be9e6c12edef37dbf5?s=96&d=mm&r=g","caption":"Communication"},"url":"https:\/\/www.iligo.fr\/en\/author\/comiligo\/"}]}},"views":987,"_links":{"self":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/82761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/comments?post=82761"}],"version-history":[{"count":0,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/posts\/82761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media\/82762"}],"wp:attachment":[{"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/media?parent=82761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/categories?post=82761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iligo.fr\/en\/wp-json\/wp\/v2\/tags?post=82761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}