{"id":82821,"date":"2026-01-23T12:03:05","date_gmt":"2026-01-23T11:03:05","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=82821"},"modified":"2026-01-23T12:03:05","modified_gmt":"2026-01-23T11:03:05","slug":"iligo-au-future-of-publishers","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-au-future-of-publishers\/","title":{"rendered":"iligo au Future of Publishers"},"content":{"rendered":"

Etude sur l’efficacit\u00e9 publicitaire des environnements news<\/h4>\n

 <\/p>\n

Ce jeudi 22 janvier 2026, lors de l\u2019\u00e9v\u00e8nement Future of Publishers (Minted), iligo pr\u00e9sentait une \u00e9tude commandit\u00e9e par l\u2019Association de la Presse d\u2019Information G\u00e9n\u00e9rale, sur l\u2019efficacit\u00e9 publicitaire des environnements news.<\/strong><\/h6>\n

 <\/p>\n

Aux c\u00f4t\u00e9s de Florent Rimbert<\/a>, Olivier Goulet<\/a> (CEO et Fondateur d\u2019iligo) a pu partager les enseignements de cette \u00e9tude qui a montr\u00e9 que l\u2019efficacit\u00e9 publicitaire (mesur\u00e9e notamment \u00e0 travers les indicateurs d\u2019image de marque, de valeur per\u00e7ue de la marque et de consid\u00e9ration), est \u00e9quivalente entre les environnements news et lifestyle. \u00a0<\/strong><\/p>\n

 <\/p>\n

L\u2019\u00e9tude montre \u00e9galement un insight cl\u00e9\u00a0: la confiance dans les marques qui communiquent dans la presse news est forte et cela augmente la valeur per\u00e7ue de ces marques.<\/strong><\/p>\n

 <\/p>\n

Pour en savoir plus\u00a0:<\/strong>\u00a0https:\/\/www.iligo.fr\/lalliance-et-iligo-devoilent-une-etude-sur-la-performance-publicitaire-des-environnements-news\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Etude sur l’efficacit\u00e9 publicitaire des environnements news   Ce jeudi 22 janvier 2026, lors de l\u2019\u00e9v\u00e8nement Future of Publishers (Minted), iligo pr\u00e9sentait une \u00e9tude commandit\u00e9e par l\u2019Association de la Presse d\u2019Information G\u00e9n\u00e9rale, sur l\u2019efficacit\u00e9 publicitaire […]<\/p>\n","protected":false},"author":6,"featured_media":82822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-82821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"\niligo - Research Agency | iligo au Future of Publishers<\/title>\n<meta name=\"description\" content=\"Etude sur l'efficacit\u00e9 publicitaire des environnements news   Ce jeudi 22 janvier 2026, lors de l\u2019\u00e9v\u00e8nement Future of Publishers (Minted), iligo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-au-future-of-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - 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