{"id":83716,"date":"2026-04-01T18:23:27","date_gmt":"2026-04-01T16:23:27","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=83716"},"modified":"2026-04-01T18:27:16","modified_gmt":"2026-04-01T16:27:16","slug":"iligo-lance-la-solution-adscore-influence","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-lance-la-solution-adscore-influence\/","title":{"rendered":"iligo lance la solution AdScore Influence"},"content":{"rendered":"<h3 style=\"text-align: center;\"><strong>iligo lance AdScore Influence, une solution d\u00e9di\u00e9e \u00e0 la mesure de l\u2019influence<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>La mesure d\u2019efficacit\u00e9 des campagnes d\u2019influence<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"wp-image-83717 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Logo-ASInflu-300x115.png\" alt=\"\" width=\"397\" height=\"152\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Logo-ASInflu-300x115.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Logo-ASInflu.png 458w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6><strong>Le marketing d\u2019influence s\u2019est impos\u00e9 en quelques ann\u00e9es comme un pilier des strat\u00e9gies de communication.<\/strong><\/h6>\n<h6><strong>Capable de toucher des audiences engag\u00e9es, de cr\u00e9er de la proximit\u00e9 avec les consommateurs et d\u2019inscrire les marques dans des univers culturels puissants, il est aujourd\u2019hui bien plus qu\u2019un simple levier compl\u00e9mentaire : il est devenu strat\u00e9gique.<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<h4>Un levier de plus en plus important mais encore sous-mesur\u00e9 sur ses effets<\/h4>\n<p>Cette mont\u00e9e en puissance s\u2019accompagne d\u2019une <strong>structuration rapide du march\u00e9<\/strong>. Selon l\u2019ARPP, <strong>68% des annonceurs nationaux<\/strong> <strong>s\u2019appuient<\/strong> d\u00e9sormais sur des <strong>agences<\/strong> ou <strong>plateformes<\/strong> pour <strong>collaborer<\/strong> avec des <strong>cr\u00e9ateurs de contenu<\/strong>, contre seulement <strong>37% en 2022<\/strong>. La <strong>r\u00e9mun\u00e9ration<\/strong> des influenceurs suit la <strong>m\u00eame dynamique<\/strong>, traduisant <strong>une professionnalisation accrue du secteur<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Encadr\u00e9e par la loi de juin 2023 et les chartes de l\u2019ARPP, l\u2019influence entre dans une <strong>nouvelle \u00e8re : plus structur\u00e9e, plus responsable<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mais un d\u00e9fi majeur subsiste : mesurer son efficacit\u00e9 r\u00e9elle.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>De la visibilit\u00e9 \u00e0 l\u2019efficacit\u00e9 : un changement de paradigme n\u00e9cessaire<\/strong><\/h4>\n<p>Aujourd\u2019hui, la <strong>performance des campagnes d\u2019influence<\/strong> est encore <strong>largement<\/strong> <strong>\u00e9valu\u00e9e<\/strong> \u00e0 travers des <strong>indicateurs<\/strong> <strong>d\u2019activit\u00e9<\/strong> : impressions, vues, engagement.<\/p>\n<p>S\u2019ils permettent de mesurer la performance, ils restent <strong>insuffisants<\/strong> pour r\u00e9pondre aux <strong>enjeux<\/strong> <strong>des marques<\/strong>. Ces derni\u00e8res cherchent d\u00e9sormais \u00e0 comprendre :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>L\u2019impact r\u00e9el sur leur image<\/strong><\/li>\n<li><strong>L\u2019effet<\/strong> sur la <strong>consid\u00e9ration<\/strong> et la <strong>pr\u00e9f\u00e9rence<\/strong><\/li>\n<li>La <strong>contribution<\/strong> de l\u2019influence \u00e0 <strong>l\u2019efficacit\u00e9<\/strong> <strong>globale<\/strong> des <strong>campagnes<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si l\u2019influence est souvent per\u00e7ue comme un <strong>levier de performance<\/strong> (notamment sur les activations commerciales), sa capacit\u00e9 \u00e0 <strong>agir sur le branding<\/strong> reste encore <strong>sous-exploit\u00e9e<\/strong> et <strong>insuffisamment mesur\u00e9e<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>La conviction d\u2019iligo : mesurer l\u2019influence comme un levier \u00e0 part enti\u00e8re<\/strong><\/h4>\n<p>Face \u00e0 cette \u00e9volution, <strong>iligo<\/strong> d\u00e9fend une <strong>conviction forte<\/strong> : l\u2019influence doit \u00eatre <strong>mesur\u00e9e<\/strong> avec les <strong>m\u00eames standards <\/strong>que les <strong>autres leviers publicitaires<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Pour \u00eatre pleinement pilot\u00e9e, elle doit s\u2019inscrire dans une <strong>logique comparable<\/strong> aux <strong>\u00e9tudes<\/strong> <strong>d\u2019efficacit\u00e9 marketing<\/strong>, avec :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Des <strong>indicateurs harmonis\u00e9s<\/strong><\/li>\n<li>Des <strong>m\u00e9thodologies robustes<\/strong><\/li>\n<li>Une <strong>lecture claire<\/strong> des <strong>contributions de chaque levier<\/strong><\/li>\n<li>Une compr\u00e9hension des <strong>effets incr\u00e9mentaux<\/strong> de leurs <strong>campagnes<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Autrement dit,<\/strong> <strong>l\u2019influence doit devenir un levier mesurable, comparable et pilotable<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>AdScore Influence : une extension de notre solution AdScore, cr\u00e9\u00e9e pour objectiver l\u2019impact r\u00e9el des campagnes d\u2019influence<\/strong><\/h4>\n<p><strong>\u00a0<\/strong>L\u2019expertise d\u2019iligo sur l\u2019efficacit\u00e9 m\u00e9dia se base sur pr\u00e8s de 15 ans d\u2019historique, faisant de <strong>AdScore<\/strong> une m\u00e9thodologie r\u00e9pondant \u00e0 cette probl\u00e9matique d\u2019efficacit\u00e9 m\u00e9dia. Lanc\u00e9e en juin 2012, la solution AdScore comptabilise d\u00e9j\u00e0 plus de <strong>2 000 campagnes test\u00e9es<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Une expertise construite dans la dur\u00e9e, au service de la mesure de l\u2019efficacit\u00e9 des campagnes et qui <strong>s\u2019\u00e9tend aujourd\u2019hui \u00e0 l\u2019influence<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>iligo lance donc AdScore Influence<\/strong>, une solution d\u00e9di\u00e9e \u00e0 la <strong>mesure<\/strong> <strong>de l\u2019efficacit\u00e9 des campagnes d\u2019influence<\/strong>. Son ambition : permettre aux annonceurs de d\u00e9passer les m\u00e9triques de surface pour acc\u00e9der \u00e0 <strong>une lecture compl\u00e8te de la performance<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>La solution permet notamment de mesurer :<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>La <strong>visibilit\u00e9 des dispositifs<\/strong><\/li>\n<li>La <strong>m\u00e9morisation des partenariats<\/strong><\/li>\n<li><strong>L\u2019impact<\/strong> sur <strong>l\u2019image de marque<\/strong><\/li>\n<li>La <strong>consid\u00e9ration<\/strong> et <strong>l\u2019intention<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Avec AdScore Influence, les campagnes d\u2019influence peuvent enfin \u00eatre \u00e9valu\u00e9es selon les m\u00eames crit\u00e8res que les autres dispositifs m\u00e9dia.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Une m\u00e9thodologie rigoureuse pour mesurer l\u2019impact r\u00e9el<\/strong><\/h4>\n<p>AdScore Influence repose sur une approche robuste en <strong>trois \u00e9tapes<\/strong> :<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong> Identifier les audiences expos\u00e9es via une m\u00e9thode probabiliste<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong> D\u00e9terminer les r\u00e9sultats des 2 groupes expos\u00e9s\/non expos\u00e9s<\/strong><\/li>\n<\/ol>\n<p><strong>\u00a0<\/strong><\/p>\n<ol start=\"3\">\n<li><strong> Isoler l\u2019effet propre de la campagne en comparant les 2 groupes<\/strong><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>R\u00e9sultat : une mesure p\u00e9dagogique, objectiv\u00e9e et directement exploitable.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Des cas concrets qui d\u00e9montrent l\u2019impact de l\u2019influence<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"wp-image-83748 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1-300x169.png\" alt=\"\" width=\"630\" height=\"355\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1-300x169.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1-1024x576.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1-768x432.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1-1536x864.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1-700x394.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-samsung-1.png 2048w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h6 style=\"text-align: center;\"><strong>Samsung \u2013 Une campagne 100% digitale performante sur l\u2019int\u00e9gralit\u00e9 du funnel\u00a0 <\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p><strong>Samsung<\/strong> s\u2019est associ\u00e9 aux <strong>influenceurs<\/strong> Joyca et Th\u00e9odor pour accompagner le <strong>lancement<\/strong> de son nouveau <strong>Galaxy S25 Ultra<\/strong>, via des <strong>contenus diffus\u00e9s sur leurs r\u00e9seaux<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Les r\u00e9sultats montrent :<\/p>\n<ul>\n<li>Une <strong>forte \u00e9mergence<\/strong> dans un <strong>environnement concurrentiel<\/strong><\/li>\n<li>Un <strong>bon niveau d\u2019agr\u00e9ment<\/strong><\/li>\n<li>Une <strong>pertinence<\/strong> entre la <strong>marque<\/strong> et les <strong>influenceurs s\u00e9lectionn\u00e9s<\/strong><\/li>\n<li>Une <strong>perception de marque renforc\u00e9e<\/strong><\/li>\n<li>Un <strong>impact positif<\/strong> sur la <strong>consid\u00e9ration produit<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Une illustration de la capacit\u00e9 de l\u2019influence \u00e0 agir sur l\u2019ensemble du funnel de communication.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6 style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"alignnone wp-image-83754\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif-300x169.png\" alt=\"\" width=\"607\" height=\"342\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif-300x169.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif-1024x576.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif-768x432.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif-1536x864.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif-700x394.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-macif.png 2048w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/strong><\/h6>\n<h6><\/h6>\n<h6 style=\"text-align: center;\"><strong>MACIF \u2013 Un dispositif f\u00e9d\u00e9rateur alliant \u00e9v\u00e8nement physique et r\u00e9seau social\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h6>\n<p>La <strong>MACIF<\/strong> a organis\u00e9 le <strong>tournoi \u00ab\u00a0Cross Gen\u00a0\u00bb<\/strong> lors de la <strong>Paris Games Week 2024<\/strong>, anim\u00e9 par les <strong>streamers<\/strong> <strong>Domingo<\/strong> et <strong>Jiraya<\/strong>, afin de <strong>toucher<\/strong> les <strong>publics jeunes<\/strong> dans un univers gaming et Twitch.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019\u00e9tude met en \u00e9vidence :<\/p>\n<ul>\n<li>Un <strong>dispositif fortement identifi\u00e9 et appr\u00e9ci\u00e9<\/strong><\/li>\n<li>Une <strong>forte adh\u00e9sion au concept<\/strong><\/li>\n<li>Une <strong>association coh\u00e9rente<\/strong> entre la <strong>marque<\/strong> et les <strong>cr\u00e9ateurs<\/strong><\/li>\n<li>Un <strong>impact positif<\/strong> sur <strong>l\u2019image de modernit\u00e9<\/strong><\/li>\n<li><strong>Un int\u00e9r\u00eat renforc\u00e9<\/strong> aupr\u00e8s des <strong>publics jeunes<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Un cas qui montre que l\u2019influence peut \u00e0 la fois engager et transformer l\u2019image de marque.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" class=\"wp-image-83758 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-300x169.png\" alt=\"\" width=\"715\" height=\"403\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-300x169.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-1024x576.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-768x432.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-1536x864.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-700x394.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP.png 2048w\" sizes=\"(max-width: 715px) 100vw, 715px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h6 style=\"text-align: center;\"><strong>GP Explorer \u2013 Une activation puissante et l\u00e9gitime, avec une diffusion t\u00e9l\u00e9vision, sur les r\u00e9seaux sociaux et en live<\/strong><\/h6>\n<p>&nbsp;<\/p>\n<p>La 3<sup>\u00e8me<\/sup> \u00e9dition du <strong>GP Explorer<\/strong> organis\u00e9e par le cr\u00e9ateur de contenu <strong>Squeezie<\/strong>, est un \u00e9v\u00e9nement r\u00e9unissant <strong>cr\u00e9ateurs<\/strong> et <strong>marques partenaires<\/strong>, <strong>l\u2019influence<\/strong> franchit un <strong>cap<\/strong> en <strong>mati\u00e8re d\u2019exposition et de cr\u00e9dibilit\u00e9<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>L\u2019\u00e9tude r\u00e9v\u00e8le :<\/p>\n<ul>\n<li>Une <strong>forte identification de l\u2019\u00e9v\u00e9nement<\/strong><\/li>\n<li>Une <strong>adh\u00e9sion \u00e9lev\u00e9e du public<\/strong><\/li>\n<li>Une <strong>coh\u00e9rence per\u00e7ue des sponsors<\/strong><\/li>\n<li>Un <strong>impact positif<\/strong> sur <strong>l\u2019image des marques<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Une d\u00e9monstration de la puissance combin\u00e9e de l\u2019influence, de l\u2019\u00e9v\u00e9nementiel et du divertissement.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Trois enseignements cl\u00e9s pour les marques<\/strong><\/h4>\n<p>Ces analyses permettent de d\u00e9gager trois enseignements majeurs :<\/p>\n<p>&nbsp;<\/p>\n<p><strong>#1 L\u2019influence agit r\u00e9ellement sur les marques<\/strong><\/p>\n<p>Au-del\u00e0 de la visibilit\u00e9, elle g\u00e9n\u00e8re des effets mesurables sur l\u2019image, l\u2019int\u00e9r\u00eat et la pr\u00e9f\u00e9rence.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>#2 La coh\u00e9rence est un facteur cl\u00e9 de succ\u00e8s<\/strong><\/p>\n<p>L\u2019alignement entre la marque, les cr\u00e9ateurs et le dispositif conditionne la performance.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>#3 L\u2019influence se comprend mieux dans l\u2019ensemble du dispositif<\/strong><\/p>\n<p>Des KPI comparables permettent de lire sa contribution et sa compl\u00e9mentarit\u00e9 avec les autres leviers.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Vers des campagnes d&rsquo;influence mesur\u00e9es, pilot\u00e9es, optimis\u00e9es<\/strong><\/h4>\n<p><strong><img decoding=\"async\" class=\"wp-image-83764 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2-300x169.png\" alt=\"\" width=\"538\" height=\"303\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2-300x169.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2-1024x576.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2-768x432.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2-1536x864.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2-700x394.png 700w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/images-GP-2.png 2048w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Avec AdScore Influence, iligo accompagne cette transformation.<\/strong><\/p>\n<p><strong>Demain, l\u2019enjeu ne sera plus seulement d\u2019activer l\u2019influence mais d\u2019en piloter l\u2019efficacit\u00e9.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Selon Emilie Lor, Marketing Research Manager chez iligo : \u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00ab <em>Le marketing d\u2019influence a franchi un cap : il n\u2019est plus seulement un levier de performance ou d\u2019engagement, mais un v\u00e9ritable levier d\u2019efficacit\u00e9 pour les marques. \u00c0 condition, toutefois, de pouvoir en mesurer pr\u00e9cis\u00e9ment les effets. Aujourd\u2019hui, les annonceurs ont besoin d\u2019aller au-del\u00e0 des m\u00e9triques d\u2019exposition pour comprendre ce que l\u2019influence change r\u00e9ellement : en termes d\u2019image, de consid\u00e9ration et d\u2019intention. C\u2019est en adoptant des approches comparables aux autres m\u00e9dias, notamment via une logique d\u2019incr\u00e9mentalit\u00e9 avec des expos\u00e9s \/ non expos\u00e9s, que l\u2019on peut objectiver sa performance et pleinement l\u2019int\u00e9grer dans les strat\u00e9gies de communication.\u00a0\u00bb<\/em><\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Un levier d\u00e9sormais strat\u00e9gique, dont la valeur ne r\u00e9side plus seulement dans sa port\u00e9e mais dans sa capacit\u00e9 \u00e0 transformer durablement la perception des marques. <\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><\/h4>\n<h5 style=\"text-align: center;\">Pour plus d&rsquo;informations ou de d\u00e9tails, contactez-nous par mail.<\/h5>\n<h4><strong>Contact<\/strong><strong>\u202f<\/strong><\/h4>\n<p><strong>Emilie LOR<\/strong><\/p>\n<p>01 85 08 56 48<\/p>\n<p><strong>emilie.lor@iligo.fr<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>A propos d\u2019iligo <\/strong><\/h4>\n<p>iligo is a <strong>research agency<\/strong> dedicated to the <strong>understanding consumer behavior and measuring marketing levers.<\/strong><\/p>\n<ul>\n<li>Agence, car l\u2019<strong>apport en conseil<\/strong>, notamment d&rsquo;un point de vue strat\u00e9gique, est une composante des missions d\u2019iligo.<\/li>\n<li>Etudes, car il s&rsquo;agit de produire des<strong> recommandations op\u00e9rationnelles<\/strong> en s&rsquo;appuyant sur des donn\u00e9es fiables, des observations quantitatives, qualitatives, passives ou hybrides. Mais la donn\u00e9e n\u2019est qu\u2019un moyen pas une fin en soi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>iligo est particuli\u00e8rement reconnue dans le domaine de l\u2019<strong>innovation<\/strong>.<\/p>\n<ul>\n<li><strong>Grand Prix Etudes Syntec Conseil 2025 <\/strong><\/li>\n<li>Agence d\u2019\u00e9tude <strong>la plus prim\u00e9e<\/strong> lors des Troph\u00e9es Etudes &amp; Innovations \/Adwanted Research Award \u00a0\u00a02016-2025 notamment pour des protocoles avec Google, Twitter, Publicis, etc\u2026<\/li>\n<li>Seule agence d\u2019\u00e9tudes pr\u00e9sente dans le classement des <strong>500 premi\u00e8res entreprises de la Tech fran\u00e7aise<\/strong> (source\u00a0: Frenchweb \u00e9dition 2017)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pour en savoir plus : <a href=\"https:\/\/www.iligo.fr\/en\/\">https:\/\/www.iligo.fr<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>iligo lance AdScore Influence, une solution d\u00e9di\u00e9e \u00e0 la mesure de l\u2019influence &nbsp; La mesure d\u2019efficacit\u00e9 des campagnes d\u2019influence &nbsp; Le marketing d\u2019influence s\u2019est impos\u00e9 en quelques ann\u00e9es comme un pilier des strat\u00e9gies de communication. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316,400],"tags":[],"class_list":["post-83716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes","category-iligo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | iligo lance la solution AdScore Influence<\/title>\n<meta name=\"description\" content=\"iligo lance AdScore Influence, une solution d\u00e9di\u00e9e \u00e0 la mesure de l\u2019influence &nbsp; La mesure d\u2019efficacit\u00e9 des campagnes d\u2019influence &nbsp; Le marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-lance-la-solution-adscore-influence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - Research Agency | iligo lance la solution AdScore Influence\" \/>\n<meta property=\"og:description\" content=\"iligo lance AdScore Influence, une solution d\u00e9di\u00e9e \u00e0 la mesure de l\u2019influence &nbsp; 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