{"id":83807,"date":"2026-04-08T12:13:04","date_gmt":"2026-04-08T10:13:04","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=83807"},"modified":"2026-04-08T14:36:41","modified_gmt":"2026-04-08T12:36:41","slug":"le-retour-de-celine-dion","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/le-retour-de-celine-dion\/","title":{"rendered":"84% des Fran\u00e7ais touch\u00e9s par la campagne annon\u00e7ant le retour de C\u00e9line Dion !"},"content":{"rendered":"<h5>Apr\u00e8s une longue p\u00e9riode d\u2019absence, C\u00e9line Dion officialise son grand retour \u00e0 Paris \u00e0 travers une campagne de communication puissante, \u00e9nigmatique et ma\u00eetris\u00e9e. Retour sur une prise de parole mixant teasing et r\u00e9v\u00e9lation, port\u00e9e par une forte visibilit\u00e9 et un engagement massif du public !<\/h5>\n<p><img decoding=\"async\" class=\"alignnone wp-image-83809\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Concert-300x99.png\" alt=\"Concert\" width=\"1197\" height=\"395\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Concert-300x99.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Concert.png 650w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Plus de 8 Fran\u00e7ais sur 10 appr\u00e9cient ces communications (affichage et vid\u00e9o)<\/h4>\n<p>Pens\u00e9e comme une exp\u00e9rience \u00e9motionnelle immersive, la campagne portant sur le retour de C\u00e9line Dion repose sur un fort agr\u00e9ment visuel et narratif, d\u00e9clin\u00e9 \u00e0 travers deux volets compl\u00e9mentaires : l\u2019affichage et la vid\u00e9o. De plus, <strong>84% (niveau sup\u00e9rieur \u00e0 nos r\u00e9sultats habituels) de la cible se souvient avoir r\u00e9cemment vu, lu ou entendu<\/strong> une communication pour le retour de C\u00e9line Dion.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Avec 81% d\u2019appr\u00e9ciation, <\/strong>score largement sup\u00e9rieur \u00e0 nos benchmarks, le volet affichage s\u2019appuie sur des visuels sobres et puissants, mettant en sc\u00e8ne les titres phares de l\u2019artiste afin de capter imm\u00e9diatement l\u2019attention, de susciter la curiosit\u00e9 et d\u2019installer une pr\u00e9sence forte \u00e0 la fois dans l\u2019espace public (et sur les r\u00e9seaux sociaux).<\/p>\n<p>&nbsp;<\/p>\n<p>Le volet vid\u00e9o a \u00e9t\u00e9 aussi solidement appr\u00e9ci\u00e9 &#8211; <strong>84% d\u2019agr\u00e9ment, niveau qui d\u00e9passe nos benchmarks <\/strong>&#8211; d\u00e9veloppant une dimension plus \u00e9motionnelle et immersive. \u00c0 travers <strong>2 contenus audiovisuels diffus\u00e9s sur France TV<\/strong> (Teaser et Annonce du retour sur sc\u00e8ne depuis la Tour Eiffel), la campagne raconte un retour intime et sinc\u00e8re, renfor\u00e7ant la proximit\u00e9 avec les fans et amplifiant l\u2019impact \u00e9motionnel.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-83811 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-300x104.png\" alt=\"Agr\u00e9ment des diff\u00e9rents dispositifs de communication - Tourn\u00e9e en France de C\u00e9line Dion \" width=\"482\" height=\"167\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-300x104.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-1024x356.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-768x267.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-1536x535.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-2048x713.png 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Agrement-des-differents-dispositifs-de-communication-Celine-Dion-700x244.png 700w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/p>\n<h4><\/h4>\n<p>Les r\u00e9sultats mettent \u00e9galement en \u00e9vidence <strong>une intention de renseignement \u00e9lev\u00e9e<\/strong>. En effet, concernant le volet affichage, <strong>53% des individus interrog\u00e9s d\u00e9clarent avoir l\u2019intention de se renseigner davantage<\/strong> sur le retour de C\u00e9line Dion, et <strong>57% pour le volet vid\u00e9o<\/strong> (chez les 18-34 ans, les scores passent \u00e0 68% pour l\u2019affichage et 71% pour le volet vid\u00e9o).<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>78% des Fran\u00e7ais se disent \u00ab fiers \u00bb d\u2019un retour en France<\/h4>\n<p>Une large majorit\u00e9 des r\u00e9pondants exprime un int\u00e9r\u00eat marqu\u00e9 pour C\u00e9line Dion, traduisant une adh\u00e9sion forte \u00e0 son retour sur le devant de la sc\u00e8ne. Cet engouement d\u00e9passe la simple actualit\u00e9 musicale pour s\u2019inscrire dans une relation affective profonde entre l\u2019artiste et son public.<\/p>\n<p>&nbsp;<\/p>\n<p>En effet, <strong>72% des r\u00e9pondants portent un int\u00e9r\u00eat<\/strong> pour ce retour, atteignant <strong>79% chez les 18-34 ans<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Par ailleurs, la campagne active un levier \u00e9motionnel puissant : celui de la fiert\u00e9 ressentie par le public fran\u00e7ais. <strong>78% se disent fiers que ce retour soit en France (et jusqu\u2019\u00e0 83% chez les 18-34 ans)<\/strong>. C\u00e9line Dion appara\u00eet ainsi comme une artiste pleinement adopt\u00e9e, suscitant un sentiment de proximit\u00e9 et d\u2019attachement particulier en France.<\/p>\n<p>&nbsp;<\/p>\n<p>Dans ce contexte, l\u2019int\u00e9r\u00eat du public se concr\u00e9tise aussi dans sa disposition \u00e0 investir pour assister \u00e0 un concert de C\u00e9line Dion. Plus de 6 Fran\u00e7ais sur 10 se d\u00e9clarent ouverts \u00e0 l\u2019achat d\u2019une place. Un int\u00e9r\u00eat majoritairement structur\u00e9 autour de budgets interm\u00e9diaires : <strong>24% seraient pr\u00eats \u00e0 d\u00e9penser entre 50 et 100\u20ac, 20% entre 100 et 200 \u20ac, et 11% seraient pr\u00eats \u00e0 d\u00e9passer les 200\u20ac pour une place.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"wp-image-83819 aligncenter\" src=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-300x166.png\" alt=\"Budget envisag\u00e9 pour une place de concert pour C\u00e9line Dion\" width=\"475\" height=\"263\" srcset=\"https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-300x166.png 300w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-1024x566.png 1024w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-768x424.png 768w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-1536x848.png 1536w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-2048x1131.png 2048w, https:\/\/www.iligo.fr\/wp-content\/uploads\/2026\/04\/Budget-envisage-pour-une-place-de-concert-pour-Celine-Dion-700x387.png 700w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/p>\n<p>Qu\u2019en est-il de la satisfaction des syst\u00e8mes de vente de billets actuels ? Un second volet portant sur le syst\u00e8me de r\u00e9servation a \u00e9t\u00e9 men\u00e9 et viendra prochainement compl\u00e9ter ces r\u00e9sultats dans une publication \u00e0 venir, avec un \u00e9clairage d\u00e9di\u00e9 aux syst\u00e8mes de vente de billets et aux diff\u00e9rentes modalit\u00e9s d\u2019acc\u00e8s pour le public.<\/p>\n<p>&nbsp;<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4>Le mot de nos experts<\/h4>\n<p>Selon H\u00e9lo\u00efse Levasseur, consultante marketing chez iligo :<\/p>\n<blockquote><p>\u00ab <em>Le retour de C\u00e9line Dion illustre parfaitement la capacit\u00e9 d\u2019une campagne \u00e0 conjuguer \u00e9motion, viralit\u00e9 et performance. Les r\u00e9sultats montrent un fort attachement et int\u00e9r\u00eat du public. En activant des leviers forts comme la nostalgie et la fiert\u00e9 nationale, elle d\u00e9passe la simple annonce pour cr\u00e9er un v\u00e9ritable moment collectif. Une dynamique qui confirme que le succ\u00e8s d\u2019un \u00e9v\u00e9nement repose autant sur la puissance de l\u2019artiste que sur la pertinence des dispositifs mis en place\u2026 pour une campagne que l\u2019on n\u2019oubliera pas, non, jamais<\/em> \u00bb.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h4>M\u00e9thodologie du barom\u00e8tre<\/h4>\n<ul>\n<li>Interviews r\u00e9alis\u00e9es sur CAWI (Computer-Assisted Web Interviewing)<\/li>\n<li>Terrain r\u00e9alis\u00e9 du 02 au 06 avril 2026<\/li>\n<li>1100 r\u00e9pondants de 18 \u00e0 74 ans repr\u00e9sentatifs de la population fran\u00e7aise en termes de sexe, d\u2019\u00e2ge, de CSP et d\u2019UDA5<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>A propos d\u2019iligo<\/h4>\n<p>iligo is a <strong>research agency<\/strong> dedicated to the <strong>compr\u00e9hension des comportements de consommation et \u00e0 la mesure des leviers marketing<\/strong>.<\/p>\n<ul>\n<li>Agence, car <strong>l\u2019apport en conseil<\/strong>, notamment d&rsquo;un point de vue strat\u00e9gique, est une composante des missions d\u2019iligo.<\/li>\n<li>Etudes, car il s&rsquo;agit de produire des <strong>recommandations op\u00e9rationnelles<\/strong> en s&rsquo;appuyant sur des donn\u00e9es fiables, des observations quantitatives, qualitatives, passives ou hybrides. Mais la donn\u00e9e n\u2019est qu\u2019un moyen pas une fin en soi.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>iligo est particuli\u00e8rement reconnue dans le domaine de l\u2019innovation.<\/p>\n<ul>\n<li><strong>Grand Prix Etudes Syntec Conseil 2025<\/strong><\/li>\n<li>Agence d\u2019\u00e9tude <strong>prim\u00e9e chaque ann\u00e9e aux Troph\u00e9es Etudes &amp; Innovations \/Adwanted Research Award<\/strong> depuis leurs cr\u00e9ations (2016-2025), notamment pour des protocoles avec Google, Publicis, etc<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Contact<\/h4>\n<p>H\u00e9loise LEVASSEUR<\/p>\n<p><a href=\"mailto:heloise.levasseur@iligo.fr\">heloise.levasseur@iligo.fr<\/a><\/p>\n<p>Tel.\u00a0: +33 (0)1\u00a085 08 70 82<\/p>\n<p>&nbsp;<\/p>\n<p>J\u00e9r\u00f4me Thellier<\/p>\n<p><a href=\"mailto:Jerome.thellier@iligo.fr\">Jerome.thellier@iligo.fr<\/a><\/p>\n<p>Tel.\u00a0: +33 (0)7 86 63 97 30<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une longue p\u00e9riode d\u2019absence, C\u00e9line Dion officialise son grand retour \u00e0 Paris \u00e0 travers une campagne de communication puissante, \u00e9nigmatique et ma\u00eetris\u00e9e. Retour sur une prise de parole mixant teasing et r\u00e9v\u00e9lation, port\u00e9e par [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":83823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,316],"tags":[],"class_list":["post-83807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-etudes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iligo - Research Agency | 84% des Fran\u00e7ais touch\u00e9s par la campagne annon\u00e7ant le retour de C\u00e9line Dion !<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s une longue p\u00e9riode d\u2019absence, C\u00e9line Dion officialise son grand retour \u00e0 Paris \u00e0 travers une campagne de communication puissante, \u00e9nigmatique et\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/le-retour-de-celine-dion\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - 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