{"id":83843,"date":"2026-04-09T17:24:42","date_gmt":"2026-04-09T15:24:42","guid":{"rendered":"https:\/\/www.iligo.fr\/?p=83843"},"modified":"2026-04-09T17:36:35","modified_gmt":"2026-04-09T15:36:35","slug":"iligo-au-futur-of-tv-advertising","status":"publish","type":"post","link":"https:\/\/www.iligo.fr\/en\/iligo-au-futur-of-tv-advertising\/","title":{"rendered":"iligo au Future of TV advertising (The Media Leader)"},"content":{"rendered":"
Ce mercredi 8 avril 2026, iligo assistait \u00e0 l\u2019\u00e9v\u00e8nement Future of TV advertising organis\u00e9 par the Media Leader.\u00a0<\/strong><\/h6>\n

 <\/p>\n

Une intervention \u00e9difiante de Sylvia Tassan Toffola, qui nous rappelle une r\u00e9alit\u00e9 essentielle : toutes les impressions en CTV ne se valent pas. <\/strong>Derri\u00e8re un m\u00eame volume, les niveaux d\u2019engagement peuvent varier fortement.<\/p>\n

 <\/p>\n

\"\" \u00a0\"\" \u00a0\"Intervention<\/p>\n

 <\/p>\n

Les formats, les contextes de diffusion et les usages jouent un r\u00f4le cl\u00e9 dans la performance. Il ne s\u2019agit donc pas simplement de \u201cfaire du volume\u201d, mais de savoir ce que l\u2019on cherche \u00e0 obtenir.<\/p>\n

 <\/p>\n

Privil\u00e9gier la qualit\u00e9 des impressions, c\u2019est maximiser l\u2019attention, l\u2019impact et in fine l\u2019engagement, un enjeu central pour toutes les strat\u00e9gies vid\u00e9o aujourd\u2019hui<\/strong><\/p>\n

 <\/p>\n

Nous avons ensuite \u00e9t\u00e9 \u00e0 la Gen Z Room du Future of TV Advertising Paris o\u00f9 de nombreux intervenants ont pris la parole.<\/p>\n

 <\/p>\n

\"\" \u00a0\"\" \u00a0\"\" \u00a0\"Futur<\/p>\n

 <\/p>\n

Un enseignement cl\u00e9\u00a0 \u00e0 retenir : la Gen Z bouleverse les codes de la vid\u00e9o. \u00a0<\/strong>En qu\u00eate d\u2019authenticit\u00e9, elle privil\u00e9gie des contenus interactifs, incarn\u00e9s et souvent co-cr\u00e9\u00e9s avec les cr\u00e9ateurs.<\/p>\n

 <\/p>\n

Des acteurs comme Twitch, France T\u00e9l\u00e9visions ou Netflix l\u2019ont bien compris : l\u2019engagement prime d\u00e9sormais sur le reach. \u00a0Un passage clair d\u2019une logique de diffusion \u00e0 une logique d\u2019exp\u00e9rience.<\/strong><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Ce mercredi 8 avril 2026, iligo assistait \u00e0 l\u2019\u00e9v\u00e8nement Future of TV advertising organis\u00e9 par the Media Leader.\u00a0   Une intervention \u00e9difiante de Sylvia Tassan Toffola, qui nous rappelle une r\u00e9alit\u00e9 essentielle : toutes les […]<\/p>\n","protected":false},"author":6,"featured_media":83877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[201,663,400],"tags":[],"class_list":["post-83843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-events","category-iligo"],"yoast_head":"\niligo - Research Agency | iligo au Future of TV advertising (The Media Leader)<\/title>\n<meta name=\"description\" content=\"Ce mercredi 8 avril 2026, iligo assistait \u00e0 l\u2019\u00e9v\u00e8nement Future of TV advertising organis\u00e9 par the Media Leader.\u00a0   Une intervention \u00e9difiante de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iligo.fr\/en\/iligo-au-futur-of-tv-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iligo - 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